Apple to Live Stream September 10 Event on YouTube

For the first time, Apple will live stream its Tuesday, September 10 event on YouTube, Apple announced today using a placeholder video uploaded to the site.

Apple is allowing YouTube users to set a reminder to get a notification when the event begins. It is set to kick off at 10:00 a.m. Pacific Time on September 10.

Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we'll send an update before the show.

Apple usually uploads its events to YouTube a few days after they happen, but has not used YouTube to live stream an event before. Making the live stream available on YouTube will provide access to the event on consoles, computers, smartphones, and other devices.

The event will also be live streamed through the Events app on the Apple TV and it will be available on Apple's Events website.

Apple is expected to unveil new iPhones, new Apple Watch models, and perhaps other hardware, with a full rundown of what's coming available in our What to Expect article.

For those who are unable to watch the live stream on the ‌Apple TV‌, Apple's website, or on YouTube, MacRumors will be providing live coverage here on MacRumors.com and on our MacRumorsLive Twitter account.

Tag: YouTube

Top Rated Comments

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10 months ago

I’m not even excited about this year event will watch though

You've just described my last six years in keynotes.
Score: 10 Votes (Like | Disagree)
Avatar
10 months ago
About time. Never made sense to limit the audience to current customers when advertising new products and services.
Score: 8 Votes (Like | Disagree)
Avatar
10 months ago
this is unprecedented. Someone else is now calling the shots (thank goodness).
They used to make it so exclusive who could watch these boring presentations. A certain Mac with a certain operating system with the latest version of QuickTime blah, blah, blah. Or an iOS device running only the latest version of their software blah, blah, blah..
Now the entire world can tune in via YouTube and be bored to tears with the rest of us
Score: 6 Votes (Like | Disagree)
Avatar
10 months ago

You've just described my last six years in keynotes.

You must’ve missed the last one. Best keynote in about a decade.
Score: 4 Votes (Like | Disagree)
Avatar
10 months ago
I’m not even excited about this year event will watch though
Score: 3 Votes (Like | Disagree)
Avatar
10 months ago
Will just watch on Apple TV
Score: 3 Votes (Like | Disagree)

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