U.S. Mac Sales Flat in April as iPod Sales Continue to Slide - MacRumors
Skip to Content

U.S. Mac Sales Flat in April as iPod Sales Continue to Slide

Piper Jaffray analyst Gene Munster today released a brief report highlighting April data from market research firm NPD looking at Apple's U.S. Mac and iPod sales. The data shows Apple's Mac sales coming in flat year-over-year, and while Munster acknowledges that it has become increasingly difficult to extrapolate NPD's numbers to Apple's global sales performance, he views the latest data as "neutral to slight positive" relative to expectations for the company.

Based on the differences between NPD data and Apple reported Mac sales over the past few quarters, we note it is becoming more difficult to draw conclusions from NPD data (see table below). We note that some of the more recent supply issues with the redesigned Macs have impacted the Apple reported numbers over the past two quarters. At the end of the day, we believe this April data point is likely a neutral to slight positive given our expectation that iPads will continue to cannibalize Macs over the next few years.

Munster stands by his predictions of 5% year-over-year decline in Mac sales for the second quarter as customers await updated models and the PC market remains weak.

shop_mac_ipod
On the iPod side, Munster only briefly cites NPD data showing sales sliding 36% year-over-year, compared to the Piper Jaffray estimate of a 23% decline for the entire quarter on a worldwide basis. But with iPod sales now representing only about 2% of Apple's revenue, the impact of the continued decline in iPod sales as customers shift increasingly to smartphones will be negligible.

Popular Stories

8 CarPlay Features in iOS 27 Feature

Which iOS 27 CarPlay Features Actually Work in Your Car?

Thursday September 17, 2026 4:17 am PDT by
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out. Works in Any CarPlay Vehicle Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
Apple Watch New Charging Puck

Here's Why a New Apple Watch Charging Puck Was Just Released

Wednesday September 16, 2026 8:53 am PDT by
The new Apple Watch Series 12 and Apple Watch Ultra 4 have hardware changes that allow for faster charging, but you will need to use the new version of the Apple Watch Magnetic Fast Charger included in the box in order to achieve this boost. If you need extra ones for your own charging stands or travel or so forth, Apple released the new version of the charger on its online store last week, with...
iphone 18 pro max prepare

iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping

Friday September 18, 2026 4:27 pm PDT by
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware. According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...

Top Rated Comments

174 months ago
Mac computers remain the benchmark for computers. Nothing else comes close.

There is one problem with this statement: Mac computers always lag behind PCs in benchmarks.
Score: 18 Votes (Like | Disagree)
Oletros Avatar
174 months ago
Piper Jaffray analyst Gene Munster

Nuff said
Score: 15 Votes (Like | Disagree)
Four oF NINE Avatar
174 months ago
Mac computers remain the benchmark for computers. Nothing else comes close.
Score: 10 Votes (Like | Disagree)
chirpie Avatar
174 months ago
I think the iPod's road will be harder and harder as time marches on. Everyone and their dog has a phone that, once they upgrade, you could hand it off to someone else, and even if that person doesn't use the functionality of the phone, they're still left with something that's essentially a top of the line iPod Touch.

Can you say nearing point of device saturation? ^_^;
Score: 9 Votes (Like | Disagree)
174 months ago
There is one problem with this statement: Mac computers always lag behind PCs in benchmarks.
There's just one problem with this statement: Mac computers always lag behind PCs in benchmarks that don't really matter.

i.e. I know I'll get five hours out of my MacBook Pro at university. My old Dell laptop (three years old now) struggled to last two hours. My screen is of a significantly higher standard than almost every laptop out there. Build quality's top notch, incredible support, high re-sale value.

I don't care if your laptop can do the Egypt OpenGLES Offscreen render or whatever 12% faster than my MacBook. I know for a fact Safari will be snappier for me than you can get it.

Also: Do some research (http://www.tomshardware.co.uk/Windows-Best-Laptop-Performance-Crashes-Windows-on-Mac,news-43703.html).
Score: 8 Votes (Like | Disagree)
174 months ago
I'm probably repeating myself...

As usual, lilo tries putting a negative spin on things, and as usual, she fails. Most cheap laptops that are sold come with the absolute bottom line of Intel or worse AMD processors. For example, Dell doesn't sell anything with quad core processors that is cheaper than a MacBook Pro with Retina display.


Dell sells cheap laptop. So what? If you talk about benchmarks, Dell's top of the line laptops (mobile workstations) easily beat Mac Book Pros.
Score: 6 Votes (Like | Disagree)