Apple Music Now Has Over 30M Paid Subscribers, Up from 27M in June

In an interview with Billboard posted today, Apple Music executive Jimmy Iovine has discussed a number of topics related to the streaming music service's "long game," including its growth over the past three months. At WWDC in June, Apple mentioned that Apple Music had 27 million paid subscribers, and today the company confirmed to Billboard that it has now reached "well over" 30 million.

apple music generic image
Iovine was enthusiastic about Apple Music's growth, but admitted that simply adding more subscribers, launching entire back catalogues through record label deals, and staying on the forefront of new hits isn't enough to maintain Apple's presence in the streaming music market. "I just don't think streaming is enough as it is," he said.

“I believe we’re in the right place, we have the right people and the right attitude to not settle for what exists right now.” But ultimately? “Just because we’re adding millions of subscribers and the old catalog numbers are going up, that’s not the trick. That’s just not going to hold.”

"I just don’t think streaming is enough as it is. I don’t agree that all things are going to be OK [just] because Apple came into streaming and the numbers went up. Look at the catalog: It’s a matter of time before the ’60s become the ’50s and the ’50s become the ’40s. The people that are listening to the ’60s will die -- I’m one of them. Life goes on. So you have to help the artists create new stuff that they would never be able to do on their own."

Apple Music's main rival remains Spotify, which counted 60 million paid subscribers in July. Spotify has continued to grow faster than Apple Music thanks to the former streaming service's free tier that allows users to listen to music interspersed with advertisements, which Apple Music does not have.

Apple's offer for new users is a three-month free trial to test out the service before deciding to pay the $9.99/month price point. In May, Iovine said that if Apple Music did have a free tier, "it would have 400 million people on it" and make his job easier, but he and Apple believe in focusing everything into creating a quality experience for the people who are paid subscribers, making them "feel special" in the process.

Check out Billboard's full interview with Jimmy Iovine, Zane Lowe, and Larry Jackson right here. Other topics discussed include how the Apple Music team discovers new artists, Spotify's plan to go public, and Iovine's belief that while Apple Music is good where it's at, the company is "not even close" to being done with iterating and adding onto its features.

Top Rated Comments

LordQ Avatar
56 months ago
30m people have never tried Spotify.
I tried it, didn't like it. Simple.
Score: 38 Votes (Like | Disagree)
unobtainium Avatar
56 months ago
30m people have never tried Spotify.
Score: 21 Votes (Like | Disagree)
KazKam Avatar
56 months ago
Which only leaves the other 470,000,000 Apple ID users with a ****** music app and experience. Nice job, Apple!
Score: 10 Votes (Like | Disagree)
AppleFan91 Avatar
56 months ago
30m people have never tried Spotify.
But...I had Spotify premium before Apple Music came out and I prefer Apple Music now :eek:

I prefer AM because it’s built into my Mac, iPhone and AW. Plus it’s integrated into Siri as well.
Score: 9 Votes (Like | Disagree)
norbinhouston Avatar
56 months ago
Man reading the first few responses, people just hate anything to do with Apple. lol.
Score: 7 Votes (Like | Disagree)
KazKam Avatar
56 months ago
This is a good point; I don't ever think about this since I have the service. I'm curious why it's crap now?
Several things happened when they integrated AM into the music app that made listening to music for non-AM subscribers anywhere from a hassle to downright painful.

One was the automatic display of ALL iTunes/iCloud purchases being displayed at the top level of the Music app. This is the behavior with or without AM turned on. This is extremely inconvenient if you don't want the soundtracks you purchased for your wife or the lullaby's you purchased for your kids or the U2 album Apple foisted on it's users, to appear in your library. This also caused another headache...

If you don't want all those purchases, that you didn't download/sync, in your library, and you don't want to use your data for streaming, or just can't, you have to go into "Downloaded Music" every single time you want to use the music app the way you used to be able to use the app out-of-the-box. Which I assume is the way myself and anyone else not subscribing to AM would like to use the app.

I could go on, but I have work to do...

In essence, they borked the music app for anyone who doesn't subscribe to AM, anyone who doesn't want to stream their music, and anyone that spends any time at all curating the music and playlists they sync to their phones. Not even to mention the headaches of using music on CarPlay without AM.
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...