French Radio Station Says iPhone Event Will Be Held September 12 at Steve Jobs Theater

French radio station Europe 1, citing two unnamed sources, claims that Apple's annual iPhone event will be held Wednesday, September 12 at Steve Jobs Theater, with the keynote beginning at 10:00 a.m. local time as usual.

steve jobs theater tim cook
September 12 would make a lot of sense, and has already been the most widely predicted event date, for at least six reasons:

  • Apple has held an iPhone event in the first two weeks of September every year since 2012, between September 7 and September 12, so the date lines up from a historical perspective.

  • Apple has never hosted an iPhone event on Monday, Thursday, or Friday in the month of September. Always on Tuesday or Wednesday. September 12 falls on a Wednesday this year.

  • German carriers have reportedly indicated that pre-orders for the next iPhones will begin Friday, September 14, the usual two to three days later. Pre-orders will likely begin at 12:01 a.m. Pacific Time as usual.

  • If the event were to be held in the first week of September this year, Apple likely would have sent out invites to the media already. In previous years, invites have gone out later this week.

  • Labor Day is Monday, September 3 this year. Apple likely wants to give the media time to travel to the event after the U.S. holiday weekend, likely ruling out September 4 and September 5.

  • Tuesday, September 11 is presumably a less likely date for the event due to the significance of the day in history.

At the event, Apple is widely expected to introduce three new iPhones, Apple Watch Series 4 models, new AirPods, AirPower pricing and availability, and more. MacRumors will have up-to-the-minute coverage as it unfolds.

Related Forum: iPhone

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...

Top Rated Comments

jsmith189 Avatar
98 months ago
I mean... the "sources" would just be common sense and logic lol. Think we all figured as much.
Score: 8 Votes (Like | Disagree)
NinjaHERO Avatar
98 months ago
I'm ready. Apple, prepare to take a lot of my money. lol
Score: 6 Votes (Like | Disagree)
cecil444 Avatar
98 months ago
I hope there’s “one more thing” — and that it’s a new iPhone SE! (One can dream, at least...)
Score: 4 Votes (Like | Disagree)
johnyslats Avatar
98 months ago
Let's get this out of the way now...

According to sources Apple's 2019 September event will be held on 10th September 2019 at 10:00 am local time at Steve Jobs Theater. Preorders commence Friday, September 13th at 12:01 am Pacific Time with products launching 7 days later on September 20th.

According to sources Apple's 2020 September event will be held on 15th September 2020 at 10:00 am local time at Steve Jobs Theater. Preorders commence Friday, September 18th at 12:01 am Pacific Time with products launching 7 days later on September 25th.

How do I know? Because "sources"
Score: 4 Votes (Like | Disagree)
Tozovac Avatar
98 months ago
Bring an SE 2 with headphone jack and same form factor!
Score: 4 Votes (Like | Disagree)
98 months ago
Not terribly excited if they are not offering a 4" iPhone upgrade. The larger phones are not for me.
Score: 4 Votes (Like | Disagree)