Spotify Reaches Over 40 Million Paying Subscribers, Continues to Outpace Apple Music

Spotify has announced that it now has over 40 million paying subscribers as of this month, meaning that it has added some 10 million subscribers since March. Spotify remains the most popular streaming music service worldwide, and its new subscriber growth continues to outpace its biggest rival, Apple Music.

Spotify-Apple-Music-logos
Spotify founder and CEO Daniel Ek hinted about the milestone in a tweet earlier today:


Apple Music has been growing at a pace of about 2 million new subscribers every two months: 11 million in February, 13 million in April, 15 million in June, and 17 million in early September. Spotify's figures, meanwhile, show it grew at a pace of over 3 million new subscribers every two months between March and September.

Earlier this year, Spotify vice president Jonathan Forster said Apple Music is "raising the profile of streaming," which has helped, not hurt, its business.

"It's great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own," said Forster. "Since Apple Music started we've been growing quicker and adding more users than before."

Spotify may benefit from Apple, but its relationship with the iPhone maker is not perfect. The two companies were recently embroiled in a major dispute after Apple rejected a version of the Spotify app that replaced the option to purchase a subscription via in-app purchase with an external sign-up function.

At the time, Spotify accused Apple of using the App Store approval process as a "weapon to harm competitors," to which Apple responded that Spotify is "publicly resorting to rumors and half-truths" about the App Store and "asking for exemptions to the rules we apply to all developers."

Spotify has remained competitive by matching Apple Music's $14.99 family plan in June and introducing new features such as Release Radar.

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

GreyOS Avatar
101 months ago
With the new improved Apple Music UI, can't think of one advantage of using Spotify
let me know when apple music can do this

Attachment Image
Score: 44 Votes (Like | Disagree)
studio¹³¹ Avatar
101 months ago
With the new improved Apple Music UI, can't think of one advantage of using Spotify
The new UI blows.
Score: 25 Votes (Like | Disagree)
Kaspersky Avatar
101 months ago
Don't know how a European company can compete with Apple... it's not like Apple is paying any tax there
Score: 21 Votes (Like | Disagree)
taptic Avatar
101 months ago
Discover Weekly FTW.
Score: 17 Votes (Like | Disagree)
RedOrchestra Avatar
101 months ago
Ya' gotta' love competition - go get 'em Spotify.
Score: 17 Votes (Like | Disagree)
Aluminum213 Avatar
101 months ago
With the new improved Apple Music UI, can't think of one advantage of using Spotify
Score: 13 Votes (Like | Disagree)