Apple's colorful mainstream flagship, starting at $749.
Apple Announces New Apple TV With Siri, App Store, New User Interface and Remote
The Apple TV runs "tvOS," with a revamped iOS 9-style interface. Design wise, it looks similar to the existing set-top box, but it's thicker and ships with a much more advanced touch-based remote that Apple's calling the "Siri Remote." The top of the remote includes a glass touch surface for swiping through content as you would on an iPhone, and there's a built-in button for calling up Siri.
Siri integration is a key part of the new Apple TV interface, as it lets users ask Siri to bring up content. It's possible to search through multiple apps to find a TV show or movie, and at launch, supported apps include Netflix, iTunes, Hulu, HBO, and Showtime. Siri can answer questions about who's starring in a movie, bring up extraneous information like the weather outside, and ask Siri to replay parts of a movie that were missed or fast forward through content. For example, asking Siri "What did she say?" will rewind a movie 15 seconds and temporarily bring up subtitles.
Siri has a wide range of commands that will make searching for content on the Apple TV simple. You can ask Siri to "Show me New Girl," or "Find the best funny movies from the '80s."
"There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV."In addition to Siri integration, the other major software improvement to the Apple TV is a full App Store that includes games and popular apps. To facilitate gameplay on the Apple TV, the new remote includes an accelerometer and a gyroscope that can detect motion, much like a Wii Remote for the Nintendo Wii platform.
On stage at the event, a multiplayer version of Crossy Road was demonstrated, with one player using the Apple TV remote and another player using an iPhone as an input device. The Apple TV will support both the iPhone and the iPod touch as an input device. Apple TV and iPhone games are going to be available universally, meaning you can start a game on the iPhone and then pick it up on the Apple TV.
On stage, some upcoming apps for the Apple TV were shown off, including Netflix, HBONow, and Hulu. Game developers like Disney Interactive and Activision are working on games for the device that include "Disney Infinity 3.0" and "Guitar Hero." Harmonix is also developing a rhythm-based Wii Sports-style game that will be available exclusively on the Apple TV.
The new Apple TV also comes with brand new screen savers featuring high definition footage shot by Apple. The screen savers show off cities in slow motion video and will showcase footage based on the time of day.
Starting today, developers can access the tvOS SDK via a new Xcode beta to begin creating games and apps for the Apple TV.
Internally, the Apple TV includes a 64-bit A8 chip, with support for key iOS technologies like Metal, GameKit, and UIKit, all of which will allow developers to bring console-quality games to the device. The Apple TV is available with either 32GB or 64GB of storage, which will be used for downloading apps, and it includes Bluetooth 4.0, 801.11ac Wi-Fi with MIMO and an IR receiver. The remote works over Bluetooth 4.0, so line of sight is not required, and its battery will last for up to three months on a single charge. Recharging the remote is done through a built-in Lightning connector.
The Apple TV will begin shipping at the end of October in nearly 80 countries. It is priced at $149 for the 32GB version and $199 for the 64GB version. Apple will continue selling the existing Apple TV for $69, but that device will not support the new App Store.