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Apple Announces 'Apple Card' Credit Card With Daily Rewards, Simplified Statements, and No Fees

Apple today revealed a brand new service called "Apple Card," a new digital and physical credit card that users will be able to sign up for right from their iPhone. Apple says this sign-up process takes just a few minutes and then they can start using the ‌Apple Card‌ right away in stores, in apps, or online worldwide. Apple partnered with Goldman Sachs and Mastercard for ‌Apple Card‌.


After spending, ‌Apple Card‌ will give users simple real-time views of their latest transactions and balance in the Wallet app. ‌Apple Card‌ uses machine learning and Apple Maps to label transactions with merchant names and locations. Purchases are then automatically totaled and color coded through categories like Food and Drinks, Shopping and Entertainment, and more.

At the end of each week and month, the Wallet app will show what users spent to help visualize their past finances. The company will also provide 24/7 customer support through Messages.

Anyone who uses ‌Apple Card‌ will receive a percentage of every purchase amount back as "Daily Cash," the card's rewards program. Every time users pay with ‌Apple Card‌ they will receive 2 percent Daily Cash back, and if they make a purchase directly with Apple they'll get 3 percent Daily Cash back. Daily Cash is immediately added to the user's Apple Cash card in the Wallet app, and can be used anywhere Apple Pay is accepted.


‌Apple Card‌ has no fees associated with it, and the company says that "‌Apple Card‌’s goal is to provide interest rates that are among the lowest in the industry and if a customer misses a payment, they will not be charged a penalty rate."

As with Apple's other services, the company promises that ‌Apple Card‌ is completely secure and private.
A unique card number is created on iPhone for ‌Apple Card‌ and stored safely in the device’s Secure Element, a special security chip used by ‌Apple Pay‌. Every purchase is secure because it is authorized with Face ID or Touch ID and a one-time unique dynamic security code. The unique security and privacy architecture created for ‌Apple Card‌ means Apple doesn’t know where a customer shopped, what they bought or how much they paid.
There will also be a physical ‌Apple Card‌ for shopping at locations where ‌Apple Pay‌ is not accepted. The card is made out of titanium, has no card number, no CVV, no expiration date, and requires no signature.

‌Apple Card‌ launches in the United States this summer.

Top Rated Comments

(View all)

9 months ago
US only. Can‘t wait for it to launch in Germany in 2025.
Rating: 64 Votes
9 months ago
“We needed a really innovative bank, so we chose.... Goldman Sachs?”

Sure, they helped cause the 2008 financial crisis and have no soul, but they’re really innovative and awesome!
Rating: 51 Votes
9 months ago
What a boring keynote for people outside of the US...
Rating: 48 Votes
9 months ago
Apple’s sales outside the US continue to stall. Wonder how much of that is influenced by the fact pretty much every service Apple announces these days to compliement it’s premium/over priced hardware is exclusive to the US for months/years.
Rating: 39 Votes
9 months ago

Awesome. Can’t wait to get it. I’m sure many places will still take the physical card, even without a signature on it. Just have ID with you and make sure the names match.


None of my cards are signed and everyone has always accepted them.
Rating: 39 Votes
9 months ago
Goldman Sachs will never share or sell your data to third parties for marketing.

I firmly believe Apple believes this to be true. If Goldman has access to the data I also firmly believe the scorpion will eventually sting the frog.
Rating: 36 Votes
9 months ago
This has Tim Cook written all over it. Financial services. Yuck. So much for Apple innovation.
Rating: 27 Votes
9 months ago
Everything wrong with the current direction of Apple is perfectly encapsulated in this product - an Apple credit card.

Hear that sound? It’s the sound of Steve Jobs rolling in his grave.
Rating: 26 Votes
9 months ago

So how do you buy something on a site like Amazon if there is no card number?

The card number, exp date and security code will be in your Apple Wallet.
Rating: 19 Votes
9 months ago

US only. Can‘t wait for it to launch in Germany in 2025.

And a Swedish launch in 2028.
Rating: 19 Votes

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