Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
iPhone X Responsible for 35% of Total Worldwide Phone Profits in Q4 2017
The iPhone X accounted for 35 percent of total worldwide handset profits in the fourth quarter of 2017, according to new estimates shared this morning by Counterpoint Research.
The device generated 5x more profit than the combined profit of more than 600 Android OEMs during the quarter, despite the fact that it was only available for purchase during the final two months of the year and in spite of reports pointing towards lackluster sales of the device.
Other Apple iPhones, including the iPhone 8, iPhone 8 Plus, iPhone 7, and iPhone 7 Plus accounted for a second large chunk of global handset profits, with iPhones holding 8 of the top 10 profit share rankings. Apple was the most profitable brand with 86 percent of total handset market profits.
While overall global handset profits declined by one percent compared to the fourth quarter of 2016, Apple's profits grew one percent year over year.
Similar reports and estimates published in the past have also confirmed that Apple's iPhones bring in the lion's share of smartphone industry profits, earning significantly more than its closest competitors like Samsung and Huawei. Apple has been the most profitable smartphone company for several years running.
The device generated 5x more profit than the combined profit of more than 600 Android OEMs during the quarter, despite the fact that it was only available for purchase during the final two months of the year and in spite of reports pointing towards lackluster sales of the device.
Other Apple iPhones, including the iPhone 8, iPhone 8 Plus, iPhone 7, and iPhone 7 Plus accounted for a second large chunk of global handset profits, with iPhones holding 8 of the top 10 profit share rankings. Apple was the most profitable brand with 86 percent of total handset market profits.
While overall global handset profits declined by one percent compared to the fourth quarter of 2016, Apple's profits grew one percent year over year.
"Global handset profits declined 1% YoY, but Apple grew 1% YoY even with the iPhone X being available for only two months in Q4 2017. The iPhone X alone generated 21% of total industry revenue and 35% of total industry profits during the quarter and its share is likely to grow as it advances further into its life cycle. Additionally, the longer shelf life of all iPhones ensured that Apple still has eight out of top ten smartphones, including its three-year-old models, generating the most profits compared to current competing smartphones from other OEMs."Apple does not break out iPhone sales by device, so it is difficult to confirm Counterpoint Research's specific numbers, but Apple did set new revenue records in Q4 2017, earning $10.7 billion on $52.6 billion in revenue. The company sold a total of 46.7 million iPhones during the quarter.
Similar reports and estimates published in the past have also confirmed that Apple's iPhones bring in the lion's share of smartphone industry profits, earning significantly more than its closest competitors like Samsung and Huawei. Apple has been the most profitable smartphone company for several years running.
Related Roundup: iPhone X
[ 335 comments ]
Top Rated Comments
(View all)
16 months ago
No wonder other companies are falling over themselves to copy the iPhone X look.
16 months ago
Just more proof how overpriced the iPhone X is. Massively so looking at this report. One hell of a markup.
EDIT:
Video of Steve Jobs himself advising of the dangerous path Apple is following:
[MEDIA=youtube]0-2v8GVsL1Q[/MEDIA]
Video originally posted in this thread in the following post:
EDIT:
Video of Steve Jobs himself advising of the dangerous path Apple is following:
[MEDIA=youtube]0-2v8GVsL1Q[/MEDIA]
Video originally posted in this thread in the following post:
.
16 months ago
This is just insane, 8 out of 10 are Apple devices ^^
It's talking about profits, not individual devices. This means Apple has high margins, which most people knew.
16 months ago
Too much profit = greedy. It could have been $749.
You're making a mistake in assuming the cost to produce the iPhone X is the same as every other phone. It's not. The iPhone X packed tech no other phone has and the development costs were more because of it.
16 months ago
This just means the consumer is paying more for less.
Not me. I paid more for more. Like many others have as well.
16 months ago
I'm running low on snark and sarcasm, so suffice it to say that is pretty dope.
16 months ago
It's talking about profits, not individual devices. This means Apple has high margins, which most people knew.
Absolutely correct, but you have to actually sell the devices to make that profit.
[ Read All Comments ]
Apple released a public beta of iPadOS for compatible iPad models, enabling users who aren't signed up for the Apple Developer Program to test the software update ahead of its official release in...
Apple today updated its line of iWork apps for iOS and macOS, bringing new features to Pages, Keynote, and Numbers on both iOS devices and Macs.
All of the apps have a new feature designed to...
In a new support document, Apple has indicated that the first public beta release of macOS Catalina does not support switching between multiple iTunes libraries. This also applies to the first two...
Twelve South today announced its latest HiRise accessory, called the "HiRise Wireless," and it's available to purchase now on Twelve South's website. The new accessory is a...
OWC, a well-known maker of storage solutions for Macs and PCs, today debuted what it says is "the fastest USB-C SSD ever."
The new OWC Envoy Pro EX with USB-C is a bus-powered NVMe...
Apple accessory maker Mophie today debuted a three-in-one portable battery pack, wall charger, and wireless charging pad.
The new Powerstation Hub is equipped with a 6,100mAh battery, one 5W...
Encrypted messaging platform Telegram has pushed out an update that introduces a number of new location-based features, including the ability to Add People Nearby.
Users of the chat app can open...
Apple has released the first public beta of macOS Catalina, the next major version of its Mac operating system due to launch in the fall. The availability of the public beta means Mac users don't...
