Apple Promotes Apple Music With Short Video Featuring Album Covers

Apple this morning shared a new Apple Music video on its YouTube channel, which artistically highlights album covers from a range of artists like Sia, FKA Twigs, Kesha, Fleetwood Mac, and more.

The 38 second spot is designed to promote Apple Music, the company's streaming music service. It features a series of clips depicting album art overlaid on the Apple Music logo, interspersed with images of artists.

Know what's next. Now. Discover millions of songs, always ad-free with Apple Music.

Apple Music has been steadily growing in popularity since its June 2015 debut. As of late September, Apple Music had more than 30 million paid subscribers. Comparatively, Spotify, the main Apple Music competitor, has 60 million paid subscribers.

Apple has aimed to increase interest in its service through a wide range of exclusives, including exclusive album releases, documentaries, and television shows like Carpool Karaoke: The Series and Planet of the Apps.

Top Rated Comments

kildraik Avatar
52 months ago
It's nice to see something objectively creative and original come out of Apple's iTunes/Music marketing departments again.
Score: 9 Votes (Like | Disagree)
jadot Avatar
52 months ago
Yeah. It's still iTunes tho...
Score: 7 Votes (Like | Disagree)
ichad Avatar
52 months ago
Come on, Fleetwood Mac Rumours is one of the all time greatest albums made. And it flashes by so quickly you don’t even notice it unless you’re looking for it.
FleetwoodMacRumors.com ?
Score: 6 Votes (Like | Disagree)
Zanton68 Avatar
52 months ago
Can they do a video that shows how to stop Apple Music replacing your artwork with the wrong artwork, wrong album, even wrong artist??? It’s why I use Spotify. With Spotify I’ve not had to spend hours correcting the artwork....
Score: 5 Votes (Like | Disagree)
donster28 Avatar
52 months ago
I swore not to subscribe to Apple Music until it has a free subscription tier. Well, I caved in after trying it out last night with my Apple Watch S3 cellular paired with Airpods. It’s a seamless experience.
Score: 3 Votes (Like | Disagree)
Brenster Avatar
52 months ago
Sure I clocked album covers for Metallica’s Master of Puppets and Queens of the Stone Age’s Victims. Couldn’t tell you what was actually paying over the clip though. Time to dive back into the classical side of AM, which is where I spend most of my listening time these days.

Now get off of my lawn
Score: 2 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
Apple Films Tom Hanks Finch First Look

Apple Original Film 'Finch' Starring Tom Hanks to Premiere November 5

Thursday August 12, 2021 8:52 am PDT by
Apple today announced that the original film "Finch," starring Tom Hanks in its titular role, will premiere on Apple TV+ on Friday, November 5 and shared a first-look image from the film. The first look at "Finch," shared by Apple. The film, which is anticipated to be an awards season contender, revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog that form ...
whatsintheboxiphonexs

Apple's iPhone XS, XS Max and XR Won't Ship With Lightning to 3.5mm Headphone Jack Adapter

Wednesday September 12, 2018 12:58 pm PDT by
Since the headphone jack was removed from the iPhone with the launch of the iPhone 7, Apple has bundled iPhones with a Lightning to 3.5mm Headphone Jack Adapter for customers who continue to have 3.5mm headphones. With the launch of the iPhone XS, iPhone XS Max, and iPhone XR, Apple is discontinuing this practice and will not include the Lightning to 3.5mm Headphone Jack Adapter. On the...
macbook air m1 first benchmark

Apple Silicon M1 Chip in MacBook Air Outperforms High-End 16-Inch MacBook Pro

Wednesday November 11, 2020 4:43 pm PST by
Apple introduced the first MacBook Air, MacBook Pro, and Mac mini with M1 Apple Silicon chips yesterday, and as of today, the first benchmark of the new chip appears to be showing up on the Geekbench site. The M1 chip, which belongs to a MacBook Air with 8GB RAM, features a single-core score of 1687 and a multi-core score of 7433. According to the benchmark, the M1 has a 3.2GHz base...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....