Confirmed: Apple Acquired Real-Time Motion Capture Firm Faceshift

Earlier this year, MacRumors uncovered some evidence suggesting Zurich-based real-time motion capture firm Faceshift was acquired by Apple, and as of today, that acquisition has been confirmed by Apple in a statement given to TechCrunch.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

faceshift_featured
Prior to being acquired by Apple, Faceshift worked with game and animation studios on technology designed to quickly and accurately capture facial expressions using 3D sensors, including Faceshift Studio software with plugins for Maya and Unity. The company was also working toward consumer-facing software like a Skype plugin that would support real-time avatars for video chat.

Based on Swiss company registry filings discovered by MacRumors, Faceshift was acquired by Apple in mid-August. Several Faceshift employees have now joined Apple and are working out of the company's European offices. Apple is also hiring additional employees to work on related technology in Switzerland, including a senior software engineer that would focus on "cutting-edge imaging algorithms for both mobile and desktop photographic applications."

Faceshift launched in 2011 out of the Computer Graphics and Geometry Laboratory at the Swiss Federal Institute of Technology in Lausanne, and in mid-2013, the company expanded and brought on industry veteran Doug Griffin, formerly of Industrial Light & Magic and Electronic Arts, to head up a San Francisco office. Faceshift has demonstrated its motion capture technology multiple times in the past few years, most recently demoing it at GDC 2015.


It is not clear what Apple will use Faceshift's Technology for, but there are a wide range of possible use cases. Faceshift's real-time motion capture work in the gaming and chat arena could be used for things like real-time avatars for FaceTime video chats, but there are also more serious applications such as biometrics for unlocking devices or authorizing payments through facial recognition techniques.

Related Roundup: Apple Glasses

Top Rated Comments

Sanz315 Avatar
72 months ago
This technology could be so useful in cars, car would be able to tell when a driver would be tired or distracted. I don't know if Teslas already do this though.
Score: 8 Votes (Like | Disagree)
antman2x2 Avatar
72 months ago
So I can finally kiss siri? LONELY? ME? Pshhhh
Score: 8 Votes (Like | Disagree)
Kr15 Avatar
72 months ago
To be honest it's very sad to see small companies disappearing from the horizon just because one bigger company needs some kind of a patent.

Don't get me wrong, I'm still Apple "fanboy" and I would love to see their products improving but i do believe that some of the technologies would do better on their own.
Score: 7 Votes (Like | Disagree)
Goldfrapp Avatar
72 months ago
Perfect avatar for this thread.
Score: 6 Votes (Like | Disagree)
Gasu E. Avatar
72 months ago
I feel like getting Shift-faced right now.
Score: 5 Votes (Like | Disagree)
MacsRgr8 Avatar
72 months ago
By far the weirdest acquisition I've seen yet.
Nah... acquisition of Beats is
Score: 5 Votes (Like | Disagree)

Top Stories

2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
magic mouse space gray discontinued

Apple Discontinuing Space Gray Mac Accessories Now That iMac Pro is Dead

Friday May 14, 2021 11:52 am PDT by
Following the discontinuation of the iMac Pro, Apple also appears to be discontinuing Space Gray "Magic" accessories that it sold separately alongside the iMac Pro. The iMac Pro was the only Space Gray Mac, and Apple designed special matching accessories for it. The Space Gray Magic Mouse 2, Magic Keyboard, and Magic Trackpad all now say "While supplies last" in small wording at the bottom...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...
apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
syng cell alpha

Longtime Apple Designer Christopher Stringer's Latest Project Is a High-Fidelity Speaker With AirPlay 2

Friday May 14, 2021 7:30 am PDT by
Christopher Stringer, a key member of Jony Ive's design team who spent 21 years at Apple before departing in 2017, is resurfacing today with his new venture Syng, which seeks to make an impact in the high-end audio market. Stringer, who contributed to many of the most iconic product designs in Apple's history, announced his plans roughly a year ago, and Syng is today introducing its flagship ...
google photos

PSA: Google Photos Unlimited Storage Ends Next Month, Here's How to Export Your Pictures to iCloud

Thursday May 13, 2021 5:26 am PDT by
For as long as it's existed, Google Photos has offered free unlimited storage for uploading images at a reduced yet good enough quality for most users. From June 1, 2021, however, all photos and videos uploaded to Google accounts will count against users' cloud storage. If you've been relying on Google to back up your media library, it may be time to move that content elsewhere. This article...