While some merchants are pushing back against Apple's new Apple Pay mobile payment service as they work on their own competing solution, banks are putting their weight behind Apple's solution that seeks to streamline the current experience of using a credit or debit card.
In an effort to encourage users to adopt Apple Pay, Wells Fargo has just launched a program offering credits of up to $20 just for trying out the service. Wells Fargo credit card users can receive one-time $20 credits, while debit and prepaid card users can receive $10 credits simply by using their iPhone 6 or 6 Plus to complete an Apple Pay purchase on their cards through November 30.
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Credit card customers will receive $20 credits on their statements within 1-2 billing cycles, while debit and prepaid customers will receive $10 credits on their linked Wells Fargo checking accounts within 45 days.
Banks have been strong supporters of Apple Pay, as the Touch ID authentication offers improved security over traditional credit cards, reducing fraudulent purchases for which banks assume responsibility. Apple does take a small cut of transactions processed using Apple Pay, but that amount appears to be a worthwhile tradeoff for these banks.
(Thanks, Matthew!)
Top Rated Comments
That was the sound of CurrentC's significance plummeting long before arrival.
Glassed Silver:mac
Wow. Your user name is incredibly misleading.
A consumer would be stupid to give any retailer direct access to their checking account when retailers prove every week they can't secure customers personal information if their lives depended on it.
Next thing you know, CurrentC gets hacked like Target, hackers get 40 million checking account numbers and those customers accounts are wiped empty before anyone even knows a breach occurred. Good luck getting that money back, it's not as easy as stopping fraudulent credit card transactions.