Apple Hires Executives From Sony Pictures TV to Lead Push Into Original Programming

Apple today announced that television executives Jamie Erlicht and Zack Van Amburg will be joining the company to help craft its new slate of original video programming. The two will lead Apple's video programming efforts on a worldwide scale and report to senior vice president of internet software and services, Eddy Cue.

Image via Variety

Erlicht and Van Amburg are joining Apple from Sony Pictures Television, where they were presidents of the company since 2005 and helped produce shows like AMC's Breaking Bad
and Better Call Saul, Netflix's The Crown, Amazon's Sneaky Pete, and more.

Erlicht said that he and Van Amburg will attempt to create content of "unparalleled quality," matching Apple's success in its other product categories.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”

“Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”

The hiring announcement today represents Apple's latest move into establishing its presence in the original TV production space, and comes on the heels of the debut of the company's first show on Apple Music called Planet of the Apps. Later this summer, Apple Music will also debut Carpool Karaoke: The Series as its next streaming show.

In today's press release, Apple talked up the pair's history for creating diverse content -- from sitcom The Goldbergs to supernatural action comedy Preacher -- but no word was given on the specific kind of television that Erlicht and Van Amburg would be working on for Apple, or when any of the shows they produce might be coming out.

Top Rated Comments

(View all)
Avatar
40 months ago
They lost me at "talented TV executives"
I threw up in my mouth a little.
Score: 11 Votes (Like | Disagree)
Avatar
40 months ago

And another TV content provider will arise with it's own subscription. So to see all your favorite TV shows you need:
- Your cable subscription
- Netflix
- Amazon Prime
- Apple TV (soon)

This fragmentation isn't helping anyone. I'll steal my stuff from torrents again and buy the show on DVD if I like a show.

fixed it for ya.
Score: 6 Votes (Like | Disagree)
Avatar
40 months ago
Nothing's funnier knowing this will be for Apple Music and not Apple TV.
Score: 5 Votes (Like | Disagree)
Avatar
40 months ago
Let's hope they have a new Mac Pro and Pro Display to edit this new 'original content' with. ;)
Score: 5 Votes (Like | Disagree)
Avatar
40 months ago
And another TV content provider will arise with it's own subscription. So to see all your favorite TV shows you need:
- Your cable subscription
- Netflix
- Amazon Prime
- Apple TV (soon)

This fragmentation isn't helping anyone. I'll get my stuff from torrents again and buy the show on DVD if I like a show.
Score: 5 Votes (Like | Disagree)
Avatar
40 months ago

I wonder if Apple: knows how many failed projects this pair produced well working at Sony? Having worked with these two several years ago at Sony I can tell you firsthand that they play the numbers game. The more crap they throw against the wall they hope that one or two stick. Google "Gay Robot" and see what results come up that this pair tried to sell to the public while at Sony.

Eddy hired Jimmy Iovine. I don't trust his instinct in hiring people.
Score: 5 Votes (Like | Disagree)

Top Stories

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

New Mac Ransomware Found in Pirated Mac Apps

Tuesday June 30, 2020 11:44 am PDT by
There's a new 'EvilQuest' Mac ransomware variant that's spreading through pirated Mac apps, according to a new report shared today by Malwarebytes. The new ransomware was found in pirated download for the Little Snitch app found on a Russian forum. Right from the point of download, it was clear that something was wrong with the illicit version of Little Snitch, as it had a generic installer...

Unreleased iMac With 10-Core Comet Lake-S Chip and Radeon Pro 5300 GPU Shows Up in Geekbench

Wednesday July 1, 2020 10:48 am PDT by
Benchmarks for an unreleased iMac equipped with a 10th-generation Core i9 Intel Comet Lake-S chip and an AMD Radeon Pro 5300 graphics card have surfaced, giving us an idea of what we can expect from a refreshed 2020 iMac. The Geekbench benchmarks, which appear to be legit, were found on Twitter and shared this morning by Tom's Hardware. The iMac in the benchmarks would be a successor to the...

Leaker: Future iPhone Models to Come in 'Exquisite' Thinner Box

Wednesday July 1, 2020 1:57 am PDT by
Leaker L0vetodream this morning posted a tweet corroborating recent rumors that Apple's "iPhone 12" lineup won't come with EarPods or a charger in the box, adding that this will also eventually apply to the existing second-generation iPhone SE. L0vetodream also claims that future iPhone packaging will be "thinner" and "exquisite," which would make sense if Apple's handsets are set to come in ...

Apple's A12Z Under Rosetta Outperforms Microsoft's Native Arm-Based Surface Pro X

Monday June 29, 2020 10:31 am PDT by
Apple's Developer Transition Kit equipped with an A12Z iPad Pro chip began arriving in the hands of developers this morning to help them get their apps ready for Macs running Apple Silicon, and though forbidden, the first thing some developers did was benchmark the machine. Multiple Geekbench results have indicated that the Developer Transition Kit, which is a Mac mini with an iPad Pro chip, ...

Kuo: iPhone 12 Models Won't Include Charger in Box, 20W Power Adapter Will Be Sold Separately

Sunday June 28, 2020 7:56 am PDT by
iPhone 12 models will not include EarPods or a power adapter in the box, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. This lines up with a prediction shared by analysts at Barclays earlier this week. Kuo said that Apple will instead release a new 20W power adapter as an optional accessory for iPhones and end production of its existing 5W and 18W power adapters...

Rosetta 2 Benchmarks Surface From Mac Mini With A12Z Chip

Monday June 29, 2020 7:48 am PDT by
While the terms and conditions for Apple's new "Developer Transition Kit" forbid developers from running benchmarks on the modified Mac mini with an A12Z chip, it appears that results are beginning to surface anyhow. Image Credit: Radek Pietruszewski Geekbench results uploaded so far suggest that the A12Z-based Mac mini has average single-core and multi-core scores of 811 and 2,781...

Display Analyst Once Again Says No 120Hz ProMotion Display Coming to iPhone 12 Pro

Wednesday July 1, 2020 11:29 am PDT by
Apple's iPhone 12 models will not feature an upgraded 120Hz ProMotion display, according to display analyst Ross Young. Young previously said that Apple would not implement ProMotion technology until it adopted low-power LTPO display technology, a move Apple is not expected to make until 2021. In a tweet shared this morning, Young said that the none of his contacts have been able to...

Apple Seeds Third Betas of iOS and iPadOS 13.6 to Developers [Update: Public Beta Available]

Tuesday June 30, 2020 10:06 am PDT by
Apple today seeded the third betas of upcoming iOS and iPadOS 13.6 updates to developers, three weeks after seeding the second betas and over a month after releasing iOS/iPadOS 13.5 with Exposure Notification API, Face ID updates, Group FaceTime changes, and more. iOS and iPadOS 13.6 can be downloaded from the Apple Developer Center or over the air once the proper developer profile has been...

The New York Times Ends Apple News Partnership and Pulls All Articles

Monday June 29, 2020 11:17 am PDT by
The New York Times today announced that it is pulling out of Apple News, as the service does not "align with its strategy of building direct relationships with paying readers." Starting today, articles from The New York Times will no longer show up in the Apple News app. The news site says that Apple has given it "little in the way of direct relationships with readers" and "little control...