Password management app Dashlane has enlisted a group of researchers to assess and rank the password policy and security of 37 consumer and 11 enterprise websites. The study examined five password security criteria to result in a point-based ranking system, with points awarded for the following categories: requiring 8+ characters, needing alphanumeric passwords, including a password strength assessment indicator, passing brute force attack simulations, and supporting 2-factor authentication.

Based on these data points, the Apple ID sign-in page scored a 4/5 and earned a "Good" ranking. Apple passed on all criteria except for the brute force attack test, where researchers said they were never presented with a security warning ("such as a CAPTCHA code or the account automatically locking") after entering incorrect credentials 10 times in a row. Dashlane mentioned that the study was completed during the week of July 5 - July 14, 2017.

apple passwords id login

"We created the Password Power Rankings to make everyone aware that many sites they regularly use do not have policies in place to enforce secure password measures. It's our job as users to be especially vigilant about our cybersecurity, and that starts with having strong and unique passwords for every account," said Dashlane CEO Emmanuel Schalit. "However, companies are responsible for their users, and should guide them toward better password practices."

Above Apple with perfect scores were GoDaddy, Stripe, and QuickBooks, but at the very low end with a score of 0/5 were Netflix, Pandora, Spotify, Uber, and Amazon Web Services. Dashlane said that in total 46 percent of consumer sites have "dangerously lax" password policies, while 36 percent of enterprise websites face the same issue.

The researchers said that some of the more troubling findings related to being able to create a password using nothing but the lowercase letter "a" on Amazon, Dropbox, Google, Instagram, LinkedIn, Netflix, Spotify, Uber, and Venmo. The Apple ID sign-in page was one of six sites that did not have a policy to prevent brute force attacks, also including Dropbox, Google, Twitter, Venmo, and Walmart.

Visit Dashlane's website here for more information on the 2017 Password Power Rankings, including a few infographics. Dashlane has performed similar studies of password security policies in years past.

Top Rated Comments

gsmornot Avatar
97 months ago
I use a few sites that limit my password to 10 characters. They should call them out.
Score: 9 Votes (Like | Disagree)
justperry Avatar
97 months ago
Captcha should be renamed to Crapcha, worthless piece of crap, I had serious issues registering on a few websites due to this Crapcha, nowadays it tends to give you a picture with grids, next you have to pick some which have certain 'things' in it like cars or shops, they are Crap too, sometimes it takes a minute to complete.


Anyone not using 2 factor authentication is basically inviting people to take their personal information.
Erm, No, it (also) depends on the websites they visit, you could avoid them but I am pretty sure some people need to be on those sites, for instance job related.
Score: 6 Votes (Like | Disagree)
dampfnudel Avatar
97 months ago
In fairness Apple are very good at not allowing unauthorised people into your account as I've learned myself. Some person whom I don't know tried to enter my password several times without success, blocking the account. I didn't have security remedies setup so I lost my account.... Oh well, now I use 2 factor authentication for all my major accounts. Happy days.
Anyone not using 2 factor authentication is basically inviting people to take their personal information.
Score: 4 Votes (Like | Disagree)
ChrisA Avatar
97 months ago
Ten attempts is not "brute force". Brute force attacks typically require hundreds of thousands or millions of attempts. And there are ways of preventing them that don't annoy users. The simplest one is to simply not prpcesspasswords really fast. Make shure it takes at least 5 or 10 second before saying "wrong, try again". When limited to only one try every 5 seconds brute force could take years.
Score: 3 Votes (Like | Disagree)
DCYorke Avatar
97 months ago
Captcha is hardly needed when 2FA is enabled and it's just a pain for everyone, they shouldn't've lost points for that one. However, requiring a number should not be seen as increased security, especially when apple doesn't allow "correct horse battery staple" type passwords. It'd be much better to allow long passwords with spaces than to require numbers to be added.
Score: 3 Votes (Like | Disagree)
justperry Avatar
97 months ago
Not a bad rating at all considering some celebrities got their iCloud accounts nt compromised. Kudos to Apple for doing a great job!
Because those celebs used easy to guess passwords or something else THEY did, it wasn't Apple's servers or software that got compromised.
Score: 2 Votes (Like | Disagree)

Popular Stories

2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple Card iPhone 16 Pro Feature

Three Companies Are Now in the Running to Take Over the Apple Card

Thursday January 16, 2025 8:18 am PST by
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources. The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs. Goldman...
MacBook Air 15 Inch Feature Blue

MacBook Air Likely Apple's First Product Update of 2025: What to Expect

Wednesday January 15, 2025 8:49 am PST by
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly). Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
iPhone 17 Pro Dual Tone Horizontal Single Feature

iPhone 17 Rumored to Feature Major Thermal Design Upgrade

Friday January 17, 2025 4:33 am PST by
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report. The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader. Vapor chamber technology is already used...
HomePod mini and Apple TV

Apple Expected to Launch 20+ Products This Year: Here's the Full List

Friday January 17, 2025 5:30 am PST by
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year. Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...