T-Mobile's 'Un-Carrier 4.0' Initiative Offers Up to $350 Per Line to Switch Carriers

T-Mobile today announced its Un-Carrier 4.0 initiative, which will see the company offering to pay up to $350 in early termination fees for individuals and families (up to five lines) who switch from AT&T, Sprint, or Verizon to T-Mobile. Coupled with phone trade-ins, customers can receive up to $650 per line to change carriers.

"We're giving families a 'Get Out of Jail Free Card,' said John Legere, president and chief executive officer of T-Mobile. "Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind."

Beginning tomorrow, customers who hand in eligible AT&T, Verizon, or Sprint devices at a participating T-Mobile location will receive an instant credit of up to $300 based on the value of the phone.

After purchasing a new device from T-Mobile, customers can send the final bill (with early termination fees) from their previous carriers to T-Mobile and the company will send an additional payment of up to $350 per line to pay those fees (actual fee paid is based on the early termination cost) in the form of a prepaid MasterCard.

tmobileetf
Trading in an old phone, purchasing a new T-Mobile phone, porting a phone number, and signing up for a new T-Mobile plan are all required to quality for T-Mobile's new program.

Earlier this month, AT&T also announced plans to offer up to $450 in credits for customers switching from T-Mobile to AT&T. The company pays up to $250 for the trade-in of a current smartphone, plus an additional $200 for transferring wireless service.

T-Mobile counts this as its fourth initiative to disrupt traditional mobile service. The first came in March when the company unveiled its "Un-Carrier" plans that uncoupled device costs from service costs, while the second and third initiatives included the company's Jump upgrade plan and its unlimited texting and 2G data in 100 countries.

T-Mobile and competitor AT&T have been participating ongoing feud in 2013, which began after T-Mobile CEO John Legere called the AT&T network "crap." Most recently, AT&T threw John Legere out of a party hosted by the company at CES 2014.

Top Rated Comments

(View all)
Avatar
88 months ago
bye bye AT&T
Score: 24 Votes (Like | Disagree)
Avatar
88 months ago
why is everyone saying this is good / aggressive. I have an iPhone 5s from ATT and I'm not handing it over to TMobile for 350$. This would be an amazing deal if they just flat out paid your ETF fees for taking the leap and switching. However, they are paying you 350$ for your iPhone that you could sell on eBay for 500$

Give me 350$ no questions asked to switch to you TMobile, and I will
Score: 13 Votes (Like | Disagree)
Avatar
88 months ago
One word: aggressive.
Score: 13 Votes (Like | Disagree)
Avatar
88 months ago

why is everyone saying this is good / aggressive. I have an iPhone 5s from ATT and I'm not handing it over to TMobile for 350$. This would be an amazing deal if they just flat out paid your ETF fees for taking the leap and switching. However, they are paying you 350$ for your iPhone that you could sell on eBay for 500$

Give me 350$ no questions asked to switch to you TMobile, and I will

They call it aggressive because T-Mobile pays $350 plus the value of your phone, up to $300. Almost $650 for switching. I think it's pretty aggressive.
Score: 11 Votes (Like | Disagree)
Avatar
88 months ago
All down for T-Mobile succeeding, but they need to fix the inconsistent HSPA data and upgrade EDGE to at least 3G. Why so much EDGE and GPRS in 2014, T-Mobile?

Once they fix the swiss cheese coverage, they'll be a real threat to AT&T and Verizon.
Score: 11 Votes (Like | Disagree)
Avatar
88 months ago
I honestly can't believe some of the things I'm seeing on this forum. Whether you like or dislike T-Mobile, can you take your face out of your screen for just a second to realize this is only great news for everyone?

Even if T-Mobile doesn't offer great service in your area, it's their Uncarrier tactics that have brought down 2-year phone agreements for ATT and Verizon. Sprint is downright desperate for customers and seemingly matches if not undercuts T-Mobile's prices, and the entire industry is scrambling to not look like greedy Goliath *******s after T-Mobiles moves.

Please, take a moment to realize your position. It's when companies like T-Mobile and Google shake things up that the everybody else lose their Cartel-like status and have to offer better prices for the same or better service. I understand your "but Verizon has much better coverage" argument, but to bash T-Mobile because their offering the best of their services for a fraction of the cost or commitment should be very welcoming news to everyone. You're only trying to find synthetic reasons to support throwing your money away and you should instead be excited to see how the industry has to match or compete with these new incentives.
Score: 9 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of 3rd party widgets at launch, iOS users around the...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

AirPods Studio Rumored to Come With U1 Chip, Ultra-Wideband Said to Be Vital to Future Apple Ecosystem

Sunday September 20, 2020 6:17 am PDT by
Proven leaker known as "L0vetodream" has today shared a range of information about the ultra-wideband U1 chip in Apple's upcoming AirTags item trackers and AirPods Studio headphones. The first of a series of tweets shared today simply stated that AirPods Studio will contain an ultra-wideband U1 chip. It seems likely that the U1 chip would be used in AirPods Studio to track the location of...

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

Top Stories: Apple Event Recap, Apple Watch Series 6, Redesigned iPad Air, and More

Saturday September 19, 2020 6:00 am PDT by
This week's news was obviously dominated by Apple's media event and the launch of iOS 14, but there was a lot to digest, so check out our summary below for the high-level view of the past week. With the exception of the massively redesigned iPad Air, all of the new hardware introduced this week is starting to appear on store shelves and on customers' doorsteps, while all of the new software...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...