iPad Drives Apple to Third Place Worldwide, First in North America for Mobile PC Sales
Research firm DisplaySearch today announced the results of its latest quarterly estimates for shipments of "mobile PCs", which include notebooks, netbooks, and tablets. The estimates for the third quarter of 2010 highlight the "iPad Effect" that has seen Apple leap to third place worldwide and first place in North America.
Capturing a 12.4% share of global mobile PC shipments in Q3'10, Apple is benefiting from the iPad Effect, which continues to shake up the mobile PC market. According to preliminary results from the DisplaySearch Quarterly Mobile PC Shipment and Forecast Report, Apple took the #3 position worldwide, and ranks #1 in North America as a result of the continued success of the iPad. The iPad accounts for an 8% share of global shipments of all mobile PCs. 95% of iPad shipments were to developed regions, primarily North America.
While Apple grabbed 12.4% of the worldwide mobile PC market with the iPad included, it would have placed eighth with 4.8% of the market had the iPad not been considered a mobile PC.The report notes that iPad acceptance has been weak in Japan amid customer concerns regarding a lack of content tailored to the local language and interests. Adoption is also slow in developing countries, due in part to the iPad's partial reliance on a PC for content syncing.
The report echoes similar data released in August by Deutsche Bank analyst Chris Whitmore which likewise saw Apple jumping to third place among global notebook PC manufacturers for the second quarter of 2010 when the iPad was included in Apple's sales totals.
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1)I love how this survey considers an iPad a mobile PC...but not an iPod Touch or an iPhone?...
2)And that an iPad is missing so many qualities of a laptop/netbook (camera, normal storage capacities, USB and other industry standard ports, ability to save files (other than picture, iTunes movies, and mp3s) on the unit, etc)...so the iPad really doesn't even compare to a traditional personal computer.
Surveys like this are useless. The iPad is a lovely device...and certainly not for everyone (example: people who already own an iPod Touch and/or iPhone and/or numerous traditional laptops). But to claim that Apple is in 3rd place worldwide because the survey is lumping an iPad into the mix is an injustice...the whole point of an iPad is that in its advertising and Jobs' speeches the iPad is NOT a traditional laptop/netbook.
What's next...comparing LCD monitors to printers?
The report notes that [iPod 1.0] acceptance has been weak in Japan amid customer concerns regarding a lack of content tailored to the local language and interests. Adoption is also slow in developing countries, due in part to the [iPod 1.0's] partial reliance on a PC for content syncing.
You can write these stories over and over with each new device that comes along. Don't worry, these things pass as the devices get updated, new software gets written in every language, and new flexibility in how you sync things grows in time.
The success of the iPod 1.0 in no way told us how the 2010 iPod touch would be viewed in the market.
The success of the iPad 1.0 in no way tells us how the 2020 iPad will be viewed in the market.
[Hint, it's going to be a trend line moving up -- rapidly]
I still only know 1 person who owns an iPad. Rarely do I see them out in public.
Interesting. That was me in spring and summer, but now I see them almost every day. They're everywhere I look.
I still only know 1 person who owns an iPad. Rarely do I see them out in public.
Odd, guess you need to hang out in more affluent areas. :D
Seriously, see them all the time now. Was at Paradise Bakery today and saw two people with them...
As others have said, if they are going to count the iPad then then need to count all tablet and handheld devices and phones.
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