Lady Gaga's New Album May Be First Loss for Apple Music After Universal's Exclusivity Changes

by

Apple Music may have lost a major exclusivity deal with artist Lady Gaga and her label Interscope, with rumors suggesting the company's streaming music service was in place to exclusively launch not only the upcoming single "Perfect Illusion," but the singer's entire fifth studio album. Lady Gaga began voicing support of Apple Music before the service even launched last year.

Interscope Records, which was co-founded by current Apple Music executive Jimmy Iovine in 1989, is one of the many labels owned by Universal Media Group. Apple's rumored exclusivity loss of Lady Gaga's new album appears to be the first ripple generated by UMG's CEO Lucian Grainge decreeing earlier in the week that the company would no longer support exclusive music streaming on any service.

apple music lady gaga
UMG's frustration with the trend appears to be a result of the launch of Frank Ocean's much-anticipated album "Blonde" last weekend. In order to fulfill his record deal with Def Jam (another UMG label), the singer released the visual album "Endless" under Def Jam Recordings. He then launched the actual, full-length album Blonde independently under his own Boys Don't Cry label, along with an Apple Music exclusivity deal of two weeks. The move is making UMG consider suing Ocean for his tactics.

It's not clear what the exclusive nature of Apple Music and Lady Gaga's deal might have been, but it's interesting to see how quickly UMG's reaction to the trend has taken effect, if the rumors turn out to be true. Although still unconfirmed, Lady Gaga's new album is predicted to debut sometime this fall, while Perfect Illusion is set for a single debut in September.

(Thanks, Thomas!)

Top Rated Comments

(View all)
Avatar
54 months ago

I dunno, I think it’s a good thing that exclusivity is beginning to retract - not that I care for Lady Gaga's music - but that music should be made available on many platforms and media so the consumer can purchase it and enjoy it the way they like.

Don't agree at all. This gives more control over artists to the labels. Artists get better terms and way more visibility with exclusive streaming rights. Plus, what's 2 weeks?
Score: 10 Votes (Like | Disagree)
Avatar
54 months ago
I dunno, I think it’s a good thing that exclusivity is beginning to retract - not that I care for Lady Gaga's music - but that music should be made available on many platforms and media so the consumer can purchase it and enjoy it the way they like.
Score: 8 Votes (Like | Disagree)
Avatar
54 months ago

Very soon, "Apple Music Label".. very soon.

Been there in 1968
Score: 7 Votes (Like | Disagree)
Avatar
54 months ago
Good. This exclusive crap needs to end.
Score: 5 Votes (Like | Disagree)
Avatar
54 months ago

I dunno, I think it’s a good thing that exclusivity is beginning to retract - not that I care for Lady Gaga's music - but that music should be made available on many platforms and media so the consumer can purchase it and enjoy it the way they like.

Wouldn't it be great if the same were true for movies and tv shows? I mean the current system of movie theaters first then VOD then cable then TV then streaming (if ever) is totally off. Especially when one movie/TV show follows one path through the maze and the next movie from the same house follows a different path. and things are exclusive to a specific VOD outlet or cable channel or streaming service so there is simply no way to get anything you want in this space. At least with music, at most you wait a few weeks before you can get it anywhere.
Score: 4 Votes (Like | Disagree)
Avatar
54 months ago
Very soon, "Apple Music Label".. very soon.
Score: 3 Votes (Like | Disagree)

Top Stories

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Kuo: iPhone 12 Pro Demand Higher Than Expected

Sunday October 18, 2020 10:39 pm PDT by
TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales. Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, ...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Hands-On With Apple's MagSafe Charger for iPhone 12

Monday October 19, 2020 11:54 am PDT by
Alongside the new iPhone 12 models, Apple introduced a MagSafe charger that attaches to the back of the iPhones using magnets embedded both in the charger and in the iPhone. It allows for speedier charging and paves the way for a portless iPhone in the future. MagSafe chargers are shipping out and are in some Apple retail locations now, and we picked one up to check it out. Subscribe to the ...

Some Apple Watch SE Owners Experiencing Issues With Overheating [Updated]

Monday October 19, 2020 11:38 am PDT by
There may be an issue with the new Apple Watch SE, which some users have found is overheating after a few hours of usage. Several Apple Watch SE owners in South Korea have run into problems, as noted in a Reddit post chronicling the complaints. There have been six reports from Apple Watch SE owners in South Korea who have had their Apple Watches get hot and malfunction, with a yellow spot...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Apple Plans to Enable 5G in Dual SIM Mode With Software Update Later This Year

Monday October 19, 2020 9:20 am PDT by
iPhone XS models and newer feature both a physical SIM slot and a digital eSIM, allowing for a feature known as dual SIM, dual standby. This means you can have two lines of service on one iPhone, which is useful for purchasing data-only plans while traveling abroad or having personal and business lines on a single iPhone. 5G will not be available in Dual SIM mode on the iPhone 12 and iPhone...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...