Apple to Live Stream September 10 Event on YouTube

For the first time, Apple will live stream its Tuesday, September 10 event on YouTube, Apple announced today using a placeholder video uploaded to the site.

Apple is allowing YouTube users to set a reminder to get a notification when the event begins. It is set to kick off at 10:00 a.m. Pacific Time on September 10.

Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we'll send an update before the show.
Apple usually uploads its events to YouTube a few days after they happen, but has not used YouTube to live stream an event before. Making the live stream available on YouTube will provide access to the event on consoles, computers, smartphones, and other devices.

The event will also be live streamed through the Events app on the Apple TV and it will be available on Apple's Events website.

Apple is expected to unveil new iPhones, new Apple Watch models, and perhaps other hardware, with a full rundown of what's coming available in our What to Expect article.

For those who are unable to watch the live stream on the ‌Apple TV‌, Apple's website, or on YouTube, MacRumors will be providing live coverage here on MacRumors.com and on our MacRumorsLive Twitter account.

Tag: YouTube

Top Rated Comments

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11 weeks ago

I’m not even excited about this year event will watch though


You've just described my last six years in keynotes.
Rating: 10 Votes
11 weeks ago
About time. Never made sense to limit the audience to current customers when advertising new products and services.
Rating: 8 Votes
11 weeks ago
this is unprecedented. Someone else is now calling the shots (thank goodness).
They used to make it so exclusive who could watch these boring presentations. A certain Mac with a certain operating system with the latest version of QuickTime blah, blah, blah. Or an iOS device running only the latest version of their software blah, blah, blah..
Now the entire world can tune in via YouTube and be bored to tears with the rest of us
Rating: 6 Votes
11 weeks ago

You've just described my last six years in keynotes.


You must’ve missed the last one. Best keynote in about a decade.
Rating: 4 Votes
11 weeks ago
I’m not even excited about this year event will watch though
Rating: 3 Votes
11 weeks ago
Will just watch on Apple TV
Rating: 3 Votes
11 weeks ago

this is unprecedented. Someone else is now calling the shots (thank goodness).
They used to make it so exclusive who could watch these boring presentations. A certain Mac with a certain operating system with the latest version of QuickTime blah, blah, blah. Or an iOS device running only the latest version of their software blah, blah, blah..
Now the entire world can tune in via YouTube and be bored to tears with the rest of us

And with this you can see a company getting boring over the years and having to catch users attention by making their events public on a competitors platform they despise so much. Lol.
Rating: 2 Votes
11 weeks ago
Hope they stream it in 4K so us Apple TV 4K owners can watch it in glorious HD Absolutely pathetic, love seeing the 4K icon, knowing that it can be played that way if I switch to my Sony tv with a crap processor and android! Wish apple would grow up
Rating: 2 Votes
11 weeks ago
I don’t know why but my first thought was “ooh this is unusual, must have something important/special to show off”

... probably be just being hopeful.

I miss not having a clue about what’s going to be announced before all these leaks. But i don’t have the self control not to look lol ><
Rating: 1 Votes
10 weeks ago

What is the backstory
re: the "swallow the pride" part that Apple would need to do related to 4K?

Is it because they've focused on Retina, not 4K?
Or because 4K is not their branding?

Apple didn’t want to support VP9 for a host of reasons that ultimately did not matter when compared to user needs. Nearly all semi-professional and all professional content on YouTube is 4k. It has been enbraced, fully. So Apple is the only one standing in the corner looking silly at this point.

Sure in macOS you can use Firefox or Chrome to get 4k YouTube. You don’t have this option on ATV. Also, that’s what Apple has been more comfortable with? Refusing to support VP9 to the point where you push users to another product.
Rating: 1 Votes

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