New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

French Radio Station Says iPhone Event Will Be Held September 12 at Steve Jobs Theater

Monday August 27, 2018 6:42 am PDT by Joe Rossignol
French radio station Europe 1, citing two unnamed sources, claims that Apple's annual iPhone event will be held Wednesday, September 12 at Steve Jobs Theater, with the keynote beginning at 10:00 a.m. local time as usual.


September 12 would make a lot of sense, and has already been the most widely predicted event date, for at least six reasons:
  • Apple has held an iPhone event in the first two weeks of September every year since 2012, between September 7 and September 12, so the date lines up from a historical perspective.
  • Apple has never hosted an iPhone event on Monday, Thursday, or Friday in the month of September. Always on Tuesday or Wednesday. September 12 falls on a Wednesday this year.
  • German carriers have reportedly indicated that pre-orders for the next iPhones will begin Friday, September 14, the usual two to three days later. Pre-orders will likely begin at 12:01 a.m. Pacific Time as usual.
  • If the event were to be held in the first week of September this year, Apple likely would have sent out invites to the media already. In previous years, invites have gone out later this week.
  • Labor Day is Monday, September 3 this year. Apple likely wants to give the media time to travel to the event after the U.S. holiday weekend, likely ruling out September 4 and September 5.
  • Tuesday, September 11 is presumably a less likely date for the event due to the significance of the day in history.
At the event, Apple is widely expected to introduce three new iPhones, Apple Watch Series 4 models, new AirPods, AirPower pricing and availability, and more. MacRumors will have up-to-the-minute coverage as it unfolds.

Related Roundup: iPhone XS
Tag: Steve Jobs Theater
Buyer's Guide: iPhone XS (Caution)
[ 71 comments ]


Top Rated Comments

(View all)

Avatar
jsmith189
9 months ago
I mean... the "sources" would just be common sense and logic lol. Think we all figured as much.
Rating: 8 Votes
Avatar
NinjaHERO
9 months ago
I'm ready. Apple, prepare to take a lot of my money. lol
Rating: 6 Votes
Avatar
coolfactor
9 months ago
Not terribly excited if they are not offering a 4" iPhone upgrade. The larger phones are not for me.
Rating: 4 Votes
Avatar
Tozovac
9 months ago
Bring an SE 2 with headphone jack and same form factor!
Rating: 4 Votes
Avatar
cecil444
9 months ago
I hope there’s “one more thing” — and that it’s a new iPhone SE! (One can dream, at least...)
Rating: 4 Votes
Avatar
johnyslats
9 months ago
Let's get this out of the way now...

According to sources Apple's 2019 September event will be held on 10th September 2019 at 10:00 am local time at Steve Jobs Theater. Preorders commence Friday, September 13th at 12:01 am Pacific Time with products launching 7 days later on September 20th.

According to sources Apple's 2020 September event will be held on 15th September 2020 at 10:00 am local time at Steve Jobs Theater. Preorders commence Friday, September 18th at 12:01 am Pacific Time with products launching 7 days later on September 25th.

How do I know? Because "sources"
Rating: 4 Votes
Avatar
Piggie
9 months ago
6pm UK time as usual.... Yes ?
Rating: 3 Votes
Avatar
newyorksole
9 months ago
Event invitations this weeeek!
Rating: 2 Votes
Avatar
Return Zero
9 months ago
Bring it on. It's a good thing I've already knocked out my savings goals for the year... :D
Rating: 2 Votes
Avatar
Mathias Denichi
9 months ago
I wonder if there's going to be a new iPhone there?
Rating: 2 Votes

[ Read All Comments ]