Later levels will introduce blocks that change Mario's direction as well as other more intense obstacles that require precision timing, but the goal remains simple - collect as many coins as you can and get to the flagpole at the end of the level before time runs out.
All the while, users can play the game one-handed. There are a few other modes too, including a battle mode called "Toad Rally," which lets users compete against the ghosts of friends and strangers around the world and beat their high score.
Victory in battle mode depends on the number of coins you collect and the number of toads you impress, since the toad characters appear on screen every time you perform a daring move. There's no flagpole in battle mode, so the player keeps running until time runs out. The ghost appears in the level to show the player what the person they're competing against was doing when they ran the same level to achieve their score.
If players are victorious, toads they've collected become residents of their very own mushroom kingdom, enabling players to customize their kingdom using the coins and toads they collected in the game. The "father" of Mario, Shigeru Minamoto, spoke at the Apple event about his latest creation:
We want as many people with smartphones around the world to enjoy playing as Mario, and we're doing it first on iOS. And we're doing it in a brand new game called Super Mario Run. The magic of Mario is that anyone can pick up a game and instantly start playing. This time, we've made it even simpler to begin.No further details about the price were revealed, but Shigeru Minamoto confirmed that the game would not be free-to-play, and come with a one-time, set price point. The game is expected to launch sometime this holiday season, and Nintendo is also launching a Super Mario sticker pack for iOS 10.
As the title suggests, Mario runs automatically to the right, and as he does he'll hurdle small gaps and certain enemies. It's very simple and the movement feels great. With just a tap of the finger anywhere on the touchscreen you can make Mario jump, and the longer you tap, the higher he jumps. This is key to getting high scores.
Being able to play one-handed means you can do so while holding onto a handle on the subway, while eating a hamburger, or while eating an Apple!
Update: It was discovered earlier today that Apple is trying out a new "Notify" system with Super Mario Run, where the App Store will let players know when the game becomes available to download.