Apple CEO John Ternus Teases iPhone 18 Pro Launch Day - MacRumors
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Apple CEO John Ternus Teases iPhone 18 Pro Launch Day

Apple Fifth Avenue iPhone 18 ProApple Fifth Avenue in New York is ready for iPhone 18 Pro launch day.

The store's iconic glass cube entrance has received a colorful makeover that matches the iPhone 18 Pro's new Burgundy and Glacier finishes. "So excited for tomorrow," said Apple CEO John Ternus, who will likely be at the store for the launch tomorrow.

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Top Rated Comments

6 weeks ago

Feels like John is going to be a much more out front leader. Should be interesting to see.
I don't know about that. Cook certainly had his public appearances for launches. I wonder, though, how it feels to him to go from being tightly focused on juggling hardware execution plans to the guy out front leading a marketing event. It required a bit of head adjustment when I went from a CTO to CEO role in a small company. I can't imagine the what that change is like at a company like Apple. It must be a head-spinning experience for him.
Score: 9 Votes (Like | Disagree)
6 weeks ago
I'll say this much for Ternus: when he pulled the Duo out during that Emmy interview is was pure frikkin Tony Stark.
Score: 8 Votes (Like | Disagree)
Justin Cymbal Avatar
6 weeks ago
I wanna go to the fifth Avenue launch someday!

I watched the videos every year on CNBC and it looks like so much fun! The line is insane though
Score: 7 Votes (Like | Disagree)
transpo1 Avatar
6 weeks ago

I don't know about that. Cook certainly had his public appearances for launches. I wonder, though, how it feels to him to go from being tightly focused on juggling hardware execution plans to the guy out front leading a marketing event. It required a bit of head adjustment when I went from a CTO to CEO role in a small company. I can't imagine the what that change is like at a company like Apple. It must be a head-spinning experience for him.
Yeah, Tim Cook always made appearances at launches all over the world.
Score: 5 Votes (Like | Disagree)
6 weeks ago
Feels like John is going to be a much more out front leader. Should be interesting to see.
Score: 4 Votes (Like | Disagree)
6 weeks ago
Makes me want a snowcone.
Score: 4 Votes (Like | Disagree)
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