Instagram Just Became Snapchat With 'Stories' That Disappear After 24 Hours

Instagram today announced the launch of a new feature called "Instagram Stories," which lets its users post customized images and videos onto their profile, abiding by the ephemeral rule of rival service Snapchat: every post disappears completely within 24 hours. The company said that this lets users not have to "worry about overposting" and clogging up their profile in the process.

Stories will appear in a bar at the top of each user's normal Instagram feed, updating with new posts of all the same friends, family members, and popular accounts they follow. Each time someone posts a new picture or video within their Story, a colorful ring circles their profile picture. Jumping into Stories is as easy as tapping on one of those profile photos, and swiping to move back and forward through each user slideshow.

instagram stories

Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

Comments are allowed on Stories, but are only able to be sent through Instagram's direct message feature, because "unlike regular posts, there are no likes or public comments." Keeping in the vein of Snapchat, you can swipe up on your own story to see every Instagram member who has viewed the post so far. To add a bit of flair to a profile, users can also post specific Stories to their page if they decide they want to keep the photo or video longer than 24 hours.

Some users are reporting that the Instagram Stories update has already been added to their device via an update that describes only "Bug fixes and performance improvements," but the company itself mentioned that the update should begin rolling out to iOS and Android devices "over the next few weeks." You can download the Instagram app for free on the App Store. [Direct Link]

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
iPhone Satellite Feature

Apple Developing These 5 New Satellite Features for iPhone

Sunday November 9, 2025 6:07 am PST by
Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports. In this week's "Power On" newsletter, Gurman revealed that the new features in development include: Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity. Photos in Messages via satellite: Support for sending photos in the Messages...

Top Rated Comments

keysofanxiety Avatar
121 months ago
Meh, no thanks. I already use Snapchat to post silly/funny images or videos to my story. I'd prefer to keep Instagram with images that I shoot, then edit using the various apps on my iPhone before posting to IG. One app to post to my "story" is more than enough for me.
But can you make your cat shoot freaking laser beams out of its eyes?

Score: 14 Votes (Like | Disagree)
mrgraff Avatar
121 months ago
I miss the "good old days" when an app did one thing and did it well. If you wanted to do something else, then you downloaded a different app. Nowadays, everything has to be a features smorgasbord in order to steal users and revenue from each other.
Score: 10 Votes (Like | Disagree)
zorinlynx Avatar
121 months ago
I don't get this new obsession with stuff that vanishes forever.

Do we not want to save cool things to look back on them later anymore? Nostalgia is a wonderful feeling; I love finding stuff I posted online 15 years ago. If I'd been using Snapchat like services back then, there would be nothing!
Score: 8 Votes (Like | Disagree)
captain cadet Avatar
121 months ago
Did Instagram just become Samsung?
Score: 8 Votes (Like | Disagree)
Chatter Avatar
121 months ago
Next up: swipe left or right if you like the story.
If you like it, a dating profile pops up for quick contact.
Score: 7 Votes (Like | Disagree)
sbrhwkp3 Avatar
121 months ago
Wow. Now that's just annoying.
Score: 5 Votes (Like | Disagree)