Apple Orders New TV Series From 'La La Land' Creator Damien Chazelle

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I watched the first, oh, half-hour of that, and flipped it off in self-defense. The musical score was CRAP, the characters were completely flimsy. It reminded me of a French guy's idea of Hollywood in the '60s.

If only Apple was determined to make a good computer as they are desperate to have a presence in cinema.

The more Apple delve into media content, the more irritating this is going to become. Any chance of another site for this sort of stuff? MacTVRumors or something?

La La Land best describes Tim Cook action as CEO of Apple! :D

Chazelle was also the director of the awesome film "Whiplash" (which starred my high school friend Miles Teller by the way!). [edit: states this in the article but I'm leaving my humblebrag in place]

Thank god this is coming and not wasting money on larger quality batteries in the iPhone.

Not that it matters, but I can't help but wonder what Steve Jobs would have thought of this. On the one hand, when he returned to Apple, he cleaned house by consolidating and eliminating all of the extra crap Apple was doing at the time. They cut out all of those ridiculous Mac lines (like the Performas etc.) and the pet projects (QuickTake camera, Newton, etc.) and they focused on the grid with four boxes: consumer laptop, consumer desktop, pro laptop, pro desktop. That was it. Furthermore, each computer only had a limited number of options. Steve's aesthetic seemed to be in line with the idea that less was more. One button on the mouse. Only USB ports on the iMac. No stylus with the iPhone. You all know what I'm talking about.

So, now that Apple is diversifying it's Apple TV product into actual programming, and negotiating deals with producers, directors and entertainers, are they trying to juggle a little too much, or does it make sense and fit in to their overall business image and strategic goals? On the other hand, Steve was also CEO of Pixar, and he did seem to love being in the entertainment business.

I do wonder how he'd feel about the direction Apple has taken since his death, but I can't help but feel that they have lost that innovative edge they had back in the late 70s and early 80s, and again in the late 90s and early 2000s. Regardless of the fact that Steve was not an engineer or programmer, he did seem to bring this priority of innovation to the company which neither Tim Cook nor Jony Ive alone can seem to replicate. Apple branded programming on the Apple TV? Interesting, but not exactly innovative. We'll see how it works out for them.

Would Apple price anything at the low end?

Right outta the gate AirPods were priced lower, and outperformed, wireless buds from other manufacturers.

Apple does what it thinks is best and doesn’t act based on precedent or formula. I’d be loathe to make any firm predictions on what Apple is going to do or how they are going to price it. But if we’re dabbling in pure speculation, I’d guess that they might wanna deal a serious death blow to Spotify by creating at least one option that combines music + video in a way that they just can’t compete with. Somewhere around $15.

Apple is a joke now. And so is this website.