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Apple Rolling Out iAd Spots for App Developers

Wednesday July 28, 2010 11:01 am PDT by Eric Slivka

As noted by Ars Technica's Jacqui Cheng, Apple has updated its iAd developer page to invite app developers to advertise their applications through the company's new mobile ad platform.

iAd for Developers. A great way to promote your applications.

You can now purchase iAd advertising to promote your app to millions of users across the iAd Network. With iAd for Developers, users can download apps from the App Store without leaving the app they're in. It's easy to get started, contact us today and learn how you can drive more downloads of your app with iAd for Developers.

Apple's iAd program launched at the beginning of this month with ad campaigns from major brands such as Nissan and Dove, with the company reportedly charging as much as $1 million for placements in the program. But now the door appears to opening for smaller developers, as the company broadens its offerings to include app developers wishing to promote their applications, something we've seen for quite some time on existing ad networks.
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Booga
24 months ago
Knowing that I'm going to be running ads in my app to encourage users to go download and use someone else's app instead makes me really want to use iAd.
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bigcat.101
24 months ago
Agreed. Seems like a pretty good deal for small developers.
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Master Chief
24 months ago
How do they know if Joe user wants to purchase my app? How is Apple going to target the potential customers, or is it just pushing out as much as they can, to make more money ?
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akacaj
24 months ago
Curious if there is a special price for iPhone apps. Paying $0.10+ cents per click for a $0.99 is not cost effective at all.
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dlewis23
24 months ago
I wonder how much this will cost... Hopefully its priced better then Admob.
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uaecasher
24 months ago
i don't think any developer would be able to afford iAd price tag.
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hardcoreericxxx
24 months ago

i don't think any developer would be able to afford iAd price tag.


We don't even know what the pricing is. I imagine it'll be on par with the rest of the industry (perhaps even competitive).
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darrenbeige
24 months ago

Curious if there is a special price for iPhone apps. Paying $0.10+ cents per click for a $0.99 is not cost effective at all.


It'll probably a "pay per download of app" type of thing. So, devs only pay if people buy their app.
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Full of Win
24 months ago
I've asked this question before - why does Apple not use iAd for its own ads? They have plenty of things, Displays, iMacs, MacBook Pros, Airports, and MacPros they could be advertised for. Also, since they have access to the analytics, I'm sure they know which users are syncing with Windows and OSX.

The only reason I can think of that Apple does not use iAd is that they know the platform is ineffectual.
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uaecasher
24 months ago

We don't even know what the pricing is. I imagine it'll be on par with the rest of the industry (perhaps even competitive), plus the integrated HTML5 support.


I'm an iPhone developer, they are paying us $1.24 per click after 40% cut (which mean $2 per click for advertisers) I'm pretty sure no one would be able to pay $2 per click, the only way it would work that big companies that make an app to advertise their services (like Nike/car manufactures like VW) would pay that much because they benefit more than just downloads.
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