Apple to Announce More Plans for iBeacon Technology at WWDC 2014

Apple will unveil more plans for its iBeacon technology at the start of this week's WWDC 2014, reports The Wall Street Journal. In addition to new details about the technology, the company will promote iBeacon by placing transmitters throughout the Moscone Center while offering sessions for developers on how to better implement the technology into their apps and services.

estimote_ibeacon


It is not known what exactly Apple has in store for the technology, but it is possible that the company could announce a more prominent role for iBeacons in iOS 8, new partnerships with companies, and more. iBeacons could also see integration in Apple's highly rumored mobile payment service.

First introduced during last year's WWDC, iBeacons enable iOS devices to wirelessly communicate with physical beacons through Bluetooth, as the transmitters are able to deliver relevant information to apps and services when a user is physically nearby. Apple implemented a new iBeacon "Made for iPhone" specification in February, signaling a more significant role for the technology in its devices.

iBeacon technology has also been used by a number of companies in a variety of ways since the end of last year. Shopping app Shopkick and Macy's partnered to integrate the technology into stores to assist consumers, while Major League Baseball and the National Basketball Association have used the technology to provide enhanced live experiences.

Apple has also implemented iBeacons into its own retail locations to deliver messages about picking up online orders and store events, although early experiences with the technology were mixed. The technology has also been featured in the UK, where a cafe and London's Heathrow Airport have integration iBeacons to notify users of promotional deals.

In addition to new details about iBeacon at WWDC 2014, Apple is also expect to unveil iOS 8, OS X 10.10, a new home automation platform, and perhaps some new hardware.

Apple will be live streaming the event both on its website and on the Apple TV. MacRumors will also be providing a live blog, live tweets via the MacRumorsLive Twitter account, and a spoiler free page for those who want to watch the full keynote at a later time.

Related Roundup: WWDC 2022
Tag: wsj.com

Top Rated Comments

needfx Avatar
100 months ago
I'd rather iBacon
Score: 15 Votes (Like | Disagree)
boshii Avatar
100 months ago
My productivity will come to a screeching halt tomorrow at 1 EST. :D
Score: 6 Votes (Like | Disagree)
chriscrk Avatar
100 months ago
This is one of those technologies that few people talk or know about, but that'll likely change things in a big way.

It's exciting :)
Score: 6 Votes (Like | Disagree)
Autrement Avatar
100 months ago
[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.macrumors.com/2014/06/01/new-plans-ibeacon-wwdc-2014/)[/url]

Shopping app Shopkick and Macy's partnered (https://www.macrumors.com/2013/11/20/shopkick-and-macys-team-up-for-first-retail-based-ibeacons/) to integrate the technology into stores to assist consumers, while Major League Baseball (https://www.macrumors.com/2014/01/30/mlb-ibeacon-rollout/) and the National Basketball Association (https://www.macrumors.com/2014/03/21/placed-personal-sport-ibeacons/) have used the technology to provide enhanced live experiences.

Hmmm. . . "Assist consumers" and "provide enhanced live experiences" –*what lovely, lovely euphemisms for plying us with increasingly targeted advertisements in the hope of making increasingly more money.
Score: 5 Votes (Like | Disagree)
pmau Avatar
100 months ago
Hmmm I still don't see the benefit of iBeacon...

Things just pop up on your screen about products and services inside of stores?

Think home automation. You enter your home, the lights go on. You go in your living room, Apple TV wakes up and your iTunes Server wakes up.

You leave your house, everything goes to sleep after 5 minutes.

etc.
Score: 5 Votes (Like | Disagree)
FuNGi Avatar
100 months ago
It's obvious this will permit geospatial advertisements. You're walking down the street (with blue tooth on and iBeacon permitted) and pass a pub with an iBeacon advertisement for drink specials. You're in a mall and get notified of sales as you pass door fronts, etc. I can see it's potential but personally it seems as another unnecessary technological intrusion in our daily lives.
Score: 4 Votes (Like | Disagree)

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