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Apple CEO Tim Cook: We're 'Working Hard' to Remedy Apple Watch Supply/Demand Imbalance

During today's earnings call covering the second fiscal quarter of 2015, Apple CEO Tim Cook did not share information on Apple Watch sales, but there were several analyst questions on the new wearable, leading Cook to shed a bit of light on Apple's efforts to fulfill orders.

According to Cook, demand for the Apple Watch is much greater than supply, but the company is "working hard to remedy that." He said that Apple made a lot of progress on that over the past week, and was able to deliver the Apple Watch to more customers than Apple had originally anticipated.

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"We're going to keep doing that," Cook said, noting that some customers would begin receiving updated info on improved shipping estimates today. Apple is "generally happy" with its efforts to boost supply and get the Apple Watch out to customers as soon as possible, and Apple Watch availability may expand to other countries in late June. "It is a new product for us. With any new product, you wind up taking some time to fully ramp."
I think we're in a good position and sometime in late June we currently anticipate being in a position where we could begin to sell the Apple Watch in additional countries. That's our current plan.
Cook said that it was difficult to gauge demand without a product in stores, and that customer response has been "overwhelmingly positive." Apple is also "far ahead" of where it expected to be from an application point of view. According to Cook, the iPhone had approximately 500 apps available at launch, while the iPad had 1,000. Apple hoped to meet or beat the iPad's 1,000 available apps at launch internally, but far exceeded that with 3,500 available apps. "We couldn't be happier about how things are going from that point of view."

Cook noted that Apple is "learning quickly about customer preferences between the different configurations" and that the company will be making adjustments to get in line with demand.

Related Roundups: Apple Watch, watchOS 2, watchOS 3
Tag: Tim Cook
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Top Rated Comments

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16 months ago
tim, please work a little harder. I haven't gotten mine yet:D
Rating: 22 Votes
16 months ago
Glad to see they're concerned about people who pre-ordered the Retina Macbook and are still waiting for it to even ship... :rolleyes:
Rating: 13 Votes
16 months ago
But how many did they sell...
Rating: 10 Votes
16 months ago
premature release Timmy..
Rating: 10 Votes
16 months ago

But how many did they sell...


Not nearly as many as you would think. They were quick to announce selling over 300k iPads the first day it went on sale in 2010, the last time they released a new product. If the Watch sold anything significant, you could bet there would have been an official release already. They aren't saying because 1) sales are probably terrible and they don't want anyone to know so they can still create an illusion of far more demand then supply. 2) if they came out saying they only sold 100k but the wait is 4-6 weeks, it would make them look very incompetent. Its rumored the new MacBook only sold 50k the first weekend and they can't even get enough of the 1.2GHz to those who ordered one at launch. Things have really gone off the rails since Steve died.

https://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html
Rating: 8 Votes
16 months ago
Hope we see a red (product red or otherwise) strap in the future
Rating: 7 Votes
16 months ago
Get my SS 42mm BSB to me soon please Tim!
Rating: 6 Votes
16 months ago


According to Cook, the iPhone had approximately 500 apps available at launch, while the iPad had 1,000.


The iPhone had zero third-party apps available at launch.

The SDK needed to create them was not released until iOS 2.0 came out. Perhaps Tim's thinking of the iPhone 3G launch.
Rating: 6 Votes
16 months ago
Problem identified

Cook said that it was difficult to gauge demand without a product in stores

and therein lies the problem....how does one explain opening sales of a product no one has experienced? A smarter and more Spock-like logical approach would have been to have had a week's worth of "try ons". If supplies were limited which they could have sort of gauged from the interest in try ons, they should have released the product in stores delaying the online launch until supply was more in line with demand. Those historically good natured people who chose to wait in line for a watch could get one. That would have made more sense that this ridiculous and elitist approach. Finally who ever trained the associates did a piss poor job as much of the information was inaccurate....the try ons were different in quality from store to store even associate to associate. Confusion reigned in many places. Angela must go.
Rating: 5 Votes
16 months ago
They need to work harder! It isn't right that my friend who ordered the exact same model as me (38mm Space Grey) but did it in store on the day AFTER preorders and has already received it when he wasn't supposed to get it til june. Yet I ordered at 3:02 am and was confirmed in an email at 3:04 am and it was pushed til May 13-May 27.

Where is my watch apple!!!!!:mad::mad::mad:
Rating: 5 Votes

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