Shopkick and Macy's Team Up for First Retail-Based iBeacons

Shopping app Shopkick has teamed up with Macy's to deliver the first retail-based iBeacons, allowing customers to find location-specific deals, discounts, and recommendations in the Shopkick app while in a participating Macy's store, located in Herald Square, New York and Union Square, San Francisco.

Apple's iBeacon microlocation APIs, first introduced at WWDC, are designed to access location data through the Bluetooth Low Energy profile on iOS devices, interacting with physical transmitters.

As shoppers enter Macy's, shopBeacon can remind those who've opted in to open their shopkick app, and in the future, also deliver personalized value with department-level granularity. Building on Apple's iBeacon, an iOS 7 Bluetooth Low Energy (BLE) mobile protocol, shopBeacon adds encrypted signals to protect retailers and consumers, and complements it with shop kick's other proprietary technologies for added accuracy and scale.

Shopkick's shopBeacons will welcome shoppers into a store when they enter, offering targeted deals and recommendations as customers peruse items in the store. The app does not need to be open for customers to receive the in-store alerts, and the recommendations are also tied into at-home browsing.

It can also tie at-home browsing behavior to in-store benefit; if the customer "likes" a specific product online, if they so choose, shopBeacon can remind them when they enter the store that Macy's sells it. Even better, in the future it can also deliver department-specific offers throughout the store – so favorite boots show up at the most useful time: in the shoe department.

iBeacon technology first appeared earlier this year, when Major League Baseball announced plans to begin incorporating Apple's iBeacon APIs into its MLB.com At the Ballpark app to create interactive experiences within stadiums in the near future.

Apple is also said to be incorporating iBeacon technology into its own Apple Store app and retail stores, providing customers with enhanced location-based product information and in-store services.

The Shopkick app and Macy's new shopBeacon technology is set to go live in a few weeks following a closed beta testing period.

Top Rated Comments

Alumeenium Avatar
107 months ago
less tracking please :mad:

Minority Report was not supposed to be our blueprint for the future

Star Trek was...
Score: 12 Votes (Like | Disagree)
old-wiz Avatar
107 months ago
And users will be tracked through the store and the profile can be used in all sorts of ways. suppose you buy a pair of shoes...bingo..your info gets sold to shoe companies and suddenly you're on their lists as well.

The opportunities for abuse are amazing.
Score: 10 Votes (Like | Disagree)
coalchamber1022 Avatar
107 months ago
more idiots in the middle of aisle on phones

As if Macy's doesn't have enough morons stopped in the middle of the aisle looking at their phones.
Score: 8 Votes (Like | Disagree)
Lesser Evets Avatar
107 months ago

Minority Report was not supposed to be our blueprint for the future

Star Trek was...
Seems more like Star Wars these days, with all the bad acting and lack of plot.
Score: 8 Votes (Like | Disagree)
rhett7660 Avatar
107 months ago
To me this is no different than if you use a company points card or some form of electronic payment system. Unless you are using cash, it is all being tracked.
Score: 8 Votes (Like | Disagree)
osx11 Avatar
107 months ago
This will actually be really useful, sure there may be some privacy concerns etc.. but generally I am far to small in a big world for my data to negatively impact me if large organisations obtain it...
In terms of privacy, no one is bigger than you in this big world. This is the misconception that people have. It's like saying I'm not going to vote because my one vote won't make a difference. But guess what, your one vote is just as important as everyone else's vote. No one person's vote is more important than yours. The same goes for your privacy and information that companies can get. Why would they care about someone else more than you?
Score: 6 Votes (Like | Disagree)

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...