Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Hires Executives From Sony Pictures TV to Lead Push Into Original Programming
Erlicht and Van Amburg are joining Apple from Sony Pictures Television, where they were presidents of the company since 2005 and helped produce shows like AMC's Breaking Bad
and Better Call Saul, Netflix's The Crown, Amazon's Sneaky Pete, and more.
Erlicht said that he and Van Amburg will attempt to create content of "unparalleled quality," matching Apple's success in its other product categories.
“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”The hiring announcement today represents Apple's latest move into establishing its presence in the original TV production space, and comes on the heels of the debut of the company's first show on Apple Music called Planet of the Apps. Later this summer, Apple Music will also debut Carpool Karaoke: The Series as its next streaming show.
“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”
“Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”
In today's press release, Apple talked up the pair's history for creating diverse content -- from sitcom The Goldbergs to supernatural action comedy Preacher -- but no word was given on the specific kind of television that Erlicht and Van Amburg would be working on for Apple, or when any of the shows they produce might be coming out.