Apple CEO Tim Cook: Technology Doesn't Exist to do AR Smart Glasses 'In a Quality Way'

Apple CEO Tim Cook recently sat down for a wide ranging interview with The Independent alongside several app developers where he discussed augmented reality in its current incarnation on the iPhone and provided a bit of insight into Apple's plans for future devices that could potentially take advantage of augmented reality, like smart glasses.

As is typical, Cook refused to comment on products Apple has in development, but when questioned about the topic, he said the technology to create a pair of augmented reality smart glasses "in a quality way" does not exist today.

"But today I can tell you the technology itself doesn't exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face - there's huge challenges with that.

"The field of view, the quality of the display itself, it's not there yet."

Cook went on to say that Apple will only ship a product that's the best, reiterating that the company doesn't care about being first to new technology. "We want to be the best and give people a great experience," he said. "But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied."

googleglassaugmentedreality

Google Glass augmented reality glasses

Rumors have suggested Apple is working on a pair of augmented reality smart glasses and has experimented with multiple prototypes, but based on both Cook's statement today and past rumors, a wearable Apple-branded augmented reality product is still a ways off.

Recent information has suggested augmented reality smart glasses are at least a year away or longer, with Apple aiming to figure out the "most compelling application" for an AR headset.

Though the technology does not exist today in Cook's opinion, he did provide some hope for a future AR wearable from Apple. "Most technology challenges can be solved, but it's a matter of how long," he said.

The rest of Cook's interview, which can be read over at The Independent and is well worth checking out, focuses heavily on ARKit and augmented reality. As he has done many times in the past, Cook said AR is huge, will be used by everyone, and will take off much like the App Store or multi-touch functionality.

Related Roundup: Apple Glasses

Top Rated Comments

PickUrPoison Avatar
62 months ago
In 3 years time when they announce the product, Apple will say that they have been developing this techonlogy over the past 10 years...
Which will be a true statement. And since Steve Jobs was involved for the first couple of years, the Cook haters will give Jobs all the credit, and mark the tenth anniversary of saying Cook should be fired.

Such is life on the MacRumors forum lol.
Score: 27 Votes (Like | Disagree)
HardRain Avatar
62 months ago
Tim Cook "We are not working on any smart glasses.." Behind closed doors- "so how are the smart glasses coming along?"
Score: 26 Votes (Like | Disagree)
JaydenWalter Avatar
62 months ago
In 3 years time when they announce the product, Apple will say that they have been developing this techonlogy over the past 10 years...
Score: 25 Votes (Like | Disagree)
vertsix Avatar
62 months ago
your company has $200 billion in the bank though like make the technology
Score: 24 Votes (Like | Disagree)
Kaibelf Avatar
62 months ago
your company has $200 billion in the bank though like make the technology
How about you do it and let Apple decide what to do with their money?
Score: 17 Votes (Like | Disagree)
iapplelove Avatar
62 months ago
Seriously though, who really wants to wear those glasses, ever?
Score: 13 Votes (Like | Disagree)

Popular Stories

airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
intel go pc justin long

Windows Laptop Makers 'Worried' About New MacBook Air Impacting Sales

Tuesday July 5, 2022 6:57 am PDT by
The upcoming launch of Apple's redesigned MacBook Air with the M2 chip has some Windows laptop manufacturers "worried" that sales of Intel-based laptops will be negatively affected, according to industry sources cited by DigiTimes. "A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with...
European Commisssion

EU Approves Landmark Legislation to Regulate Apple and Other Big Tech Firms

Tuesday July 5, 2022 5:53 am PDT by
European Union lawmakers have approved landmark legislation to heavily regulate Apple, Google, Meta, and other big tech firms. The Digital Markets Act (DMA) and Digital Services Act (DSA) were proposed by the European Commission in December 2020. Now, collected in a "Digital Services Package," the legislation has been formally adopted by the European Parliament and seeks to address...
macbook air m2 order date feature

Apple Announces MacBook Air With M2 Chip Available to Order Starting July 8, Launches July 15

Wednesday July 6, 2022 4:59 am PDT by
Apple today announced that the new MacBook Air equipped with the M2 chip will be available to order starting Friday, July 8 at 5 a.m. Pacific Time. Apple said deliveries to customers and in-store availability will begin Friday, July 15. MacRumors exclusively reported that Apple planned to launch the new MacBook Air on July 15, and the date has now been confirmed by Apple. Customers will be...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Lockdown Mode Feature

Apple Announces New Lockdown Mode on iOS 16 With 'Extreme' Level of Security

Wednesday July 6, 2022 10:00 am PDT by
Apple today announced a new Lockdown Mode coming to the iPhone, iPad, and Mac with iOS 16, iPadOS 16, and macOS Ventura. Apple says the optional security feature is designed to protect the "very small number" of users who may be at risk of "highly targeted cyberattacks" from private companies developing state-sponsored spyware, such as journalists, activists, and government employees. Apple...
siri remote 3

Apple Releases Firmware Update for Apple TV Siri Remote

Tuesday July 5, 2022 12:10 pm PDT by
Apple today released new firmware for the Siri Remote designed for the Apple TV, updating the software from version 9M6772 to 10M1103. The software is for the redesigned Siri Remote that was released in May 2021, aka the gray remote with the updated interface. In the Apple TV settings, the new firmware will display as 0x0070, up from 0x0061. There is no word on what's new with the Apple TV...