UK Continues Inquiry Into iPad 4G Advertising Claims
Apple's UK site still offers consumers the chance to buy a "wi-fi + 4G" version of the iPad.4G networks haven't arrived in Britain yet, and when they do, the networks won't be supported by the new iPad. The iPad only connects to 4G LTE networks in Canada and the United States. Apple has been offering refunds to consumers who feel misled by the company's 4G claims.
A footnote explains that "4G LTE" is supported only on certain networks in the United States and Canada.
The ASA said it had since been contacted by several complainants who had identified other "potentially problematic claims" about the iPad and 4G on the website.
"If it appears that the problem claims we asked Apple to remove are still appearing," the regulator said, "we will investigate these new complaints."
The UK has strict regulation of advertising claims and Apple's marketing has been the subject of several decisions from the ASA. In 2008, the agency banned an iPhone ad over misleading claims, while a more recent decision regarding claims of the world's thinnest smartphone came down in Apple's favor. The ASA also ruled in Apple's favor earlier this year in a dispute over advertising for Siri on the iPhone 4S.