Apple Brand on the Rise, Microsoft on the Decline
A recent survey of nearly 2000 professionals and students have named Apple has the most inspiring brand and one that respondents could not live without.
The results come in the wake of another poll of about 12,000 U.S. business decision-makers which indicate that Microsoft has dropped from the number 12 ranking of most powerful U.S. company brands in 2004, down to number 59 this past year. Further underscoring the trend, Microsoft previously ranked #1 in a similar brand survey in 1996. The fall in rank reflects a drop in the following ratings: overall reputation, perception of management, and investment potential
Though the survey gives no specifics about the nature of the decline, CEO of CoreBrand speculates that Vista's poor reception as well as Apple's "Get a Mac" television ads may have both contributed to the decline.
MacRumors does not participate in April Fools news stories. All stories posted today are real.
Popular Stories
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
