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Apple Banning Screen Protectors in Retail Stores?


iLounge and Macworld are reporting that Apple has banned the sale of film-based screen protectors for its iPhone, iPod, and Mac lines in its retail stores.

In communications with vendors that have been ongoing for "some time now," according to one company, Apple has said that it will remove both film-only solutions from its stores, as well as any case or other accessory that includes film protection as part of its package, such as cases that include film screen protectors. According to sources, the ban will impact all forms of screen film, including completely clear film, anti-glare film, and mirrored film, regardless of whether the purpose of the film is protective, decorative, or both.

The reason for the removal of film-based screen protectors is currently unknown, although speculation centers around the company looking to reduce the perception that such protectors are a necessity because the devices' screens are not sufficiently durable. Another theory involves high return rates for the products due to difficulties with blemishes and air bubbles introduced by users as they attempt to adhere the products to their devices.

Macworld claims that the ban even extends beyond screen protectors to include protectors and cushions designed to adhere to palm rest areas on Apple's notebook computers. Apple has yet to respond to either publication with comment on the reports.

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25 months ago
This has to be one of Apple's stranger moves!
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25 months ago
Well that's annoying. Seems like an example of Apple throwing a fit when a company makes a product to correct a potentially fatal problem with their devices (fragile screens).
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25 months ago
Interesting, as they must make a lot of money from selling the protectors. Mine cost ~$12 from the store when i bought it and it must have been almost all profit.
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25 months ago
My guess is that they are getting a lot of support calls regarding difficulty using the devices and finding that these are interfering with the multitouch working properly. My iPhone is less adept at picking up touches when a protector is on it.
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25 months ago
I think I've only seen one of these put on that didn't have some kind of bubble under it - it was an Invisible Shield and was basically unnoticeable other than the reflection off the glass was a little different. I've even done them myself on my old iPod touch, and after THOROUGHLY cleaning the glass prior to installation, I still somehow apparently had dust or dirt on one spot and couldn't get the bubble out.
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25 months ago
I honestly have had two iPhones now (original and 3G) and really haven't needed a screen protector on either of them. My current white 3G's glass face is barely scratched, and I can only tell when the display is off. The real problem is with the plastic backing.... it's cracked so badly now that I'm sure the resell value has dropped for it. I'd really like aluminum iPhones back, please.... :(
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25 months ago
I don't see the big deal. I find the screen to be highly durable. I didn't even know they sold screen protectors at their stores since I never had a need for one.
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25 months ago

Well that's annoying. Seems like an example of Apple throwing a fit when a company makes a product to correct a potentially fatal problem with their devices (fragile screens).


I have yet to have a scratch on my screen. My phone is almost two years old, and do not baby it, in fact I have dropped it a few times...
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25 months ago

Now Apple's pulling physical products without reason or explanation! When will this BS end?


What BS? They're running a store and get to determine what product they do or do not carry. There are alternative places to purchase said product, so unless Apple starts denying warranty claims due to use of screen films, I fail to see a reason to get worked up over this.
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25 months ago
these protectors are completely unnescessairy. I applaud Apple for this decision. Unless you have sapphire or diamonds hanging out in your pocket, your screen will not scratch from keys or other metal objects. If there is an impact of sufficient force to crack glass to begin with, there's not that much that a thin screen protector will do - the force of impact will likely be transferred to the glass anyway.
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