Apple Promotes Apple Music With Short Video Featuring Album Covers

Apple this morning shared a new Apple Music video on its YouTube channel, which artistically highlights album covers from a range of artists like Sia, FKA Twigs, Kesha, Fleetwood Mac, and more.

The 38 second spot is designed to promote Apple Music, the company's streaming music service. It features a series of clips depicting album art overlaid on the Apple Music logo, interspersed with images of artists.

Know what's next. Now. Discover millions of songs, always ad-free with Apple Music.

Apple Music has been steadily growing in popularity since its June 2015 debut. As of late September, Apple Music had more than 30 million paid subscribers. Comparatively, Spotify, the main Apple Music competitor, has 60 million paid subscribers.

Apple has aimed to increase interest in its service through a wide range of exclusives, including exclusive album releases, documentaries, and television shows like Carpool Karaoke: The Series and Planet of the Apps.

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Top Rated Comments

kildraik Avatar
87 months ago
It's nice to see something objectively creative and original come out of Apple's iTunes/Music marketing departments again.
Score: 9 Votes (Like | Disagree)
jadot Avatar
87 months ago
Yeah. It's still iTunes tho...
Score: 7 Votes (Like | Disagree)
ichad Avatar
87 months ago
Come on, Fleetwood Mac Rumours is one of the all time greatest albums made. And it flashes by so quickly you don’t even notice it unless you’re looking for it.
FleetwoodMacRumors.com ?
Score: 6 Votes (Like | Disagree)
Zanton68 Avatar
87 months ago
Can they do a video that shows how to stop Apple Music replacing your artwork with the wrong artwork, wrong album, even wrong artist??? It’s why I use Spotify. With Spotify I’ve not had to spend hours correcting the artwork....
Score: 5 Votes (Like | Disagree)
donster28 Avatar
87 months ago
I swore not to subscribe to Apple Music until it has a free subscription tier. Well, I caved in after trying it out last night with my Apple Watch S3 cellular paired with Airpods. It’s a seamless experience.
Score: 3 Votes (Like | Disagree)
Brenster Avatar
87 months ago
Sure I clocked album covers for Metallica’s Master of Puppets and Queens of the Stone Age’s Victims. Couldn’t tell you what was actually paying over the clip though. Time to dive back into the classical side of AM, which is where I spend most of my listening time these days.

Now get off of my lawn
Score: 2 Votes (Like | Disagree)