Apple Announces New Apple TV With Siri, App Store, New User Interface and Remote

Apple today announced the much-anticipated fourth-generation Apple TV at its "Hey Siri" media event in San Francisco, California. The new Apple TV was constructed on a foundation encompassing powerful hardware, a modern operating system, a new user experience with deep Siri integration, tools for developers, and most importantly, an App Store.

newappletv
The Apple TV runs "tvOS," with a revamped iOS 9-style interface. Design wise, it looks similar to the existing set-top box, but it's thicker and ships with a much more advanced touch-based remote that Apple's calling the "Siri Remote." The top of the remote includes a glass touch surface for swiping through content as you would on an iPhone, and there's a built-in button for calling up Siri.

Siri integration is a key part of the new Apple TV interface, as it lets users ask Siri to bring up content. It's possible to search through multiple apps to find a TV show or movie, and at launch, supported apps include Netflix, iTunes, Hulu, HBO, and Showtime. Siri can answer questions about who's starring in a movie, bring up extraneous information like the weather outside, and ask Siri to replay parts of a movie that were missed or fast forward through content. For example, asking Siri "What did she say?" will rewind a movie 15 seconds and temporarily bring up subtitles.

appletvos
Siri has a wide range of commands that will make searching for content on the Apple TV simple. You can ask Siri to "Show me New Girl," or "Find the best funny movies from the '80s."

"There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV."

In addition to Siri integration, the other major software improvement to the Apple TV is a full App Store that includes games and popular apps. To facilitate gameplay on the Apple TV, the new remote includes an accelerometer and a gyroscope that can detect motion, much like a Wii Remote for the Nintendo Wii platform.

On stage at the event, a multiplayer version of Crossy Road was demonstrated, with one player using the Apple TV remote and another player using an iPhone as an input device. The Apple TV will support both the iPhone and the iPod touch as an input device. Apple TV and iPhone games are going to be available universally, meaning you can start a game on the iPhone and then pick it up on the Apple TV.

On stage, some upcoming apps for the Apple TV were shown off, including Netflix, HBONow, and Hulu. Game developers like Disney Interactive and Activision are working on games for the device that include "Disney Infinity 3.0" and "Guitar Hero." Harmonix is also developing a rhythm-based Wii Sports-style game that will be available exclusively on the Apple TV.

appletvappstore
The new Apple TV also comes with brand new screen savers featuring high definition footage shot by Apple. The screen savers show off cities in slow motion video and will showcase footage based on the time of day.

Starting today, developers can access the tvOS SDK via a new Xcode beta to begin creating games and apps for the Apple TV.

Internally, the Apple TV includes a 64-bit A8 chip, with support for key iOS technologies like Metal, GameKit, and UIKit, all of which will allow developers to bring console-quality games to the device. The Apple TV is available with either 32GB or 64GB of storage, which will be used for downloading apps, and it includes Bluetooth 4.0, 801.11ac Wi-Fi with MIMO and an IR receiver. The remote works over Bluetooth 4.0, so line of sight is not required, and its battery will last for up to three months on a single charge. Recharging the remote is done through a built-in Lightning connector.

The Apple TV will begin shipping at the end of October in nearly 80 countries. It is priced at $149 for the 32GB version and $199 for the 64GB version. Apple will continue selling the existing Apple TV for $69, but that device will not support the new App Store.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
67 months ago
Plex app and integrate local media in search please.
Score: 29 Votes (Like | Disagree)
Avatar
67 months ago

Is this the best they can do? What ever happened to all those rumours for a decade or more that the Apple Tv would be the best thing since... TV? is this it? Seriously? Is it?

Agreed. I prefer your product which clearly is better. What was it again? Oh what, there's nothing?
Score: 23 Votes (Like | Disagree)
Avatar
67 months ago
I am going to venture to say that 85% of the population does not have the internet ability to stream 4K without problems (either by choice of plan or a terrible connection like I have). In time, 4K makes sense, but for todays internet I don't see an issue.
Score: 21 Votes (Like | Disagree)
Avatar
67 months ago
Shoot 4k Video on your iPhone but you can't watch it on your new Apple TV.

Wow that is super lame.
Score: 20 Votes (Like | Disagree)
Avatar
67 months ago
No 4K for the Apple TV 4, just like no 4G for the iPhone 4 :p

Also, no Bluetooth 4.1 or 4.2?
Score: 18 Votes (Like | Disagree)
Avatar
67 months ago
Getting this on day 1.
Score: 18 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...