Today at its "Hey Siri" special event, Apple announced a brand new program at its retail stores called the iPhone Upgrade Program. The program is designed for users who want to have the newest iPhone every year, and even comes with AppleCare+ included. Those who sign up for the program will be able to trade-in their current iPhone for a new model after 12 monthly installments are made, starting a new cycle of the program each year.
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Users are given an unlocked iPhone and allowed to pick from AT&T, Sprint, T-Mobile, and Verizon, allowing customers to choose their current carrier or select a new one if they "don’t have any carrier commitments." iPhone 6s users can expect to pay $32.41/month (16GB), $36.58/month (64GB), or $40.75/month (128GB) while on the service. Alternatively, those opting for the larger-screened iPhone 6s Plus will see slightly higher prices: $36.58/month (16GB), $40.75/month (64GB), or $44.91/month (128GB).
Users who are interested in using the iPhone Upgrade Program to finance a new iPhone 6s or 6s Plus can do so by making a reservation online starting at 12:01 PDT Saturday, September 12, the same day pre-orders for the smartphone go live. The reservation will allow you to hold a spot at the Apple Store of your choosing for an appointment in setting up a new iPhone 6s or 6s Plus with the Upgrade Program.
Top Rated Comments
(View all)Well played Apple.... I'll see you on the 12th
It's disengenuous to say this isn't a lease program. Because it is.
Apple's fine print for their Yearly Upgrade program notes "Requires a 24-month installment agreement", which is exactly how AT&T's runs their Next program.At no point during AT&T's Next program are you ever required to return your iPhone. Not in the beginning. Not in the middle. Not at the end.
With a lease, you are required to return the item at the end of the lease.
In order to get a new iPhone every year, you need to turn in the existing phone.
Not true.In order to get a new iPhone every year, you need to pay off your installment agreement.
There are two options for doing that:
1. Pay off the remaining balance (like you would with any other bill that you receive) and keep your existing phone.
2. Turn in your existing phone.
BL.
I'm having a hard time with the idea that this is anything better than subsidized phones. Either way, you are paying for a device you don't 'own'.
If you use a credit card to pay at the grocery store, do you worry about if you 'own' those groceries (or not) before your credit card balance is entirely paid off?To me, it takes about 10 minutes worth of work (either on paper, or in a spreadsheet) to figure out the total cost of buying with a subsidy, or buying with a device installment plan. Then you know what's going to cost you least. In some cases, the subsidy is cheaper. In other cases, the device installment plan in cheaper.
I don't get what's hard about that, or why the concept of 'ownership' is suddenly important to some folks, when IMO nothing's really changed with it (in terms of phones).
I'm having a hard time with the idea that this is anything better than subsidized phones. Either way, you are paying for a device you don't 'own'.
You are paying to eventually own the device just like any other payment plan. The only difference is you can trade in your device to pay for the remaining 12 payments after one year. You can...you don't have to, it's just an option. You can just as easily keep paying the monthly amount for months 13 through 24 and then the phone is yours free and clear.