Apple will introduce new versions of iOS and OS X at its annual developer's conference.
Apple Slices iAd Buy-In Fee for Advertisers in Half
All Things Digital reports that Apple has cut in half the minimum commitment for advertisers to participate in its iAd program. The minimum buy-in set for the program's launch last July was $1 million, but Apple has apparently reduced that number to $500,000 in order to entice new advertisers unwilling to spend a full $1 million to come on board.
The new entry point is $500,000, a significantly smaller commitment, particularly for smaller brands and agencies that are creating and producing their own iAds.
"This new minimum buy is a great step forward and a necessary one, I think," Mark Read, CEO of WPP Digital, the digital arm of global ad giant WPP, told me. "Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing."