New MacBook Pros Said to Launch in 2017 With Price Cuts and Up to 32GB of RAM

KGI Securities analyst Ming-Chi Kuo has released a new research report outlining why he's upbeat about MacBook growth in 2017. Kuo expects price cuts for both new and existing MacBooks in 2017 coupled with a refresh that adds support for 32GB RAM and more, bolstering his belief in the MacBook line next year.

macbook-pro-late-2016
Kuo cites Apple's tendency to price "major-upgraded models," like the original MacBook Air and MacBook Pro, higher near the initial launch "before undergoing in price cuts in the following year" as precedent for price cuts in the second half of 2017. He also believes that the ecosystem for USB-C devices and software that takes advantage of the Touch Bar will become more mature, making it more enticing for users.

Finally, Kuo expects refreshed MacBooks Pros to be launched in the second half of 2017 with support for 32GB of RAM. However, Kuo says this is dependent on whether Intel launches Cannonlake processors on time.

(3) the new MacBook to be launched in 2H17 may support 32GB DRAM, eventually attracting more core users; this depends on whether or not Intel ships Cannonlake CPU on time in 2017, which features 15-25% less power consumption of LPDDR 4, versus the existing LPDDR 3. If Cannonlake doesn’t enter mass production as expected, the new models launched in 2H17 will adopt Coffee Lake, which continues to adopt LPDDR 3, and maximum DRAM support will also remain unchanged at 16GB.

Many customers have been upset that the new MacBooks, which run more energy efficient Skylake processors, continue to max out at 16GB of RAM and cost more than previous-generation models. For instance, the entry-level 13-inch MacBook Pro with a Touch Bar starts at $1,799, $500 more than previous-generation models.

Apple marketing chief Phil Schiller, in an email to MacRumors reader David, explained that for Apple to make a notebook with support for more than 16GB of RAM, it would have to use a memory system that consumes too much power. Regarding price, Schiller said in an interview that affordability is "absolutely something we care about" but that the company designs for experience rather than price.

While Kuo expects price cuts for new and existing MacBooks, like both the 12-inch MacBook and the new MacBook Pros, it's unclear whether he expects Apple to offer support for up to 32GB of RAM for the 12-inch MacBook in addition to the MacBook Pros.

Update: As pointed out by Ars Technica's Andrew Cunningham and others, Kuo's outline of chip possibilities does not match up with what is known from leaked Intel roadmaps. Intel is not planning MacBook Pro-class chips in the Cannonlake family at all, and Coffee Lake chips aren't arriving until 2018.

Related Roundups: MacBook Pro 13", MacBook Pro 16"
Related Forum: MacBook Pro

Top Rated Comments

Goaliegeek Avatar
62 months ago
Well that was quick... will they make it thicker and add ports back?
Score: 75 Votes (Like | Disagree)
2IS Avatar
62 months ago
Who's cancelling their pre order? lol
Score: 70 Votes (Like | Disagree)
tjleonard Avatar
62 months ago
Here we go! "Why I'll wait for the next MB Pro begins!"
Score: 69 Votes (Like | Disagree)
wozmatic Avatar
62 months ago
Cool....

Great timing to do this next year after all of your customers left and bought other laptops

Apple is being really stupid this year

.
.
.
.
.
.
Score: 68 Votes (Like | Disagree)
8CoreWhore Avatar
62 months ago
The entry level prices for the new 13" and 15" are $500 more! For a stupid bar? When was the last time new MacBooks were so much more expensive, and then took a price cut? Never. I don't buy that the first MacBook Air is an example of anything. That was a specialty product, unlike the staple laptops that generally just get better with the same price point.

8GB RAM is like $40. But Apple charges us $200 for it - to escape being stuck at just 8GB which is not a pro level performance.

Before, it don't really matter because we would just put our own RAM in, but that's not an option anymore... Tim Cook is a disappointment.
Score: 47 Votes (Like | Disagree)
WRChris Avatar
62 months ago
Next year is the year apple is going to make all your wildest dreams come true
Score: 47 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...