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Apple Opening Massive New Beijing Retail Store This Weekend

Apple is preparing to open its third retail store in Beijing this weekend, with the massive new Wangfujung store representing yet another high-profile entry for the company.


The Next Web was on hand for the media preview today, gaining an early look at the new store and hearing from Apple retail chief John Browett, who also acknowledged that Apple is working to open a new store in Shenzhen, China.
Browett went so far as to say that, in his opinion, the new location is the best store Apple has built in Asia so far. That would presumably take the unofficial title from the IFC Hong Kong store, which was Apple’s most expensive store to date when it opened last year. [...]

Apple Store aficionados (hey, I’m sure some of you are out there) should take note that the Wangfujing location has one of Apple’s three triple-height glass staircases, the first in Asia. Also a first in Asia, the location has two 360-degree Genius Bars, allowing customers to stand next to their technicians rather than across from them.
M.I.C. gadget shares more photos from the new store, noting that the ground floor is dedicated to product displays while the second floor offers support functions such as the Genius Bars and training tables and the basement houses additional training tables, a kids' table, and the largest range of accessories available at any store.

Top Rated Comments

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25 months ago
Meanwhile across the road...

Rating: 26 Votes
25 months ago
The modern design of the Apple store paired with classic Chinese architecture looks gorgeous!
Rating: 10 Votes
25 months ago

Am I the only one who thinks this looks kinda ugly?


Pretty sure you are the only one.
Rating: 7 Votes
25 months ago

So the citizens can finally walk past an Apple store and say "I make these products. They are charging WHAT?!?! for it?!?"


Get out of this "stereotype-thinkng" mode and your condescension. All Chinese aren't the beleaguered "poor" which you people insist on championing. Most likely most of those "poor" Foxconn employees are quite happy to have their jobs.
Rating: 6 Votes
25 months ago

Hm, why does China have so many Apple stores yet we have none here in Taiwan?

Lots of people here own Apple products and there are a million authorized resellers that mimic the Apple store as closely as they can. A real Apple store would get swarmed if it opened here in Taipei.


Because Taiwan is China ?
Rating: 5 Votes
25 months ago

Hong Kong is also China and Apple product are the cheapest in the world there.


Well it is and it isn't. Hong Kong differs hugely from mainland China. As well as being an SAR It's almost completely Tax Free as well.

As it is, you'd need a team of sniffer dogs to try and find a tax in Hong Kong - with no sales tax, no capital gains tax, no VAT and plans in the pipeline to phase out stamp duties, the people are less than enthusiastic about direct taxation. Income tax, or salary tax as it is known, is set at 2% for those earning less than HK$35,000 a year, 8% for HK$35,000-HK$70,000, 14% for HK$70,000-HK$105,000 and 20% for anything exceeding that.

This low level of taxation brings Brits, Aussies and Americans by land, sea, air and camel to escape their native countries' tax regimes, contributing to Hong Kong's internationalism. Similarly, corporate tax, (or profits tax as it is known), is set at the bargain rate of 16% of assessable profits.

All in all, the government gets it hands on very little money through direct taxation. This allows SMEs to flourish and encourages would-be entrepreneurs to throw their hat into the business ring.

Rating: 5 Votes
25 months ago
Hm, why does China have so many Apple stores yet we have none here in Taiwan?

Lots of people here own Apple products and there are a million authorized resellers that mimic the Apple store as closely as they can. A real Apple store would get swarmed if it opened here in Taipei.
Rating: 4 Votes
25 months ago
Looks great. There's something about the placement of that iPad billboard tho..
Rating: 4 Votes
25 months ago
But I don't understand why Apple continues to open stores in same countries instead of different ones. For instance, in Turkey there is no real Apple store but crappy resellers with terrible customer services. I would like to hear about an Istanbul Apple Store with an awesome architecture like above-mentioned one :apple:
Rating: 4 Votes
25 months ago
Dude, I don't get how you Taiwanese STILL feel you are rich or something compared to mainland Chinese TO-DAY. Taiwan's population is like what..that of Beijing? Get over yourself. It ain't 1982 no more.

Let me guess, you're Chinese?

Taiwan is it's own country. Maybe you're thinking of Hong Kong.

=___=



According to what list? It doesn't matter though, the per capita use of Apple products here in Taipei is huge. I go on the subway every day here and a sizeable chunk of people on their phones have iPhones. The majority of tablets I see are iPads. And when I go to Starbucks here, a good chunk of laptops are Macs. Like I said, there are dozens of Apple reseller stores in Taipei alone. This is a common sight here (and they don't sell counterfeit products like in China):

Image (http://www.alextsai.com/files/2007/20070531_StudioA/1.jpg)

Rating: 4 Votes

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