Apple Shares Full Video of Today's iPhone 7 and Apple Watch Series 2 Event [Update: iTunes Version Available]

After wrapping up its keynote presentation on the iPhone 7 and Apple Watch Series 2 earlier today, Apple this afternoon posted a full video of the event on its website, so that anyone who missed the keynote can catch up on their own time. As usual, Apple is expected to upload the video to YouTube and iTunes at some point later in the day.

Alongside the keynote, Apple also shared a few feature-specific videos that debuted during the keynote today. The short videos showcase the iPhone 7 and iPhone 7 Plus, AirPods, Apple Watch Series 2, and even include a 2-minute recap of everything the company revealed during its September event.


- Apple - Introducing iPhone 7
- Apple - Introducing AirPods
- Apple Watch - Introducing Series 2
- Apple - Don't Blink

In addition to the videos posted online, you can catch up with all of the news surrounding the iPhone 7 event by checking out our list of keynote highlights below, which encompass all of MacRumors' event coverage shared today. Included are detailed articles on the iPhone 7 and iPhone 7 Plus, Apple Watch Series 2, feature spotlight and launch dates for iOS, macOS, and watchOS, and more current posts that'll be updated throughout the day.

iPhone 7 News

- Apple Unveils iPhone 7 With Water Resistance, A10 Fusion, New 'Jet Black' Color, Updated Cameras, No Headphone Jack, and More
- Apple Says New 'Jet Black' Color May Show 'Fine Micro-Abrasions' With Use
- Apple Releases iPhone 7 and iPad Cases in New Colors
- iPhone 7 Hands-On: Improved Cameras, New Jet Black Color, AirPods, No Headphone Jack, and More
- Apple Adds New $29 Screen Repair Option to AppleCare+ for iPhone, Increases Service Fee to $99
- iPhone 7 and 7 Plus are IP67 Water Resistant, But Water Damage Isn't Covered Under Warranty
- Removal of iPhone 7 Headphone Jack Was Essential for Water Resistance, New Camera System
- Apple Boosts Prices on iPhones and Other Products in Europe
- T-Mobile Offering Free 32GB iPhone 7 During Pre-Order With Trade-In

Apple Watch News

- Apple Announces Swimproof 'Apple Watch Series 2' With Built-In GPS and New Ceramic Edition
- Apple and Nike Debut Apple Watch Nike+ Edition
- Apple Discontinues Gold Apple Watch Edition Models
- Apple Shares Five New Videos Promoting Healthy Lifestyle Choices
- Apple Watch Series 2 Continues to Offer Same Battery Life as Original Apple Watch
- Apple Introduces New Collections for Both Apple Watch Series 1 and Series 2
- Apple Watch Series 2 is Fine for Swimming, but Scuba Diving and Waterskiing Not Recommended
- New Colors Launch for Apple Watch Sport Band, Woven Nylon, and Classic Buckle

OS News

- iOS 10 and watchOS 3 Coming September 13, macOS Sierra Coming September 20
- Apple Seeds iOS 10 Golden Master Ahead of September 13 Public Launch
- Apple Releases macOS Sierra Golden Master to Developers
- Apple Seeds watchOS 3 Golden Master to Developers
- Apple Seeds tvOS 10 Golden Master to Developers

General News

- Live Coverage of Apple's 'See You on the 7th' iPhone 7 Event
- Apple Reveals All-New 'Super Mario Run' Game Coming to iOS
- Apple Debuts 'Everyone Can Code' Program to Teach Kids Swift
- 'Pokémon GO' Officially Coming to Apple Watch With New App
- Apple Debuts Wireless 'AirPods' With 5 Hours of Music Playback
- New Beats Headphones Taking Advantage of Apple W1 Wireless Audio Chip Announced
- iPad Air 2, iPad mini 4 and iPad mini 2 Updated With Improved Storage, iPad Pro Price Reduced
- Apple to Sell Standalone Lightning to 3.5mm Headphone Jack Adapter for $9, Lightning EarPods for $29
- Apple SIM Partners With SoftBank in Japan, Expands to Three More Countries
- Everything Apple Announced at Today's iPhone 7 Event in Under Five Minutes
- Apple Pay Coming to New Zealand, Russia and Japan This Fall
- Beats Releases $130 Wired 'EP' Headphones With 3.5mm Plug

Update 9/8/16: Apple has uploaded the full keynote presentation onto iTunes in HD and 1080p.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...

Top Rated Comments

Oblivious.Robot Avatar
118 months ago
I gotta admit, the ad alone was pretty amazing!

Definitely feeling the urge to share around, which I think was the point for keeping it short and awesome!
Score: 12 Votes (Like | Disagree)
BMcCoy Avatar
118 months ago
It's all about pop culture now, and less about technology.
Score: 11 Votes (Like | Disagree)
appledefenceforce Avatar
118 months ago
Haters gonna hate. If you don't like don't buy.
Score: 11 Votes (Like | Disagree)
Flow39 Avatar
118 months ago
That "Don't Blink" video is really well done. Great 2-minute summary!
Score: 11 Votes (Like | Disagree)
panleya Avatar
118 months ago
Apple has official jumped the shark. First off, its always been stupid to have a music act at the end of product announcements. They've been terrible and detract from the product (only exception would be announcement of Apple Music). This time took the cake though as we were introduced to Lady Gag-Ga and Cousin It's love child. Really Apple? That's what you want attached to your brand?

Underwhelming product updates, no macbook pro update, and an idiot wearing a giant bow in their head.
Score: 10 Votes (Like | Disagree)
JackieTreehorn Avatar
118 months ago
I'll do even better than the 2 minute recap. Repeat the following 10 times: "It's our best [insert feature] ever and it's amazing."
"And we couldn't be more excited"
Score: 7 Votes (Like | Disagree)