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Apple Increases iAd Payout to Developers to 70%

Over the weekend, Apple informed developers that the company has now increased iAd payouts from 60% to 70% of revenue.
We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.

- The revenue share for the iAd Network is now 70% to the Developer.
This move had been previously predicted in mid-February by AdAge and confirmed by Apple the following day, but went into effect as of April 1. While the 10% increase is expected to further entice developers to use the iAd service, AdAge reports it is also to compensate developers for decreasing ad revenue.
The extra money will compensate for lower ad rates and serve as added incentive for developers to build businesses on Apple devices, even though they may grab a bigger audience or more ad revenue creating apps for Google's Android devices, which now outnumber Apple smartphones in the U.S.
Apple has repeatedly cut the minimum advertising expenditure for iAds, and most recently has removed the per-click fees from ads, now relying on impressions alone, according to the original report.

Top Rated Comments

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31 months ago
So basically iAd is a flop.
Rating: 29 Votes
31 months ago

So basically iAd is a flop.


That combined with android devices leapfrogging IOS devices.

If apple doesn't change IOS drastically they really are doomed.
Rating: 25 Votes
31 months ago

That combined with android devices leapfrogging IOS devices.

If apple doesn't change IOS drastically they really are doomed.


You forgot the sarcasm tag.
Rating: 12 Votes
31 months ago

Here’s the one Apple product I don’t mind failing. :p


You actually prefer ugly "standard" ads over iAd? May I ask why?

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While the 10% increase is expected to further entice developers

I know, I will get hated for this, but it is either a "10% point increase" or a "16.7% increase". A "10% increase" would have made the percentage go from 60% to 66%.
Rating: 9 Votes
31 months ago
I have yet to see an iAd .. and I am not particularly interested in changing that.


You actually prefer ugly "standard" ads over iAd? May I ask why?


An ad is an ad is an ad .. nothing particularly beautiful about either of them.

T.
Rating: 6 Votes
31 months ago
Not to mention that mobile ads cost users money in terms of bandwidth (small amount but non-zero) and shorter battery life (see http://www.theverge.com/2012/3/19/2884902/android-apps-battery-efficiency-study).



Can't stand ads on the internet and on mobile Devices. Never click unless by accident. Be happy to see no adds.

Rating: 6 Votes
31 months ago
iAd is not the only choice for iOS developers, there are other ad networks that might be better. You could support all of them if you wanted to.

I'm getting ready to release my first iOS app, which will be free and advertising-supported (although only in the menus, not in the main app content). Was planning on implementing iAd but I've heard nothing but depressing stories about the low fill rate and now, decreased revenue (more than the 10% this change will compensate for). I hope Tim Cook can turn this iAd fiasco around because it's a hugely important option for developers.

Rating: 4 Votes
31 months ago
Not exactly breaking news!

The fact that developer revenue share was increasing to 70% from April 1st has been in the iAd developer documentation/FAQ at itunesconnect.apple.com for the past 1-2 months:

What is the revenue share for the iAd Network?
Until March 31, 2012, developers receive 60 percent of iAd Network revenue. As of April 1, 2012, developers receive 70 percent of iAd Network revenue.
Rating: 4 Votes
31 months ago
Flop or not, anything that helps a developer monetize and make more from their app is a good thing.
Rating: 4 Votes
31 months ago
One reason android devices are out doing Apple's device's is because they are very cheap, and the economy is no help for Apple.
Rating: 4 Votes

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