Apple Announces New Apple TV With Siri, App Store, New User Interface and Remote

Apple today announced the much-anticipated fourth-generation Apple TV at its "Hey Siri" media event in San Francisco, California. The new Apple TV was constructed on a foundation encompassing powerful hardware, a modern operating system, a new user experience with deep Siri integration, tools for developers, and most importantly, an App Store.

newappletv
The Apple TV runs "tvOS," with a revamped iOS 9-style interface. Design wise, it looks similar to the existing set-top box, but it's thicker and ships with a much more advanced touch-based remote that Apple's calling the "Siri Remote." The top of the remote includes a glass touch surface for swiping through content as you would on an iPhone, and there's a built-in button for calling up Siri.

Siri integration is a key part of the new Apple TV interface, as it lets users ask Siri to bring up content. It's possible to search through multiple apps to find a TV show or movie, and at launch, supported apps include Netflix, iTunes, Hulu, HBO, and Showtime. Siri can answer questions about who's starring in a movie, bring up extraneous information like the weather outside, and ask Siri to replay parts of a movie that were missed or fast forward through content. For example, asking Siri "What did she say?" will rewind a movie 15 seconds and temporarily bring up subtitles.

appletvos
Siri has a wide range of commands that will make searching for content on the Apple TV simple. You can ask Siri to "Show me New Girl," or "Find the best funny movies from the '80s."

"There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV."

In addition to Siri integration, the other major software improvement to the Apple TV is a full App Store that includes games and popular apps. To facilitate gameplay on the Apple TV, the new remote includes an accelerometer and a gyroscope that can detect motion, much like a Wii Remote for the Nintendo Wii platform.

On stage at the event, a multiplayer version of Crossy Road was demonstrated, with one player using the Apple TV remote and another player using an iPhone as an input device. The Apple TV will support both the iPhone and the iPod touch as an input device. Apple TV and iPhone games are going to be available universally, meaning you can start a game on the iPhone and then pick it up on the Apple TV.

On stage, some upcoming apps for the Apple TV were shown off, including Netflix, HBONow, and Hulu. Game developers like Disney Interactive and Activision are working on games for the device that include "Disney Infinity 3.0" and "Guitar Hero." Harmonix is also developing a rhythm-based Wii Sports-style game that will be available exclusively on the Apple TV.

appletvappstore
The new Apple TV also comes with brand new screen savers featuring high definition footage shot by Apple. The screen savers show off cities in slow motion video and will showcase footage based on the time of day.

Starting today, developers can access the tvOS SDK via a new Xcode beta to begin creating games and apps for the Apple TV.

Internally, the Apple TV includes a 64-bit A8 chip, with support for key iOS technologies like Metal, GameKit, and UIKit, all of which will allow developers to bring console-quality games to the device. The Apple TV is available with either 32GB or 64GB of storage, which will be used for downloading apps, and it includes Bluetooth 4.0, 801.11ac Wi-Fi with MIMO and an IR receiver. The remote works over Bluetooth 4.0, so line of sight is not required, and its battery will last for up to three months on a single charge. Recharging the remote is done through a built-in Lightning connector.

The Apple TV will begin shipping at the end of October in nearly 80 countries. It is priced at $149 for the 32GB version and $199 for the 64GB version. Apple will continue selling the existing Apple TV for $69, but that device will not support the new App Store.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
63 months ago
Plex app and integrate local media in search please.
Score: 29 Votes (Like | Disagree)
Avatar
63 months ago

Is this the best they can do? What ever happened to all those rumours for a decade or more that the Apple Tv would be the best thing since... TV? is this it? Seriously? Is it?

Agreed. I prefer your product which clearly is better. What was it again? Oh what, there's nothing?
Score: 23 Votes (Like | Disagree)
Avatar
63 months ago
I am going to venture to say that 85% of the population does not have the internet ability to stream 4K without problems (either by choice of plan or a terrible connection like I have). In time, 4K makes sense, but for todays internet I don't see an issue.
Score: 21 Votes (Like | Disagree)
Avatar
63 months ago
Shoot 4k Video on your iPhone but you can't watch it on your new Apple TV.

Wow that is super lame.
Score: 20 Votes (Like | Disagree)
Avatar
63 months ago
No 4K for the Apple TV 4, just like no 4G for the iPhone 4 :p

Also, no Bluetooth 4.1 or 4.2?
Score: 18 Votes (Like | Disagree)
Avatar
63 months ago
Getting this on day 1.
Score: 18 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone Users Who Experienced 'Batterygate' Can Now File to Receive Around $25 Settlement From Apple

Monday July 13, 2020 6:50 am PDT by
Earlier this year, Apple agreed to settle a U.S. class action lawsuit that accused the company of "secretly throttling" older iPhone models. Now, eligible iPhone owners are beginning to be notified about their legal rights and options. Under the proposed settlement, Apple will provide a cash payment of approximately $25 to each eligible iPhone owner who submits a claim, with its total payout ...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

Possible 'iPhone 12' Battery Certifications Suggest Lower Capacities Than iPhone 11 Series

Monday July 13, 2020 4:22 am PDT by
MySmartPrice has spotted certifications for three new Apple batteries that it believes could be for the upcoming iPhone 12 lineup, despite them being less capacitive than the batteries in the current iPhone 11 series. The batteries are identified with the model numbers A2471, A2431, and A2466, and appear on Safety Korea, China's 3C, and the Danish agency UL Demko. Apple is expected to...

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Google to 'Dramatically' Improve Chrome Impact on Mac Battery Life

Sunday July 12, 2020 1:56 pm PDT by
Google will address long-standing battery life issues, particularly on Mac devices, reports The Wall Street Journal. Chrome will improve "tab throttling" by better prioritizing active tabs and limiting resource drain from tabs open in the background. This is said to have a "dramatic impact on battery and performance." Google has reportedly been performing early tests on Mac laptops in...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 9:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...