2018 iPhone Shipments to Apple This Fall Predicted to Be Highest Since iPhone 6 Lineup

Apple's upcoming trio of iPhones will see an estimated 70-75 million units shipped from suppliers to Apple by the end of 2018, according to supply chain sources speaking to DigiTimes. Thanks to the expected solid performance of the iPhones this year, Apple's main supply partners TSMC and Foxconn are looking forward to new revenue highs in Q4 2018.

Specifically, if suppliers hit this range it will be the best performance for an iPhone since the launch of the iPhone 6 models in 2014. One of the main reasons for the boost is given to the "price-friendliness" of the 6.1-inch LCD iPhone, which Apple is expected to introduce as a cheaper alternative to the other two models: an updated 5.8-inch iPhone X and a larger 6.5-inch "iPhone X Plus," although Apple may not go with the "Plus" branding this year.

2018iphonedummymodels
Apple analyst Ming-Chi Kuo believes Apple will use an aggressive pricing strategy for its 2018 iPhone lineup: the 6.5-inch OLED device will be priced at $900 to $1,000, the 5.8-inch OLED second-generation iPhone X will be priced at $800 to $900, and the 6.1-inch LCD iPhone will be priced at $600 to $700. While the 5.8-inch and 6.5-inch will be available in September, a few reports have stated the 6.1-inch model will face a delay.

DigiTimes also references "smooth production and strong shipment momentum" picking up soon:

Most supply chain partners are expected to see revenues pick up significantly along with smooth production and strong shipment momentum before peaking in the fourth quarter of the year.

The impressive upgrades in overall designs and functions as well as the price-friendliness of the 6.1-inch model should give the new devices a shipment momentum much stronger than their two preceding generations, the sources said.

For TSMC, the supplier is expected to "fully recover" by the fourth quarter, following a "debilitating" computer virus that hit many of its fabrication tools in early August. Concern quickly spread about the company's inability to fill Apple's orders in the wake of the virus, but follow-up reports quickly suggested that TSMC would be able to "fill orders on time for Apple Inc.," ensuring no delays in chip shipments for the 2018 iPhones.

In regards to the 2018 iPhone assembly, both Foxconn and Pegatron will share duties building the models. Foxconn will build the majority of the two OLED iPhones, while it has just 30 percent of the orders for the LCD model, with Pegatron getting the majority of the duty building the cheaper iPhone this year.

Yesterday, a report from Bloomberg provided a hint at one name that Apple has brainstormed for the 2018 OLED iPhones -- "iPhone Xs" -- but it's still unclear what the final names will be. The actual reveal event is now rumored to be held on Wednesday, September 12 at Steve Jobs Theater, according to two unnamed sources speaking to French radio station Europe 1, followed by iPhone pre-orders kicking off on Friday, September 14.

Despite concern over sales figures quickly dropping after first-adopters purchased the ten-year anniversary iPhone X, the flagship device performed well in Q4 2017 and remained popular among customers throughout 2018. Addressing concerns over dwindling sales and those worried about numbers, Apple CEO Tim Cook in May said: "I think it's one of those things where a team wins a Super Bowl. Maybe you want them to win with a few more points, but it's a Super Bowl winner and that's how we feel about it."

Related Forum: iPhone

Top Rated Comments

zep0008 Avatar
40 months ago
JUST. ANNOUNCE. THE. DAMN. EVENT. ALREADY.
Score: 34 Votes (Like | Disagree)
DNichter Avatar
40 months ago
I am confident Apple will have a monster quarter. My guess is many people held out buying the X (although it still sold very well) due to cost and it being a first generation device. Now that they are expanding the design to 2 new models, one being much more affordable, while also reducing costs on the high end, it should entice a lot of buyers. Apple is in a great position as their products last so long, it creates a steady stream up upgraders year after year. There really isn't a viable competitor to the iPhone currently.
Score: 17 Votes (Like | Disagree)
magicschoolbus Avatar
40 months ago
don't imagine sales to top a brand new design style. This is basically the 6SSSS
A new form factor might change that.
Dropping the notch will help also.
There's nothing wrong with the notch. At all. That section of the screen is used for pull down notifications on the left of the notch and control center on the right. The notch also displays wifi, time, etc.. things that screen real estate was previously using. The notch has function. People that hate on it have probably never used the X for more then a week to realize it has function.
Score: 13 Votes (Like | Disagree)
TheMacDaddy1 Avatar
40 months ago
Wasn’t there a report just a month or so ago claiming sales would be low this year due to the tepid response to the X and higher ASP?
Yes they did. I have an X so I am not in market for a new phone as I keep them 2-3 years. That said the other 4 people in my house using iPhones did not really care for the X any more than there current 7's. In fact none of them want to leave the button for Face ID. I imagine some of them will go with a cheaper 8 after price adjustments.

At some point the higher and higher ASP is going to cause a shift and not in Apple's favor. In my house I am the last person with a Mac for this reason. My daughter was shopping for a new laptop for her first year of college and went for a Lenovo Yogo, 16gig, 1TB SSD...etc....etc and saved $1000 over a comparably speced 13inch Macbook Pro. She will have that laptop for 4 years or more and Apple with their higher ASP on Macbooks ($1799 entry point for 8th gen 13inch Macbook Pro) lost a customer, probably for life.

I have a 2017 15inch Macbook Pro but with all the things I do not like about it over my 2013 15inch Macbook Pro (that I sadly sold) and seeing where the 2018's went, this will be my last Mac. I am even considering selling it and making the move to Windows now. Apple for our family will be a iOS only kind of thing, which I honestly think is Apple's goal. That is until they price more and more people out of the iPhone market.
Score: 11 Votes (Like | Disagree)
Zxxv Avatar
40 months ago
Yea right haha those prices haha believe it when I see it.

Though in all seriousness what those prices would tell me is the x didn’t sell as well as they’d like and they can’t justify a £1500/$1500 iPhone X plus model this year.
Score: 10 Votes (Like | Disagree)
johnyslats Avatar
40 months ago
Did someone say 'super cycle'? ;)
Score: 9 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
maxresdefault

'Being James Bond' Retrospective Will Be Free to Watch Through Apple TV App

Tuesday August 31, 2021 8:25 am PDT by
Update 9/7/21: "Being James Bond" is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film "No Time To Die" on October 8 in the United States, a 45-minute retrospective titled "Being James Bond" will be available to watch for free through the Apple TV app, according to Deadline. The story from MGM is said to feature Daniel Craig reflecting ...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...