Spotify Reaches Over 40 Million Paying Subscribers, Continues to Outpace Apple Music

Spotify has announced that it now has over 40 million paying subscribers as of this month, meaning that it has added some 10 million subscribers since March. Spotify remains the most popular streaming music service worldwide, and its new subscriber growth continues to outpace its biggest rival, Apple Music.

Spotify-Apple-Music-logos
Spotify founder and CEO Daniel Ek hinted about the milestone in a tweet earlier today:


Apple Music has been growing at a pace of about 2 million new subscribers every two months: 11 million in February, 13 million in April, 15 million in June, and 17 million in early September. Spotify's figures, meanwhile, show it grew at a pace of over 3 million new subscribers every two months between March and September.

Earlier this year, Spotify vice president Jonathan Forster said Apple Music is "raising the profile of streaming," which has helped, not hurt, its business.

"It's great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own," said Forster. "Since Apple Music started we've been growing quicker and adding more users than before."

Spotify may benefit from Apple, but its relationship with the iPhone maker is not perfect. The two companies were recently embroiled in a major dispute after Apple rejected a version of the Spotify app that replaced the option to purchase a subscription via in-app purchase with an external sign-up function.

At the time, Spotify accused Apple of using the App Store approval process as a "weapon to harm competitors," to which Apple responded that Spotify is "publicly resorting to rumors and half-truths" about the App Store and "asking for exemptions to the rules we apply to all developers."

Spotify has remained competitive by matching Apple Music's $14.99 family plan in June and introducing new features such as Release Radar.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive These Five Perks

Wednesday July 9, 2025 9:20 am PDT by
If you pay for iCloud storage on your iPhone, did you know that Apple offers you five perks beyond the extra storage space, at no additional cost? Here are the perks included with all iCloud+ plans:Private Relay keeps your Safari browsing history entirely private from network providers, websites, and even Apple. Hide My Email generates unique, random email addresses whenever needed. Hom...

Top Rated Comments

GreyOS Avatar
115 months ago
With the new improved Apple Music UI, can't think of one advantage of using Spotify
let me know when apple music can do this

Attachment Image
Score: 44 Votes (Like | Disagree)
studio¹³¹ Avatar
115 months ago
With the new improved Apple Music UI, can't think of one advantage of using Spotify
The new UI blows.
Score: 25 Votes (Like | Disagree)
Kaspersky Avatar
115 months ago
Don't know how a European company can compete with Apple... it's not like Apple is paying any tax there
Score: 21 Votes (Like | Disagree)
taptic Avatar
115 months ago
Discover Weekly FTW.
Score: 17 Votes (Like | Disagree)
RedOrchestra Avatar
115 months ago
Ya' gotta' love competition - go get 'em Spotify.
Score: 17 Votes (Like | Disagree)
Aluminum213 Avatar
115 months ago
With the new improved Apple Music UI, can't think of one advantage of using Spotify
Score: 13 Votes (Like | Disagree)