Tim Cook to Address Q1 Earnings Concerns at All-Hands Meeting With Apple Staff

tim cook headshot glassesApple CEO Tim Cook today plans to hold an "all-hands meeting" with employees to alleviate any fears surrounding the company's revision to its Q1 2019 earnings expectations.

According to Bloomberg's Mark Gurman, who spoke to a person familiar with the matter, Cook plans to address concerns from Apple staff by taking questions from workers during Thursday's meeting.

Further details on the meeting have yet to be disclosed, but Cook will likely seek to dampen internal worries about what the revised earnings guidance means for the company's plans as it gears up for another year.

In his earnings call on Wednesday, Cook revealed that Apple expected to end the first quarter of 2019 with $84 billion in revenue, which is down over 7 percent from the $89 billion to $93 billion forecast the company predicted at the end of the last fiscal quarter 2018.

In interview with CNBC, Cook said trade tensions with the U.S. put additional pressure on the Chinese economy, which led to less traffic in stores and lower sales. He also blamed fewer carrier subsidies, a stronger dollar, and the $29 battery replacement program, suggesting that those factors led to fewer iPhone upgrades than expected.

Writing for Bloomberg, Gurman claims that stagnating smartphone sales mean Apple needs to look beyond the iPhone as its core product, but that the company shouldn't rely on its AirPods or Apple Watch lines because they're exclusively tied to iPhone use.

Likewise, Apple's services business is providing an increasingly sizable income, but the long-term success of its services also relies heavily on iPhone usage. In other words, Apple may need to look at new product categories if it is to successully reverse the damage of its iPhone sales problem, which is currently limited to China. The issue however is that potential major launches like AR-glasses and self-driving car technology still seem years away.

For now, it appears Apple's iPhone sales problem is China-focused. According to analyst Shannon Cross of Cross Research, as long as the problem doesn't spread to other regions, Cook can weather the storm.

"It's going to rely on understanding the supply chains, how to make sure costs are efficient and effective," which are Cook's strengths, Cross said.

Apple plans to discuss its final earnings results during the company's first quarter 2019 conference call on Tuesday, January 29.

Top Rated Comments

steggerwoof Avatar
45 months ago
The products are too expensive and given there are now very suitable alternatives from other manufacturers at a fraction of the price it's showing that customers are voting with their feet.
Score: 56 Votes (Like | Disagree)
ljonesj Avatar
45 months ago
My thoughts exactly cook is blaming everything on other things but the prices of the products is what is hurting them I’d like to get a new Mac mini but I can build the same machine for about 500 if the would take it to about 600 drop the price to close to computing they would see a flood of money
Score: 35 Votes (Like | Disagree)
MaciekP Avatar
45 months ago
Apple arrogance, crazy prices, removed headphone jack, bend gate, incremental small innovations only. New Iphone 6S 32GB costs now 30% of a new Iphone Xs 64GB and works very well on iOS 12 and is just fine with a great price. 50% of my friends moved from Iphone do Android recently. All of this is just a smoke screen not a real reason...
Score: 31 Votes (Like | Disagree)
dantastic Avatar
45 months ago
The pricing structure doesn't reflect the reality many people feel, like the price gouging on memory for instance. For me the bigger problem is that Apple are no longer making products that I want.

I want a headphone jack. I want a smaller device. I want to be able to access the file system of a USB drive from my iPad. I want a regular USB port on my MacBook. I do not want the awful touch bar. I want to see the professional software make a return (like Aperture).

I really don't feel Apple have the edge anymore and I think this is true for a lot of people. I'm glad it's affecting the bottom line, maybe this will be the much needed reality check.
Score: 30 Votes (Like | Disagree)
PSCConMP Avatar
45 months ago
Overpriced, no-innovation products. That's all Tim had to say.
Score: 28 Votes (Like | Disagree)
sirozha Avatar
45 months ago
This is a two-prong problem:
1. No serious innovation
2. Overpriced products

Apple needs to address both problems.

Tim Cook is the wrong person to lead Apple in to the future. SJ was not an engineer but he was a visionary. Tim Cook is neither an engineer nor a visionary. He is a bean counter, and he has just spilled all of his beans in a major way. There is nothing that he can contribute anymore with his boring stage appearances. Go back to Alabama, Timmy, and get a teaching job at Auburn.
Score: 27 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...