U.K. iPhone Ad Banned Due to 'Misleading Claims'

The Guardian reports that a television ad for the Apple iPhone has been banned by the U.K.'s Advertising Standards Authority after receiving complains about misleading claims.

The television ad which can be viewed online claims that "all the parts of the internet are on the iPhone." The complaints about the ad pointed out that the iPhone does not support Flash or Java which may be required for some websites. The Advertising Standards Authority concluded that "the ad gave a misleading impression of the internet capabilities of the iPhone".

Apple responded by saying that the purpose of the ad was to point the iPhone's ability to access standard websites and that it could not ensure compatibility with "every third-party technology in the marketplace".

Top Rated Comments

t0mat0 Avatar
173 months ago
http://news.bbc.co.uk/2/hi/technology/7582197.stm

Yep, amazing browser, but without Flash and Java, it's useless for many sites.

And with Flash, many sites are useless ...

this isn't Apple having to say what the phone doesn't have, it's to make sure it's advertising correctly what it does do and have.

ASA is being a bit overly harsh. It's the price of not having Flash. It's a worthy stance. By java, do they mean javascript, or everything Java Sun related ?
Heck, it doesn't do Silverlight or AIR either...
Score: 1 Votes (Like | Disagree)

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