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Apple to Unveil Television Set Operating System at WWDC?

BGR claims to have received information from a "trusted source" indicating that Apple will demonstrate the operating system for its television set at its Worldwide Developers Conference (WWDC) next month. The company is reportedly making a public unveiling of the operating system ahead of the actual product in order to allow third-party manufacturers to build functionality into their components to allow them to be controlled from the Apple television set and remote.
This new OS is said to be much more feature-complete than the current OS that runs on the Apple TV, and is apparently the one that Apple’s upcoming HDTV will run. Yes, that one.

We’ve heard Apple is actively trying to court manufacturers to use a new “control out” API in order for third-party manufacturers to make accessories that are compatible with the new Apple TV OS and the upcoming “iTV.” It’s said that by using the API, it will be possible to control any connected components all from the Apple remote (and the Apple remote iOS app as well, we’re assuming).
The report's source indicates that Apple is unlikely to show off its actual television set at WWDC, and most rumors have suggested that the company won't introduce the product until late this year at the earliest.


BGR has a mixed track record of late, having accurately offered information on several iOS releases last year while being more hit-or-miss on hardware-related claims.

Related roundup: Apple TV

Top Rated Comments

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32 months ago
Seems like a lot to be releasing at WWDC.
iOS 6, OSX Mountain Lion, New MacBook Pros, new iMacs, and now the Apple TV set (or just it's OS)?
No way we're going to get all of these things at once.
Rating: 9 Votes
32 months ago
When tim cook says that there's a lot to look forward to, I'm in suspense. New redesigned macs? A TV? Redesigned iPhone? All of the above? What do they have in store for 2012?
Rating: 8 Votes
32 months ago
as long as its after all those new macs...
Rating: 8 Votes
32 months ago
Well they're at least half right. Apple TV runs iOS and iOS 6 will be released to developers at WWDC. Hopefully Apple TV becomes a full fledged member of the iOS family this time around.
Rating: 6 Votes
32 months ago

This a gigantic year for Apple. I gotta say this year's lineup of updates are better than last year.


Wow nothing has actually come out yet, Apple has one of the most effective hype machines ever.
Rating: 6 Votes
32 months ago
As evidenced by the huge growth of television series box-sets, the way we view television has changed. Nobody wants to sit through endless hours of advertising and any OS that will allow me to stream content when I want it and how I want it will get my vote. Current on-demand set-top boxes (be it cable or satellite) have the processing power of a very slow Nokia phone from the late 90s. Give me speed and iOS like UI and you can have money
Rating: 5 Votes
32 months ago
i Wish people would stop referring to it as an iTV, the name is not going to happen, iTV is the second major broadcaster in the UK after the BBC (free to air, not including sky or cable) and is not going to allow apple to use iTV as a brand name, they might get away by branding it :apple:TV , but the i Prefix is most certainly not going near this product at all.
Rating: 5 Votes
32 months ago
I have a feeling we'll be seeing a lot of rumors prior to WWDC, most of which are probably BS.
Rating: 5 Votes
32 months ago

I have been famous amongst my circle for my steadfast opinion that there is no way in hell that Apple would EVER build a TV. But the stars seem to be aligning and such a thing now seems possible. But as Tim said last night at D10, Apple will not do this with out some compelling value add over the TV we have today, So I'd like to share this link to a BOSE TV that they sell today and say if you start with something like what Bose is doing and add the Apple advantages (IOS, Siri, iTunes and the iTunes store, IPads and iPhones as remotes and others we do not yet know) this thing starts to seem real. so check out this link:
http://www.bose.com/controller?url=/shop_online/televisions/videowave/index.jsp

The Apple advantage is simplicity -It Just Works!


I hope Apple doesn't build anything close to that piece of crap.
Rating: 4 Votes
32 months ago

This could easily be an OS that is licensed for 3rd party manufacturers, like Airplay. Most people would be shocked to see Apple have its own branded TV, as that market is tough. Let Toshiba, Sharp, Sony, etc. carry the burden of selling the TVs themselves, and let Apple take $100 in licensing fees per set.


The day Apple licenses an OS again is the day Apple's rise ends. Part of the rebirth and success of Apple was when Jobs killed the Mac clones.

Apple will probably just use the parts from Toshiba, Sharp, Sony, Samsung, etc... but they'll make their own set if they actually are making a set.
Rating: 4 Votes

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