Two months ago, Topeka Capital Markets analyst Brian White gained significant attention for his claims that Apple is targeting a late 2013 launch for its long-rumored television set. In his research note, White claimed that Apple has been working on a 60-inch television that will use an "iRing" motion controller as well as iPad-like auxiliary second screens.

In a new research note published today, White stands by his previous claims, continuing to believe that Apple is looking to service subsidies to help bring the upfront cost of the television set down.

We were told that carriers will be an important part of the go-to-market strategy for Apple's TV ambitions and subsidize the $1,500-$2,500 "iTV", offering customers a single bill that will include a wireless plan (i.e., iPhone, iPad), Internet connection services, an "iTV" plan and other services. As we have previously discussed, the 60-inch "iTV" (50-inch and 55-inch may also be available) is anticipated to come with one iPad-sized "mini iTV" with the option to add more "mini iTVs".

Such bundling may, however, be difficult given that customers frequently have different wireless carriers and cable or satellite television providers, although some providers such as Time Warner Cable and Verizon Wireless have teamed up to offer bundles of TV, Internet, home phone, and mobile phone service.

apple_tv_interface_2012
White goes on to describe his vision for how the TV will be controlled:

Motion detection technology will be used on the "mothership iTV" and the "iRing" will allow for improved control accuracy. For example, we believe the "iRing" will provide for more accurate control of channel surfing, content management and settings via motion detection, while also offering a more seamless gaming experience on Game Center. We were told that "iRing" will not be the sole option available to control the "mothership iTV", as iOS devices (i.e., iPhone, iPad) and Siri will provide alternatives for similar or different use cases. Clearly, there will be many different uses for "iTV" and similar to the various devices (i.e., remote, Magic Mouse, Magic Trackpad, wireless keyboard, etc.) that are used to control an iMac, we believe it makes sense for consumers to have different options to control the "iTV".

Finally, White believes that component production for Apple's rumored lower-cost iPhone will ramp up this month, setting the stage for a possible introduction as soon as next month. Most sources have, however, indicated that it will launch somewhat later, with KGI Securities analyst Ming-Chi Kuo indicating that a launch in the August-October timeframe is most likely due to Apple's continued work on color coatings for the device's plastic shell.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

kas23 Avatar
124 months ago
This iRing business sounds like such a bad idea. It needs to die, quickly.

"Honey, want to rent a movie tonight?"

"Yeah, I'll get the ring."

"Guess what? I'm already wearing it!"

"Oh, honey"
Score: 8 Votes (Like | Disagree)
Damian. Avatar
124 months ago
iRing?

What drugs is this guy on?
Score: 3 Votes (Like | Disagree)
Pianoblack3 Avatar
124 months ago
Well, the analyst knows where to stick his thoughts.
Score: 3 Votes (Like | Disagree)
SBlue1 Avatar
124 months ago
Sounds great. Here are the things I would like it to have to consider buying a new Apple TV:

- CEC support. The Apple TV should be able to wake up the television. Its not very convenient to start the current Apple TV with its remote or the iPhone just to see that the TV remote is not on the couch and you have to get up again.

- 3rd party apps. Would open a whole new world of games and big screen content.

- Cheaper TV-Series. They are way to expensive at the moment.

- Direct support for iTunes libraries sitting on an external hard drive without the need to boot your Mac and start iTunes.

Please? :p
Score: 2 Votes (Like | Disagree)
quasinormal Avatar
124 months ago
Anyone else have a sense of dread and embarrassment about this iTV impending colossal failure?!

Nah. It'll be great. I'm really looking forward to putting my finger in Tim's ring.
Score: 2 Votes (Like | Disagree)
69650 Avatar
124 months ago
Subsidised iTV would mean an expensive monthly contract. For what? Can't see the mobile phone or cable companies going for that solution. If they can't build it for a reasonable price then don't bother and stick with the current AppleTV box.
Score: 2 Votes (Like | Disagree)

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
android apple fix rcs

Google Again Criticizes Apple for Not Adopting RCS for Messages App: 'Their Texting is Stuck in the 1990s'

Friday December 2, 2022 10:54 am PST by
Google is continuing on with its attempt to convince Apple to adopt the RCS messaging standard, publishing a new "it's time for RCS" blog post. Promoted heavily by Google, RCS or Rich Communication Services is a messaging standard that is designed to replace the current SMS messaging standard. It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, ...
ios 16 2 beta notifiation center

PSA: Older Notifications No Longer Hidden in Notification Center in iOS 16.2 Beta 4

Friday December 2, 2022 5:23 am PST by
In a small but significant change to the way the Notification Center works in the latest iOS 16.2 beta, older notifications are now shown by default without having to swipe up. In the current release as well as earlier versions of iOS 16, users do not automatically see older notifications in the Notification Center like they did in iOS 15, and instead must manually swipe up from the middle...
lastpass

LastPass Hacked for Second Time This Year

Friday December 2, 2022 4:04 am PST by
Password management app LastPass says it is investigating a security incident after an "unauthorized party" compromised its systems on Wednesday and gained access to some customer information. The information was stored in a third-party cloud service shared by LastPass and parent company GoTo, said LastPass CEO Karim Toubba in a blog post. Toubba said the hackers used information stolen from ...
Apple Card Savings

Apple Card Customer Agreement Updated for 'Upcoming' Savings Account Feature

Friday December 2, 2022 11:43 am PST by
Goldman Sachs this week updated its Apple Card customer agreement to reflect the credit card's upcoming Daily Cash savings account feature, which was expected to launch with iOS 16.1 but appears to have been delayed. "To enable new ways to use Daily Cash like the upcoming Savings account feature, we are updating the Daily Cash Program section of your Apple Card Customer Agreement," reads an...