Apple Working on 'Enhanced Siri' Capabilities for Next-Generation iPhones

iOS-9-SiriA collection of the world's top-selling smartphone makers, including Apple, Samsung, Huawei, LG, and Xiaomi, are all planning to double down on artificial intelligence features on handsets launching this year, and beyond.

According to industry sources (via DigiTimes), the companies are hoping an improvement to AI assistant capabilities will "ramp up market shares in 2017."

For Apple, that means the company is gearing up to add in an "enhanced Siri" to next-generation iPhone devices, although it's unclear whether that means the upcoming 2017 iPhone 8, or another model launching after this year. It's not specified what exactly an enhanced version of Siri will be able to accomplish, but an overall improvement to voice recognition and better contextual understanding of user requests might be part of the update.

DigiTimes' report specifically references Apple's acquisition of machine learning and AI startup Turi last August as a way that the company intends to bolster Siri's reliability with consumers, "as well as the market share" over other AI assistants like Amazon's Alexa, Microsoft's Cortana, and Google Assistant.

Smartphone vendors, including Apple, Samsung Electronics, Huawei, LG Electronics and Xiaomi Technology, are likely to introduce models featuring AI (artificial intelligence) applications as a means to ramp up market shares in 2017, according to industry sources.

Apple acquired Australia-based machine learning startup Turi in August 2016, aiming to further strengthen the functionality, as well as the market share, of its Siri intelligent personal assistant. Meanwhile, market sources have also indicated that Apple's next-generation iPhone devices are likely to come with enhanced Siri.

In terms of competition, Huawei -- as the third-largest smartphone maker in the world -- is reportedly ready to battle Apple and Samsung, with AI as a leading feature. Huawei recently launched the Mate 9 in the United States with Amazon's Alexa voice assistant pre-installed, giving users an easier way to navigate the smartphone, and representing its first move in the fight to overcome Apple and Samsung in the AI space.

Google last year launched its Google Pixel smartphone with Google Assistant, and other smartphone vendors have already been looked at to promote adoption of the Assistant, including Xiaomi. In a comparison video that pitted Siri against Google Assistant, YouTuber Marques Brownlee ultimately discovered that while Siri gave him more information, Google Assistant was the more personable and enjoyable AI experience.

Samsung is believed to be launching the Galaxy S8 sometime in Spring 2017 as an attempt to put the Note7 in the past for good, and the new smartphone is currently rumored to include an AI assistant named Bixby, "which is likely to become a main feature of Samsung's next-generation flagship model," according to industry sources.

LG is said to be in talks with both Google and Amazon to leverage each company's voice assistant in LG products, including the addition of Alexa into a collection of LG home appliances, as well as its upcoming smartphone the LG G6.

AI assistants have become increasingly popular over the past few years, and Apple has only gained competition in the space as Siri remained largely unchanged over the past few iOS updates. The company is rumored to be launching an Echo-like speaker as well, which would place Siri as a constant present in the user's home and include the ability to play music, get news headlines, and more, without needing to interact with their iPhone. In response, last year it was reported that Amazon is working on an updated Echo with a 7-inch touchscreen to "fend off competition" from Apple and Google Home.

Related Forum: iPhone

Top Rated Comments

levitynyc Avatar
76 months ago
Maybe it'll be usable this time.
Score: 47 Votes (Like | Disagree)
maflynn Avatar
76 months ago
Any improvement will be welcome, I barely use Siri now just because its not that useful.
Score: 20 Votes (Like | Disagree)
deadlystriker Avatar
76 months ago
Must we buy new Mac hardware as well to get this "enhanced" Siri?
Score: 19 Votes (Like | Disagree)
Supermacguy Avatar
76 months ago
Why is this even news? I mean, Apple should ALWAYS be working to make Siri better, and those improvements shouldn't be tied to one particular phone.
Score: 18 Votes (Like | Disagree)
Juicy Box Avatar
76 months ago
Siri wouldn't be so bad if:

1. Siri understood simple directions.

2. Siri did not refer me to the internet for simple information.

3. Siri could do the above without having me to look at my phone.
Score: 15 Votes (Like | Disagree)
kissmo Avatar
76 months ago
Ah so wait? iPhone 7 will not benefit from those? Sounds strange especially that the AI i server based and not running on your device.
Score: 12 Votes (Like | Disagree)

Popular Stories

General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Three Biggest iPhone SE 4 Questions Feature

Three Biggest Questions About the iPhone SE 4

Saturday November 26, 2022 12:00 am PST by
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time. Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...