In a comprehensive study of the password security policies of 100 e-commerce websites, Apple was the only site to receive a perfect score of 100.

Conducted by password-management company Dashlane (via Ars Technica), the Personal Data Security in E-Commerce Security Roundup [PDF] examined the password policies at various sites using 24 different criteria like acceptance of weak passwords and whether or not entry is blocked after failed attempts.

passwordscores

The roundup assesses the password policies of the top 100 e-commerce sites in the US by examining 24 different password criteria that Dashlane has identified as important to online security, and awarding or docking points depending upon whether a site meets a criterion or not. Each criterion is given a +/- point value, leading to a possible total score between –100 and 100 for each site.

While Apple was the only company to earn a score of 100, other companies, like Microsoft, Newegg, and Target also received high scores while Major League Baseball, Toys R Us and Aeropostale received some of the lowest scores.

The study revealed that 55 percent of online retailers accepted weak passwords like "password" or "123456" and 51 percent made no attempt to block entry after 10 incorrect password entries. 61 percent did not provide advice on how to create a strong password, and 93 percent did not provide an on-screen password strength assessement.

Apple, however, met and exceeded all criteria as the company has notoriously stringent password rules to encourage its users to create strong passwords.

Some retailers may argue that such requirements impede user convenience, but companies such as Apple, arguably the most famous brand on the list, have shown that it is possible to be both secure and successful. In every category we tested, Apple implemented the 4 simple policies and procedures we recommend above. These policies resulted in the company being awarded the only perfect score in the study.

When a new Apple ID account is created, users must have a password with at least eight characters, one lower case letter, one capital letter, and one number. The password cannot contain multiple identical consecutive characters, it can't be a common password, and it can't be the same as the account name.

Apple will also rate passwords as weak, moderate, or strong and it asks users to create security questions as well. When logging in with an Apple ID, three attempts at entering the wrong password will prompt a password reset via security questions or email authentication.

As noted by Ars Technica, while the study looks at several aspects of password management, it does avoid some important criteria such as whether sites allow password entry through unencrypted HTTP password connections or allow resets via security questions.

Top Rated Comments

UnfetteredMind Avatar
94 months ago
C'mon Dicks ... get it up!
Score: 9 Votes (Like | Disagree)
keysofanxiety Avatar
94 months ago
But ... but ... on my Android phone I don't have to type in passwords! I just have to use 'sIris' to recognise my eye and reveal my debit card details. Admittedly, there are a few flaws ... such as it thinking my eye colour was blue when they're actually brown. And I did manage to unlock my phone by pointing the camera towards a Mr. Potato Head.

But customisability, guys! You're too locked down! #changingicons
Score: 8 Votes (Like | Disagree)
dannyyankou Avatar
94 months ago
But ... but ... on my Android phone I don't have to type in passwords! I just have to use 'sIris' to recognise my eye and reveal my debit card details. Admittedly, there are a few flaws ... such as it thinking my eye colour was blue when they're actually brown. And I did manage to unlock my phone by pointing the camera towards a Mr. Potato Head.

But customisability, guys! You're too locked down! #changingicons

But animated wallpapers are so c00l! Who cares if customization opens up the possibility of battery drain, viruses, and hackers? I want my widgets and Swype keyboard!
Score: 6 Votes (Like | Disagree)
bearda Avatar
94 months ago
This kind of surprises me, as Apple still has no password expiration policy or review of older password requirements. I was kind of surprised to find out one of our test accounts has been running around with a... fairly insecure password for a long time without any prompt to change. It definitely wouldn't pass the new account standards now.
Score: 1 Votes (Like | Disagree)
Menel Avatar
94 months ago
C'mon Dicks ... get it up!

you win the internets

----------

Where are the websites with 2 factor auth?

PayPal google?
Msft doesn't even have 2 factor

My Microsoft account that hosts one of my domains, does have two way. Loads into the Google Auth app.
Score: 1 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...