Craig Federighi Succeeding Bertrand Serlet as Apple's Chief of Mac Software

095149 serlet
Bertrand Serlet (Apple)

Apple today announced that Bertrand Serlet, senior vice president of Mac Software Engineering, will be departing the company in order to "focus less on products and more on science", although his specific destination remains unknown. Serlet joined Steve Jobs at NeXT in 1989, and transitioned to Apple in 1997 when NeXT was acquired and Jobs brought back to lead Apple.

"I've worked with Steve for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science," said Bertrand Serlet, Apple's senior vice president of Software Engineering.

095149 federighi lion
Craig Federighi demoing Mac OS X Snow Leopard (Reuters)

Serlet will be replaced by Craig Federighi, currently Apple's vice president of Mac Software Engineering and who has led Mac OS X engineering for the past two years. Federighi is another former NeXT and Apple employee who spent ten years at Ariba before returning to Apple in 2009. Serlet notes that the transition should be seamless given Federighi's role in leading the current Mac OS X team.

"Craig has done a great job managing the Mac OS team for the past two years, Lion is a great release and the transition should be seamless."

Serlet has occasionally appeared at Apple keynote and media events over the years to introduce Mac OS X-related features, and thus well known to longtime Apple followers. Federighi has made a couple of on-stage appearances since his return to Apple, demoing Mac OS X Snow Leopard at WWDC 2009 and showing off some of the features of Apple's forthcoming Mac OS X Lion at last October's "Back to the Mac" event.

Top Rated Comments

Blakeasd Avatar
135 months ago
To me Serlet has more knowledge than Craig. He actually includes information about under the hood stuff and the nice new UI features. Craig just says "beautiful" "very natural". I will remember Serlet as the father of Leopard -- Apple's best release IMO and Craig with Lion, a release that really has nothing that exiting.
Again just my opinion.
Score: 1 Votes (Like | Disagree)
DeepIn2U Avatar
135 months ago
NooooooooO!!!!

I KNEW something was going on with Apple with regards to Bertrand.

All the amazing benefits both with speed, less HDD space usage on a clean install, OSX in general (Darwin) and even server or core shells we owe to Bertrand Serlet; not this dingle berry kiss-arse.

I worry that OSX will go complete IOS with a larger screen & storage.

Bertrand Serlet ... you will be solely missed and I HOPE you still get to fiddle with Darwin in each open source iteration.

He's exit on this article I vote as a NEGATIVE!
Score: 1 Votes (Like | Disagree)
Lennholm Avatar
135 months ago
I think the real reason he's leaving is that he is frustrated that Apple doesn't care about computers anymore
Score: 1 Votes (Like | Disagree)
apolloa Avatar
135 months ago
Now if this guy is not leaving to retire. Then RIP Apple. Seriously, if Apple thinks I want my computer to resemble an overgrown iPad then they can loose my money and I'll be buying an Alienware.
Microsoft seem to be the only ones that still get computers? Apple has done brilliantly as well but I really do worry that they have an itch to dumb them down to ridiculous levels!!

Then again...... perhaps the man is leaving because he just is not comfortable with the talk from other employee's about where they want to take Apple after Mr Jobs leaves which is no doubt going to be very soon. I have a feeling they want to go in an entirely new direction..

IMO you don't leave a massively successful company after 22 years without a reason unless your retiring.
Score: 1 Votes (Like | Disagree)
Littleodie914 Avatar
135 months ago
Dang, Federighi has large shoes to fill. His Lion demo was so-so. Serlet has been on the Mac OS X team since day one if I remember right, and has always seemed to understand where it needed to go next.

I wonder if the departure has anything to do with Mac OS X transitioning away from a traditional desktop OS towards a more touch-centric, "no-fuss" one. Would be interested in Serlet's opinion on this.
Score: 1 Votes (Like | Disagree)

Top Stories

iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
tesla red orange bg feature

Tesla CEO Elon Musk Takes Shots at Apple During Earnings Call

Monday July 26, 2021 4:53 pm PDT by
During a Tesla earnings call that took place today, Tesla CEO Elon Musk spent time sniping at Apple, reports CNBC. Musk criticized Apple's "walled garden" and made comments on the company's cobalt use. In a discussion about plans to allow Tesla competitors to use the Tesla electric vehicle charger network, Musk said that Tesla does not want to create a walled garden to "bludgeon" Tesla...
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....