Pre-orders and previews underway ahead of launch.
Tim Cook Visits Apple's New Austin Campus, Says 'Exciting' Products Coming
Apple SVP of Internet Software and Services Eddy Cue was also in attendance, commenting about Beats Music and Beats Electronics. Cook also reportedly talked about new hires, mentioning how new retail head Angela Ahrendts was the best person for the job.
Many Apple employees took to Twitter and Instagram to share Cook's visit to the campus, which is similar in style to the current Cupertino headquarters and complete with advanced facilities for Apple support, engineering and operations. Only part of the first phase of construction has been completed, with the complete first phase expected to finish by the end of 2015 and the entire project to be completed by 2021.