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iPhone Represents 55% of Verizon's 4Q 2011 Smartphone Sales

Earlier this month, Verizon Wireless Chief Financial Officer Fran Shammo noted that the carrier had activated 4.2 million iPhones during the fourth quarter of 2011, more than doubling the previous quarter's sales on the momentum of the iPhone 4S launch and potentially signaling a blockbuster quarter for Apple in the iPhone market.

Verizon today officially announced its earnings for the fourth quarter of 2011, revealing in a conference call that the company actually activated 4.3 million iPhones during the quarter. With the carrier reporting total smartphone sales of 7.7 million units, the iPhone represented approximately 55% of the carrier's smartphone sales for the quarter.


Verizon wireless profit margins and net growth in retail customers

Smartphones now account for 44% of Verizon's postpaid customer phone base, up from 39% in the previous quarter. That strong growth in smartphones such as the iPhone significantly reduced the carrier's margins in its wireless business during the quarter as absorbed the heavy upfront subsidies paid to manufacturers for the devices. Verizon will recover those costs over the length of customers' contracts, making carriers willing to take short term hits to profitability to lock in smartphone customers on lucrative service contracts.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

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33 months ago
OMG but it has no turn-by-turn GPS!!!:eek:

Or something.
Rating: 20 Votes
33 months ago

It seems that Android is not growing as fast as I originally thought. Am I missing something here? Doesn't Verizon have a ton of Android phones? Good news for Apple I guess.


Yeah Verizon has 10 LTE phones as of today, and they sold 2.3 million in the 4th Quarter. Verizon sold 4.2M iPhones. For all the craziness android fanatics said about LTE, it seems no one really cares.
Rating: 14 Votes
33 months ago
I steered as many people away from Android as I possibly could at my Verizon store! Especially towards the affordable iPhone 4 in 8 GB, since it tops any 4G LTE phone that Verizon has at that price range.
Rating: 13 Votes
33 months ago
Yeah it outsold all the 4G devices combined by almost double. The beginning of the end for Apple is imminent.
Rating: 12 Votes
33 months ago
Wow, and that's units. Dollars would be even more lopsided.
Rating: 10 Votes
33 months ago
This is what happens when Apple enters your sandbox.

Just wait till the next iPhone comes out...Armageddon is coming for Droid.
Rating: 10 Votes
33 months ago

That doesn't seem to hold true in Western Europe. The iPhone to Android ratio is at least 5:1


I guess Western Europeans don't like using cheap-looking junk.:rolleyes:
Rating: 7 Votes
33 months ago
I don’t think it’s a coincidence the original Droid, the first Android phone to not be a complete joke, came out two years ago in October. Yes the iPhone 4S is a big deal, but the fact eager smart phone customers who didn’t have a choice 2 years ago now do is contributing to the uptick in iOS adoption.

I also think there’s an iPad halo effect going on. With Android tablets still being woefully inadequate I see a percentage of the Android using population who have iPads, love them and want to match that experience on their phone when their contract ends.

Android has had a good run, it’s nice to have a competitor and it will continue to grow, probably retaining their lead in overall market share, but iOS’ biggest hinderance to growth (limited carrier choice) is basically over. Android’s only indisputable competitive advantage is gone.
Rating: 7 Votes
33 months ago



OMG but it has no turn-by-turn GPS!!!:eek:

Or something.


Let's go camping!
Rating: 7 Votes
33 months ago
No huge surprise here. Android sales were strong because that is all the others carriers offered. Now that Verizon, Sprint as well as numerous carriers around the world, not to mention some of China's largest carriers now offer the iPhone the numbers will steadily change. The only people that care if you can root or do custom mods on a smartphone are the techies and nerds, the other 98% of the population wants easy and reliable. This clearly shows that to be true and 2012 will show that trend even more so.
Rating: 6 Votes

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