Update: EMagin's Chief Financial Officer Jeffrey Lucas told Bloomberg that Apple has not invested in the company, despite the document filed with the Securities and Exchange commission.

Emagin listed the companies in the document because it "has had discussions with them at industry events." Lucas says Apple did not actually invest in the company and the filing was misinterpreted.



Apple has joined a group of companies investing in OLED microdisplay maker eMagin, believed to be part of Apple's overall virtual and augmented reality hardware strategy. LG, Valve, Immerex, and Stillwater Holdings have all joined in on the investment with Apple, which is said to be worth up to a total of $10.6 million (via TechCrunch).

eMagin confirmed the investment, stating that it will use the money for "working capital and general corporate purposes." The company created "a new kind of display" to use in VR headsets that allows for sharper images, which it believes will help fuel the "next generation" of AR and VR devices.

emagin apple investment

eMagin’s technology is notable in that it has created a new kind of display that can be used in VR headsets, which provides a sharper image by using a denser layout of lines (versus the pixels commonly used in existing products). This helps reduces the so-called “screen door” effect on the display and makes what you see up close through the headset much sharper.

“We believe that our direct patterning technology is a key differentiator for enabling next generation AR/VR hardware for the consumer and enterprise segments because of the brightness and the pixel density afforded by the technology,” the company notes.

For Apple, the last few years have seen a ramp up in the hiring of talent and acquisitions of companies that all revolve around its AR/VR efforts. Since 2015, Apple has purchased several companies in this area, but some acquisitions date back even further. A few of these AR/VR acquisitions made by Apple include companies like Metaio, Faceshift, Emotient, Flyby Media, RealFace, and VRvana.

Apple has already put the technology behind Faceshift to use with Animoji in iPhone X, but outside of software the company's plans for a hardware product in the AR/VR space remain unclear. Right now, plans for a pair of "smart glasses" or VR headset are believed to be in prototype stages, so if they do ever launch it will still be a few years down the road. More recently, a report suggested that Apple is ramping up development on an AR headset running a new operating system called "rOS."

Apple CEO Tim Cook has said that any AR/VR hardware from Apple is a few years away because "the technology itself doesn't exist to do that in a quality way." At the time, Cook said that one of the biggest challenges for building such an AR headset today would be the display technology required to make it work, suggesting the new eMagin investment could be helping Apple in this area. One of the last major reports regarding Apple's interest in AR hardware was the company's meeting with potential AR glasses suppliers, said to have happened at CES last month.

Related Roundup: Apple Glasses

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...