Virgin Atlantic to Integrate iBeacon Technology Into London's Heathrow Airport

Virgin Atlantic is reportedly gearing up to integrate Apple's iBeacon technology into London's Heathrow Airport, according to Re/code. The airliner will be using beacons sourced from startup Estimote, as the transmitters will be deployed near businesses and terminals to notify users of promotional deals and areas of interest.

estimote_ibeacon

An Estimote Beacon

In one use case, passengers would receive an offer on their phone for no-fee currency exchange as they near that place of business. The program, which will utilize Apple’s iBeacon technology and the Passbook iOS app, follows a trial in which airline employees donned Google Glass as they greeted first-class passengers upon entering the airport.

First introduced during Apple's 2013 Worldwide Developers Conference, iBeacons enable iOS devices to wirelessly communicate with physical beacons through Bluetooth, as the transmitters are able to deliver specific information to apps when a user is nearby.

iBeacon technology has also been utilized in a number of unique ways since the end of 2013. Shopping app Shopkick and Macy's teamed up to integrate the technology into stores to aide consumers, while Major League Baseball and the National Basketball Association have used iBeacons to provide enhanced in-stadium experiences. Apple has even implemented iBeacons into its own retail stores to provide customers with product information and deals, while a London-based cafe and the Consumer Electronics Show have also featured the technology.

Top Rated Comments

(View all)
Avatar
84 months ago

I wonder if there's a jailbreak tweak to disable iBeacon reception.


You just demonstrate that like many people, you have not the slightest clue what iBeacons actually do.

An iBeacon transmits an ID and two numbers. For example, if Virgin Atlantic does this, then their iBeacons would transmit an ID that says "this is a Virgin Atlantic iBeacon", one number that says "this is London Heathrow", and another number that says "this is the beacon at the left corner of the Virgin Atlantic customer support booth".

In order for your iPhone to react to this, you need to install an application that _specifically_ watches out for Virgin Atlantic iBeacons. If you don't have such an app on your phone and actually run it, your iPhone will never detect that these beacons are there. If you don't want this, don't download the app, or don't run it.
Score: 14 Votes (Like | Disagree)
Avatar
84 months ago
Just a new way to spam us with more crap. Great.
Score: 10 Votes (Like | Disagree)
Avatar
84 months ago
... so it's going to be a new way to show people advertising?

Why would anyone want this?
Score: 10 Votes (Like | Disagree)
Avatar
84 months ago
Pretty soon, thinking will be optional; all life's instructions will be 'spoon fed' to us, whether we like it or not….. :D
Score: 7 Votes (Like | Disagree)
Avatar
84 months ago
So it's something an advertiser can attach to a wall that gives location specific information?

We have those already, they're called posters.
Score: 6 Votes (Like | Disagree)
Avatar
84 months ago

Pretty soon, thinking will be optional; all life's instructions will be 'spoon fed' to us, whether we like it or not….. :D


The central computer does all our thinking then one day . . . it gains consciousness. That day we called "Judgement Day".
Score: 4 Votes (Like | Disagree)

Top Stories

Leaker: 'iPhone 12 mini' and iPhone 12 Storage Capacities Start at 64GB, Pro Models at 128GB

Tuesday September 29, 2020 2:31 am PDT by
Rumors suggest Apple's iPhone 12 launch event will be held on October 13, with the more affordable 5.4 and 6.1-inch devices set to ship out ahead of the more expensive 6.1-inch and 6.7-inch Pro devices, and this morning hit-and-miss leaker Jon Prosser has further committed to that date by providing alleged details on Apple's first shipment of finalized iPhone 12 units. Prosser claims the...

Hands-On With iOS 14.2's New Shazam Music Recognition Toggle in Control Center

Monday September 28, 2020 2:35 pm PDT by
Shortly after launching iOS 14, Apple introduced an upcoming iOS 14.2 update, which is now available to developers and public beta testers ahead of a public release that could come at some point in October. Subscribe to the MacRumors YouTube channel for more videos. The iOS 14.2 update mainly focuses on the Control Center, introducing a new Music Recognition toggle that deepens the Shazam...

iPhone 12 'Pro Max' Model to Sport Unique High-End Features

Wednesday September 30, 2020 2:01 am PDT by
The upcoming "iPhone 12 Pro Max" is anticipated to have a number of unique high-end features not found on any other iPhone, such as its screen size, LiDAR scanner, faster 5G, and potentially a higher display refresh rate. The iPhone 12 Pro Max is also expected to be the largest ever iPhone, with a 6.7-inch display. Previously, the largest iPhones have been 6.5-inches in the iPhone XS Max and ...

DigiTimes: 12.9-inch Mini-LED iPad Pro Arriving Early 2021, Mini-LED MacBook Coming Later

Tuesday September 29, 2020 4:18 am PDT by
Apple will launch a 12.9-inch mini LED-backlit iPad Pro in early 2021 and a mini LED-backlit MacBook in the second-half of next year, according to DigiTimes. The Taiwan-based industry publication claims Epistar will supply the over-10,000 mini LEDs used in each iPad Pro tablet. Meanwhile, Apple is expected to recruit Osram Opto as another supplier of mini LEDs for use in a new "high-end"...

iOS 14.2 Suggests Apple Won't Include EarPods in the Box With iPhone 12

Tuesday September 29, 2020 2:19 pm PDT by
Rumors have suggested that Apple's iPhone 12 models will not include power adapters or EarPods in the box, and a minor code tweak in iOS 14.2 seemingly confirms Apple's plan to sell the new devices without EarPods. In iOS 14 and earlier versions of iOS, there's a mention of reducing exposure to RF energy by using the "supplied headphones," which is the same wording that Apple has used for...

iPhone 12 Production Lines at Foxconn's Zhengzhou Factory in China Running '24 Hours a Day'

Tuesday September 29, 2020 3:38 am PDT by
Apple contract manufacturer Foxconn is running its massive Zhengzhou factory in China 24 hours a day to produce the new iPhone 12, according to Chinese media reports. Apple's main iPhone manufacturer in China is said to be cancelling workers' holidays and introducing mandatory overtime with additional bonuses for longer-serving staff, according to information garnered from employees,...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

iOS 14.2 Beta 2 Adds New Emoji Characters like Ninja, Pinata, Bubble Tea, Polar Bear and More

Tuesday September 29, 2020 11:22 am PDT by
The second beta of iOS 14.2 introduces the new Emoji 13 characters that Apple previewed earlier this year as part of World Emoji Day. New emoji options include ninja, people hugging, black cat, bison, fly, polar bear, blueberries, fondue, bubble tea, and more, with a list below. Faces - Smiling Face with Tear, Disguised Face People - Ninja, Person in Tuxedo, Woman in Tuxedo, Person...

Epic Games Unlikely to Win Injunction in Ongoing Fortnite Battle With Apple, Jury Trial Possible

Monday September 28, 2020 1:14 pm PDT by
The ongoing legal dispute between Apple and Epic Games continued on today, with a preliminary injunction hearing taking place this morning. We're still waiting to hear the judge's official ruling, but it looks like Epic is not going to be granted an injunction to allow Fortnite back into the App Store as the case unfolds. Many of the arguments that lawyers for Apple and Epic Games made were...

Apple Releases Ninth Beta of macOS Big Sur to Developers

Tuesday September 29, 2020 10:07 am PDT by
Apple today seeded the Ninth beta of an upcoming macOS Big Sur update to developers for testing purposes, a week after releasing the eighth beta and more than two months after the new update was unveiled at the Worldwide Developers Conference. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be...