Apple has published a new ad to appeal to customers who prioritize privacy when browsing, suggesting that Safari is the one you should use if you want to "Keep data trackers off your back."
In a new Privacy on iPhone segment titled "Safari helps block data trackers," the ad shows users of rival phones in everyday situations having to live with data trackers as they browse. The trackers are depicted as people in chrome-colored suits (get it?) who generally follow them around wherever they go to look at their screen – and in some cases literally sit on their shoulders to get a better view.
Apple on its website calls privacy a "fundamental human right," and highlights several features that Chrome doesn't come with out of the box. Safari blocks third-party cookies by default, uses machine learning to combat tracking, removes tracking parameters from URLs in Private Browsing, hides your IP address from known trackers, prevents web extensions from accessing your browsing activity by default, and blocks known trackers in Private Browsing.
Apple's upcoming iPhone 18 Pro Max will be the same thickness as its predecessor, measuring in at 8.75mm. The latest information comes from Weibo-based leaker Ice Universe.
The leaker suggested that the lack of evolution in Apple's Pro lineup this year is because most of the company's development focus has been on the "iPhone Ultra," its rumored foldable model.
The latest claim comes as somewhat of a surprise, given that the same leaker in March said the device would be slightly thicker than the iPhone 17 Pro Max. That chimed with a report last year alleging hardware changes in the iPhone 18 Pro Max will make it the heaviest iPhone yet.
Last November, fellow Weibo-based leaker Instant Digital said the iPhone 18 Pro Max will be slightly heavier than its predecessor, tipping its weight over 240 grams and making it the heaviest iPhone since the iPhone 14 Pro Max.
Of course, if the new model does turn out to have the same thickness, this doesn't necessarily mean its weight won't change either. The device's heaviness could still be impacted by internal hardware changes.
Digital Chat Station – another Weibo-based leaker – has claimed the iPhone 18 Pro Max will feature a bigger battery, with a capacity in the range of 5,100 to 5,200 mAh (up from 5,088 mAh in the eSim version of the iPhone 17 Pro Max).
If so, Apple may have reconfigured the internal design or miniaturized aspects of it in order to accommodate the larger battery without altering the device's thickness. Apple isn't expected to change the screen size of the iPhone 18 Pro Max, and it will feature the same 6.9-inch display as the current model.
The iPhone 18 Pro and iPhone 18 Pro Max may feature a possibly smaller Dynamic Island, along with a next-generation C2 modem, a simplified Camera Control, and an upgraded main camera with a variable aperture. The devices are expected to be unveiled around mid-September alongside the foldable iPhone.
Apple will rely on Google's fleet of Nvidia chips to power its overhauled version of Siri when it launches in September, according to a new report from The Information.
Last week, the outlet reported that Apple plans to highlight the on-device AI capabilities of its devices at WWDC next week, but queries that require cloud-based processing will still fall back on one of Google's large Gemini models, as per an agreement between the two companies.
Today's report adds some specificity to the planned cloud setup by revealing that Apple will tap into Google's fleet of Nvidia Blackwell B200 data center chips, where user data will be encrypted using Nvidia's hardware-based confidential compute feature. Introduced in 2024 as the successor to Hopper, Blackwell chips are designed primarily for large language models, and can dramatically speed up AI training and inference compared to the previous generation.
The report notes that the arrangement diverges from Apple's usual strategy of "attempting to control all the critical ingredients to its products." It also adds that it's unclear how Apple's previously launched server system, called Private Cloud Compute, will fit into the upcoming Siri launch.
Private Cloud Compute runs on Apple's Mac-series chips and was announced two years ago as a way to offer cloud-based computing in a more private and secure fashion. Apple reportedly tried to get a modified version of Gemini working on its in-house server system, but found that it ran too slowly. The publication's previous report said Apple will likely retain the Private Cloud Compute branding despite the change.
Apple Intelligence was unveiled at WWDC 2024, but its rollout has been overshadowed by a lukewarm reception to its initial features and ongoing delays to the more personalized version of Siri. WWDC 2026 begins on June 8, when Apple is expected to reset the narrative by revisiting those delayed features and introducing new AI capabilities.
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades.
Camera
Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside the existing Photo, Video, Portrait, and Panorama modes. When in Siri mode, the existing Camera app shutter button will feature the Apple Intelligence logo, letting users know the Siri features are available.
Siri mode is a renaming of Visual Intelligence, and it will make the feature more visible. Accessing Visual Intelligence in iOS 26 requires users to hold down the Camera Control button or assign the feature to the Action button, and many people may not even know it exists.
Visual Intelligence can identify objects, plants, animals, art, books, and more, searching for whatever the user snaps on Google Image Search. In iOS 27, Siri will be able to answer questions about what a user is looking at, providing information from the web.
Nutrition - Users can scan nutrition labels on food packaging for calorie and macronutrient tracking using the Health app.
Contacts - Visual Intelligence will let users scan phone numbers and addresses on business cards and other print media, adding the information to the Contacts app.
Apple plans to make the Camera app more customizable in iOS 27. iPhone users will be able to replace the top row of camera shortcuts with options of their choosing, selecting features like flash, exposure, timer, depth of field, photo styles, and resolution.
Camera controls, now labeled as widgets, can be placed at the top of the Camera interface in any order. Users can select widgets from a transparent widget tray that comes up from the bottom of the app and organizes widgets into categories like basic, manual, and settings.
The Camera app will have the same default layout that's available now with quick tap buttons for flash, Live Photos, and Night Mode, but the customizable widget interface will be added as an advanced layout that will appeal to professional users.
iPhone users can currently tap on an icon at the top right of the Camera app to access all of the Camera controls, but Apple is moving that view to the right of the shutter button in iOS 27.
The Camera app is also going to get new grid and level options that will join the existing features.
Extend - Extend generates additional image content beyond the original frame of the photo, filling in scenery when changing the crop of an image. This tool will support expanding the edges of an image with zoom gestures.
Reframe - When used with spatial photos, Reframe will let users change the perspective of an image after it's captured.
Apple is also testing an AI photo editing feature that lets users request edits using natural language. Users would be able to tweak color, lighting, cropping, and other image parameters without having to use manual tools. The voice-based photo editing feature may not arrive in the first version of iOS 27.
Shortcuts
The iOS 27 Shortcuts app will support using natural language to create a shortcut with AI. Users will be able to tell Siri what they want to accomplish with a multi-step shortcut, and Siri will generate it.
The Shortcuts app will open with a prompt that says "What do you want your shortcut to do?" with a text field to enter a description. Shortcuts that are created using AI are then automatically installed and immediately available for use.
Wallet
The Wallet app is getting a "Create a Pass" option so users can generate digital passes from scans of physical items like movie tickets, concert passes, and gym membership cards.
Users can tap on the "+" button in the Wallet app and then scan a QR code on a pass or ticket if one is available. If there is no QR code available, there will be an option to create a custom pass.
There are three pass types in Create a Pass, each with a different color. Apple is using purple for events, blue for memberships, and orange for other types of passes. Users can customize images, colors, style, and text on the digital passes.
Apple is also adding an AI bill-splitting feature that will work with Apple Cash. iPhone users will be able to take a photo of a receipt and generate Apple Cash payment requests for different people.
Image Playground and Genmoji
Apple is updating the Image Playground app. The interface for generating a new image has fewer controls and a "describe a change" option for editing images that are created. Previously created images are displayed in a grid with more rounded edges, and instead of a New Image button, there's a "+" button.
Apple has also been testing new models that produce more lifelike images, so we could see new image generation capabilities in iOS 27 with better image quality.
Genmoji is also getting an update so it will use fewer resources, causing less battery drain and fewer heat problems. Genmoji will be better quality with a new Genmoji model, and a Suggested Genmoji feature will bring up custom emoji ideas based on your media and text history.
Writing Tools
Apple is testing an expanded version of Writing Tools that will do more rewriting and text generation than the current version. There is a "Write with Siri" toggle at the top of the keyboard, along with a "Help Me Write" option that comes up when Siri is activated while a text field is open.
Apple is going to add a dedicated AI grammar checker that will work alongside the current spell check. When writing in Messages, Mail, and other apps there will be a translucent menu that slides up from the bottom of the iPhone's screen, and it will show suggested revisions next to the original written text.
Users can go through the suggestions and accept or reject them one by one, approve all of the changes at once, or ignore the changes.
Other Features
Wallpaper - There will be an option to generate custom wallpapers with the Image Playground app, with the feature built into the interface for selecting a new wallpaper.
Safari - Safari will get an updated start page with four tabs for switching between favorites, bookmarks, Reading List, and history.
Calendar - Rumors suggest the Calendar app will incorporate new AI features. Siri will also be able to draw on information in the app.
Health - With a new calorie scanning feature coming to the Camera app, calorie tracking will be more prominent in the Health app. Apple was also planning a Health+ subscription service, and while that's been scaled back, there could be other AI health app changes.
Weather - The Weather app will have a new Conditions panel for switching between temperature, rain, and wind from the main interface, without the need to tap into a weather module.
AirPods settings - The AirPods interface in the Settings app will be simplified, with options featuring better organization. Major features like hearing health will be easier to find.
AirPlay Alternatives - Apple is adding a feature that will let users beam content to AirPlay alternatives like Google Cast. It could be limited to iPhone users in the EU because it is being implemented as a Digital Markets Act requirement.
System-Wide Design Changes
There are system-wide design changes coming in iOS 27. The separate tab bar in apps like Apple Music, Podcasts, News, and Apple TV will be adjusted to combine search with the other navigation options. Apple separated search in many apps when introducing Liquid Glass, but it's reverting to the original look.
When using the on-screen keyboard, there's a new animation that shows the keys sliding up from the bottom of the iPhone interface, and Apple is adding redo and undo controls for easier customization of the Home Screen's icon and widget layouts.
Apple doesn't plan to make major changes to the Liquid Glass aesthetic in iOS 27, but the company is mulling a system-wide setting that would precisely adjust the look of the interface. In iOS 26.2, Apple added a slider that lets users adjust the opacity of Liquid Glass for the Lock Screen's clock, and that setting could be expanded to the entire operating system.
Foldable iPhone Interface
The first foldable iPhone will be introduced in September. Rumors suggest that it will feature a 5.5-inch display when folded, and a 7.8-inch display when it's opened up like a book.
An iPhone with a larger display will require major updates to iOS, and iOS 27 will focus on building new interfaces and experiences made for a larger smartphone display.
The iPhone Fold will operate like a cross between an iPhone and an iPad, but it will run iOS, not iPadOS, and it won't support iPad apps, according to Bloomberg. When unfolded, the iPhone will have an iPad-like layout that supports multitasking with two apps side-by-side. Many of Apple's iPhone apps will have sidebars on the left of the display, with Apple providing developers with tools to easily adapt their apps to the new layout.
Apple is using a wider design for the iPhone Fold than most foldable smartphone makers have used, and it is rumored to have an iPad-like 4:3 aspect ratio. When the iPhone is closed, it will have a standard iPhone layout that looks like the version of iOS we have now.
Satellite Features
Apple is working on several new satellite features for the iPhone, and it's possible some features could be introduced as soon as 2027.
Apple Maps via satellite
Photos in Messages via satellite
Satellite API framework for third-party apps
Satellite over 5G
Satellite connectivity without the need for a view of the sky
Performance and Stability
Bloomberghas described iOS 27 as a "Snow Leopard" update, suggesting that Apple will focus on improving underlying performance and quality.
Apple is prioritizing cleaning up the iOS code and removing anything that's outdated, which could mean upgrading apps to improve performance and rewriting some existing features to be more efficient. The code updates could provide a more responsive, faster version of iOS.
Apple is also aiming for efficiency improvements that could translate into tangible battery life gains.
Launch Date
Apple will preview the new iOS features at its WWDC 2026 keynote event on June 8. Developers will get access the same day, and a public beta will likely be available in July. iOS 27 will launch in September alongside new iPhones.
We've heard plenty of rumors about iOS 27 and it sounds like most of the new features will focus on Siri and AI, but we want to hear from readers. Are you looking forward to any of the new capabilities? Read our iOS 27 roundup to see what's in store.
What's at the top of your wishlist? Do you want updates to the Liquid Glass design? Multitasking options? More emoji?
MacRumors readers have been discussing some of their iOS 27 wants in a dedicated iOS 27 wishlist forum thread that's worth checking out. Some top picks:
Support for using any third-party AI assistant (which is rumored)
A dock with more than four icons
An option for using two apps at once
Dynamic wallpapers
Imports from the Files app to the Music and TV apps
Themes from prior versions of iOS
Multiple user accounts and/or guest mode (for iPadOS 27)
Clipboard history
An RSS app
A tool for PC file transfers
Let us know what you're hoping to see from Apple.
The WWDC 2026 keynote event will take place on Monday, June 8 at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time.
Bluetti's Elite 10 Mini Power Station is larger than your average iPhone or iPad power bank, but it's still small enough to be portable. It's ideal for camping, day trips, barbecues, or to have on hand in case of a power outage. It's also a design that works well on a desktop thanks to the included ports.
The Elite 10 has a 128Wh capacity, which is enough to charge a MacBook Neo almost three times, a MacBook Pro 1.5 times, or a MacBook Air twice. It can charge an iPhone or an iPad multiple times, and it supports charging multiple devices at one time too. It can power devices that draw as much as 200W and it has 300W surge capacity with 400W lifting power, so it's more than adequate for Apple products. You can plug in anything that is under 200W, so it's not going to work for things like blow dryers or heaters, but it can power all kinds of small electronics.
There's a single AC outlet on the right side of the charger, plus two USB-A ports, two USB-C ports, and a 12V DC port at the front. One of the USB-C ports offers up to 100W charging, so you can charge a Mac, iPad, or iPhone directly with that port without the need for a power adapter. The other USB-C port is 15W, as are the two USB-A ports. As with other Bluetti chargers, you need to press the AC or DC buttons to turn on power to the ports, a feature that prevents unnecessary power draw in standby mode.
Bluetti sells the Elite 10 in a standard gray shade or a light green that's a fun match with the bright colors of the MacBook Neo. It's made from plastic, but it's weighty and feels durable. The Elite 10 is 7.9 inches long, 5.8 inches wide, and 4.3 inches tall, so it's not something you're going to want to carry around in a backpack as a daily charger, but it is small enough to keep in the car for emergencies, and at four pounds, it's not too heavy to bring on a trip to the park or the beach.
There's a carrying handle at the top of the Elite 10, and it has built-in fans to keep it cool. The fans are barely noticeable unless you're drawing power at full capacity, and even then, they're quiet. An LED display lets you know the Elite 10's capacity, how much power is being sent to a device, and how much longer the battery will last. Alternatively, you can use the Bluetti app to see that information.
There is a built-in LED light strip at the back that offers cold light, warm light, and a flashing emergency light that can stay on for up to 50 hours. The light is bright enough to light up a tent or a small space. I'm a fan of the LED strip in the Elite 10 because it's a feature that not too many power stations offer.
I've been testing the Elite 10 since December 2025, and I have no complaints. It's worked as intended, and it's a charger that I like to keep on my desktop. I've also brought it outside to charge up smart bird feeders, and it's come on day trips. I did most of my testing of the Elite 10 back in December, but I wanted to see how it would work as a power station that's just tucked away until it's needed in an emergency.
I charged it to full in January, made sure it was off, then stuck it in my closet and left it alone. I was curious about whether it could hold a charge across multiple months, and it does. When I pulled it out of the closet on May 15, it was still at 100 percent charge. It's not ideal to leave a battery at a 100 percent charge for long periods, but if you charge it up and forget about it until a power outage, it's still good to go. Draining it to about 90 percent and then checking in on it every six months or so should be enough if you just want an in-case-of-emergency device that you don't have to think about often. Bluetti says that the LiFePO4 battery inside will last for over 3,000 cycles while remaining above 80 percent total capacity.
UPS mode is supported for uninterrupted power during an outage. You can plug the Elite 10 into a power source and then plug in a computer or router. If the power goes out, it takes 10ms for the Elite 10 to provide power to your computer or router, so your device won't shut off. When you're using it for that purpose, it supports 350W max bypass charging, so it will work for some PC setups. I tested with my router and with a light, and it did swap over as quickly as advertised.
The Elite 10 can be charged with a standard outlet (and a charging cable is included), a car (adapter sold separately), or up to a 100W solar panel. It supports simultaneous AC + solar charging too at up to 150W. With AC power, it can charge at 150W, reaching 100 percent in just over an hour.
Bluetti says that the Elite 10 is in the airline-approved range for carry-on batteries, but I'm not sure I'd try to bring it on a plane. The last few times I've flown in the U.S., flight attendants have been wary of portable batteries and there's now a rule that they must be visible and in reach at all times.
Bottom Line
If you're looking for a portable charger that's still big enough to power multiple iPhones, a couple of iPads, or a MacBook and an iPhone, the Elite 10 is a good option. It's light enough and small enough to bring on short trips, and it's also ideal for keeping in the car or on hand for power outages.
Note: Bluetti provided MacRumors with an Elite 10 Mini Power Station for the purpose of this review. No other compensation was received. MacRumors is an affiliate partner with Bluetti and may earn commissions on purchases made through links in this article.
Apple today said App Store rules in Texas are changing due to the enforcement of SB 2420, a law that adds age assurance requirements for app marketplaces and developers.
Apple users located in Texas will soon be required to confirm whether they are 18 years or older when creating an Apple Account. Apple Accounts for users under 18 must be part of a Family Sharing group, and parents need to provide consent for all App Store downloads, app purchases, and in-app transactions.
Developers need to adopt the Declared Age Range API to provide the required age categories for new account users in Texas, and they are responsible for implementing the correct age restrictions. Developers must get parental consent for a minor to download an app, and are required to re-obtain consent if there is a "significant change" to an app. It is up to developers to determine when a significant change has been made to an app.
Parents in Texas are able to revoke consent for any app they previously approved for their child, a system that developers also need to support. Apple has several APIs for developers who need to implement these features, including the Declared Age Range API and the Significant Change API. Developers could face civil penalties of up to $10,000 per violation.
Apple first outlined the changes it was making to support SB 2420 in October 2025, because it was supposed to go into effect on January 1, 2026. In December, a Texas federal judge blocked the age verification law and said it was "more likely than not unconstitutional" and a violation of the First Amendment due to the burden of age verification.
The U.S. Court of Appeals for the Fifth Circuit temporarily stayed the injunction that was blocking the law from being enforced, so SB 2420 will go into effect on June 4, 2026. Legal proceedings are still ongoing, and the Fifth Circuit has not decided on whether it will issue a permanent stay of the injunction during the appeals process. The courts still need to determine the constitutionality of SB 2420 and whether the state has the authority to impose age verification requirements on app marketplaces.
When SB 2420 is live, Apple will need to confirm user age when a person creates an Apple Account, an action that the company has not wanted to take. Apple is required to use "commercially reasonable methods to identify an individual's age" during account creation. Existing accounts are not affected. Google's Play Store is also subject to the law.
Apple fought against age assurance requirements in Texas and other states because of the data collection required to determine user age. Apple says SB 2420 forces users to share personally identifiable data to download any apps, even a simple app for checking weather or sports scores. Apple introduced the Declared Age Range API to minimize data collection where possible.
Apple CEO Tim Cook attempted to persuade Texas Governor Greg Abbott to veto the legislation, but Abbott went ahead and signed it into law.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
In April, Apple said it made the "difficult decision" to close the stores due to "declining conditions" at the shopping malls in which they are located.
Notably, the staff at the Towson Town Center location became Apple's first retail employees in the U.S. to unionize in 2022. They belong to the International Association of Machinists and Aerospace Workers' Coalition of Organized Retail Employees (IAM CORE), and they signed a collective bargaining agreement with Apple in 2024.
The union is upset that Apple is allowing non-unionized employees at the Trumbull and North County stores to transfer to nearby locations, but not extending this offer to unionized employees at the Towson location. For its part, Apple said it is simply honoring the terms of the collective bargaining agreement that the employees agreed to.
According to Apple, the contract states that in the event of a store closure, Apple would transfer or rehire employees if the company opened a new store within 50 miles of the current location at Towson Town Center. In any other circumstance, the union negotiated for employees to receive severance, which is being provided.
Apple said it has no current plans to open a new store in the area, but if it were to do so within 18 months after the collective bargaining agreement was ratified, the affected employees would have the right of first refusal.
Nevertheless, IAM has accused Apple of potential union busting and said that the agreement "requires equal treatment."
"Apple workers in Towson voted to join the IAM, fought for and won a contract, and are now being punished for it," said IAM President Brian Bryant. "Apple signed a collective bargaining agreement that requires equal treatment. It is time for Apple to honor that agreement and do right by these workers before June 20."
Towson Town Center is genuinely in a state of decline and has lost many other major retailers in recent years, so it is very likely that Apple is exiting the shopping mall at least partly due to the worsening conditions. Nevertheless, the situation could benefit Apple by warning employees at other stores that joining a union does not always work out. However, we may never know Apple's true and full intentions behind its decision.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Incoming Apple CEO John Ternus signed off on a major revision of Apple's Vision Pro and smart glasses plans, consolidating Apple's work in the category.
According to Apple analyst Ming-Chi Kuo, Ternus nixed plans for a second Vision Pro and a lighter Vision Air. Kuo says there are only two smart glasses products in development, including the AI smart glasses that Apple is creating to rival the Meta Ray-Bans and a display-equipped set of AR smart glasses.
"I think removing the Vision Pro line was the right call, as Apple shifts resources toward smart glasses with greater mass-market potential," writes Kuo. Kuo says that the Vision products roadmap that he shared in June 2025 is no longer a useful reference because of the major changes that Apple has made to its plans over the last year. Kuo's product timeline originally featured seven products, but now it features just two that are still relevant.
Kuo believes the AI smart glasses will ship in 2027, while the display-equipped augmented reality glasses with "optical waveguides" won't come out until 2029 at the earliest. Optical waveguides pair a micro-display with waveguides that guide the image to the user's eyes. Lenses remain transparent, so the virtual content looks like it's overlaid on the real world view.
Bloomberg's Mark Gurmanweighed in on Kuo's report and said the Vision Air was discontinued in October 2025, the display glasses meant to pair with a Mac were sunset in January 2025, and AI smart glasses will launch at the end of 2027.
While Kuo does not believe Apple is working on any version of a Vision Pro, Gurman claims Apple has a Vision Pro 2 "in testing" but the category is "on ice." Earlier this week, Gurman also said Apple is working on a cheaper, lighter Vision Pro, but the device is unlikely to launch before late 2028 or 2029.
John Ternus is set to take over as Apple's CEO on September 1, 2026. Current Apple CEO Tim Cook will remain on as Executive Chairman.
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week.
The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show.
"If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. "Good thing the Beats Pill gets up to 24 hours of listening time, more than enough for every recoupling, challenge, and twist the summer has to offer."
Apple released the current Beats Pill in 2024. Priced at $149.99 in the U.S, the speaker comes in Matte Black, Statement Red, and Champagne Gold.
Amazon is offering same-day delivery on Apple's MacBook Neo in select locations alongside its ongoing $9 discount on the notebook. You can get all four colors of the 256GB delivered same-day in many locations, plus a few colors of the 512GB model.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
If your location doesn't have a same-day delivery option, Amazon is still providing a delivery estimate between June 4 and June 8 on every MacBook Neo computer. This beats Apple's current delivery estimates by up to a week.
Apple's MacBook Neo has recently been struck by delayed delivery estimates on Apple.com, due to the notebook's booming popularity. Amazon's quicker delivery estimates are bolstered by the small $9 discounts on each model of the notebook, and Amazon is still the only retailer hosting these deals.
Following its launch in March, the MacBook Neo has become a big hit for Apple, with the company struggling to keep the computer in stock online and in Apple stores. As of writing, Apple.com quotes a 1-2 week delivery estimate on every model of the Neo in the U.S. and many other countries.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
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On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production.
Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10 million units in 2026 at some point after the laptop launched in March.
Apple was very optimistic about the MacBook Neo before announcing it, but the company still "undercalled" the level of enthusiasm that the laptop would generate, according to Cook. He said that MacBook Neo demand exceeded Apple's expectations and helped to drive a record number of first-time Mac buyers last quarter.
"Apple's MacBook Neo is a capable machine, and its arrival confirms that there's real appetite for premium quality at accessible prices," admitted Dell.
With a starting price of $599 in the U.S., or $499 for college students, the MacBook Neo is Apple's most affordable MacBook ever. Powered by the iPhone's A18 Pro chip, the laptop is available in colorful finishes like Citrus and Blush.
macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the update should be widely released in September.
Intel-based Macs that can run macOS Tahoe but will not be compatible with macOS 27:
13-inch MacBook Pro (2020, Four Thunderbolt 3 Ports)
16-inch MacBook Pro (2019)
27-inch iMac (2020)
Mac Pro (2019)
Apple said Intel-based Macs will continue to receive security updates for three years.
macOS 27's exact compatibility with Apple silicon Macs remains to be seen, but presumably the update will support all Macs with an M1 chip or newer.
macOS 27 will still be able to run Intel apps, as it will be the final major macOS release to include Apple's full Rosetta translation layer.
"Rosetta was designed to make the transition to Apple silicon easier, and we plan to make it available for the next two major macOS releases – through macOS 27 – as a general-purpose tool for Intel apps to help developers complete the migration of their apps," said Apple. "Beyond this timeframe, we will keep a subset of Rosetta functionality aimed at supporting older unmaintained gaming titles, that rely on Intel-based frameworks."
LG is hosting a big savings event on its website this week, with deals on monitors, TVs, home appliances, and more. LG's discounts have been automatically applied and do not require any discount codes or special memberships.
Note: MacRumors is an affiliate partner with LG. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Highlights of the event include up to $500 off select LG monitors and up to $1,500 off LG's best TV sets. If you're planning to buy multiple monitors, LG is offering an extra 5 percent off your order with select models.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
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Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Apple TV today released a trailer for "Lucky," an upcoming crime series starring and executive produced by award-winning actress Anya Taylor-Joy.
The show revolves around a heist gone wrong.
"When a multimillion-dollar heist goes sideways, con artist Lucky (Taylor-Joy) is forced to go on the run," said Apple. "Pursued by both the FBI and a ruthless crime boss, Lucky must fight for her life — and a way out."
The limited series is based on Marissa Stapley's bestselling novel of the same name.
The first two episodes will be released on Wednesday, July 15, and one new episode will follow every Wednesday through August 19.
Apple's streaming service is available on the web and in the Apple TV app across many platforms. U.S. pricing is set at $12.99 per month or $129 per year.
The global memory shortage that has already squeezed Mac mini and Mac Studio supply is now set to weigh heavily on the broader PC market, with IDC forecasting an 11.3% decline in global shipments for 2026.
According to IDC's Worldwide Quarterly Personal Computing Device Tracker, conditions are expected to worsen progressively through the fourth quarter, when shipments are forecast to fall 20% year-over-year, with no meaningful relief expected before the end of 2027. Average selling prices are rising and PC manufacturers are struggling to maintain full product portfolios.
The first quarter of 2026 offered a deceptively encouraging signal, with shipments growing 3% versus the same period last year, but that strength was largely artificial; both consumer and commercial buyers pulled purchases forward ahead of anticipated price increases and availability constraints. Some of that first quarter momentum is carrying into the second quarter, but the remaining quarters are expected to deteriorate. IDC forecasts average selling price growth of 17% in 2026, and even as memory capacity expands over the next two years, pricing is unlikely to return to 2025 levels. TrendForce previously warned that surging memory and CPU costs could push mainstream laptop prices up by nearly 40% this year.
Against that backdrop, Apple's MacBook Neo has driven stronger-than-expected notebook demand and prompted IDC to revise its notebook forecast upward. Launched in March at $599, the MacBook Neo pairs the A18 Pro chip with 8GB of memory and targets the sub-$700 notebook segment. This market accounts for approximately 75 million units annually, nearly 40% of total notebook volume, which is a tier historically dominated by Windows and ChromeOS devices.
The MacBook Neo's competitive ripple effects cut both ways. IDC said the device is "putting real pressure on the entire PC ecosystem," and expects rivals to respond with new silicon, a more efficient OS from Microsoft, and aggressive promotional pricing. The competitive pressure from the MacBook Neo is providing a partial offset to broader price increases, keeping some low-cost notebook options alive, though the overall average selling price trajectory remains firmly upward.
While rising memory costs are pushing many PC vendors toward higher-priced systems or forcing specification cuts to defend lower price points, Apple has moved in the opposite direction. The memory shortage has had a more direct impact on Apple's higher-end Mac models, with Mac mini and Mac Studio models seeing configuration cuts and significant shipping delays as the company struggles to secure supply.
Apple today announced it will open Europe's first Apple Developer Center in Berlin later this year.
The facility joins existing Developer Centers in Bengaluru, Cupertino, Shanghai, and Singapore. Apple said the Berlin center, located in Mitte district, will offer developers throughout Europe in-person sessions, workshops, and one-on-one appointments in multiple languages, with consultation areas and dedicated labs staffed by Apple experts. Apple's vice president of Worldwide Developer Relations, Susan Prescott, said:
Europe is home to an extraordinary community of developers who are building apps that create connections, encourage creativity, and drive innovation. We have always believed that when developers have the right tools and resources to do their best work, incredible things follow. That belief is what this center is built on, and we look forward to seeing what the community continues to build.
The center will host a regular cadence of events covering iOS, iPadOS, macOS, tvOS, visionOS, and watchOS development, aimed at teams of all sizes and at every stage of app development. Apple said the programming is intended to help developers improve the design, quality, and performance of their apps.
Apple noted that storefronts across Europe saw more than 150 million average weekly users in 2025, and that eligible developers can access the App Store Small Business Program, which offers a reduced 15% commission rate for small and individual developers.
The announcement builds on Apple's existing developer investments in Europe, which include the Swift Student Challenge, 19 Apple Developer Academies worldwide, and Apple Foundation Programs in Italy and France. The company pointed out that developers also have access to more than 250,000 APIs across frameworks including HealthKit, Metal, Core ML, MapKit, and SwiftUI.
Apple Towson Town Center
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