AT&T Offers Details on iPad 3G Activations and Usage
As part of its quarterly earnings conference call yesterday, AT&T offered some insight into the iPad's performance on the its network, with Silicon Alley Insider providing a summary of the data.
- AT&T reported that it activated service on 400,000-500,000 iPad "Wi-Fi + 3G" devices during the quarter, which actually consists of only the last two months of the quarter as the 3G-capable models did not begin shipping until the very end of April. While Apple reported overall iPad sales of 3.27 million for the quarter, that number is spread over a number of countries, with international sales beginning in late May. AT&T's numbers also do not account for users who purchased 3G-capable models but have not yet activated the service for one reason or another. Apple has declined to share the balance between Wi-Fi and 3G-capable device sales.
- AT&T notes that it has been surprised by corporate uptake of the iPad, unlike the iPhone which saw significant reluctance on the part of business during its early phases. During its own conference call, Apple noted that the iPad has already been deployed or is being piloted at 50% of the Fortune 100 companies.
- 75-80% of iPad data customers are on the more expensive 2 GB plan priced at $25 per month as opposed to the 250 MB plan at $14.99 per month. AT&T had initially launched an unlimited data plan priced at $29.99 per month, and users who joined that plan while it was in effect can remain on it for the foreseeable future provided they do not allow their service to lapse. iPad 3G data plan users are also in general using more data than iPhone users, but less than laptop-card users.
Popular Stories
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
