Apple Brand on the Rise, Microsoft on the Decline
A recent survey of nearly 2000 professionals and students have named Apple has the most inspiring brand and one that respondents could not live without.
The results come in the wake of another poll of about 12,000 U.S. business decision-makers which indicate that Microsoft has dropped from the number 12 ranking of most powerful U.S. company brands in 2004, down to number 59 this past year. Further underscoring the trend, Microsoft previously ranked #1 in a similar brand survey in 1996. The fall in rank reflects a drop in the following ratings: overall reputation, perception of management, and investment potential
Though the survey gives no specifics about the nature of the decline, CEO of CoreBrand speculates that Vista's poor reception as well as Apple's "Get a Mac" television ads may have both contributed to the decline.
MacRumors does not participate in April Fools news stories. All stories posted today are real.
The results come in the wake of another poll of about 12,000 U.S. business decision-makers which indicate that Microsoft has dropped from the number 12 ranking of most powerful U.S. company brands in 2004, down to number 59 this past year. Further underscoring the trend, Microsoft previously ranked #1 in a similar brand survey in 1996. The fall in rank reflects a drop in the following ratings: overall reputation, perception of management, and investment potential
Though the survey gives no specifics about the nature of the decline, CEO of CoreBrand speculates that Vista's poor reception as well as Apple's "Get a Mac" television ads may have both contributed to the decline.
MacRumors does not participate in April Fools news stories. All stories posted today are real.
Top Rated Comments
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51 months ago
Though the survey had no specifics about the nature of the decline, CEO of CoreBrand speculates that Vista's poor reception as well as Apple's "Get a Mac" television ads may have both contributed to the decline.
Rather than the obvious explanation: you can only over promise and under-deliver for so long.
51 months ago
I am not to supprising. Apple has worked hard in the last few years to get rid of the remaining legicy complaints about apple products.
Memory Management fixed with OS X
One Button Moue fixed with the Might Mouse
(seemingly) Slow Power PC Chips fixed by going to Intel
Unable to run Windows Fixed with boot camp.
No low end system fixed with the Mac Mini.
That and the iPod Halo Effect helped out too, It got people to go to the Apple Store/Apple Section/Apple Web Site to see the iPods but also they saw their other products. And the growth of the Web for most of our intertainment and work made the need to download applications or buy application less relivlant.
I think Apple will top off at around 25%-30% marketshare assuming that Apple Doesn't mess anything major up. Or Microsoft or an other competitor really makes solid competing product.
Memory Management fixed with OS X
One Button Moue fixed with the Might Mouse
(seemingly) Slow Power PC Chips fixed by going to Intel
Unable to run Windows Fixed with boot camp.
No low end system fixed with the Mac Mini.
That and the iPod Halo Effect helped out too, It got people to go to the Apple Store/Apple Section/Apple Web Site to see the iPods but also they saw their other products. And the growth of the Web for most of our intertainment and work made the need to download applications or buy application less relivlant.
I think Apple will top off at around 25%-30% marketshare assuming that Apple Doesn't mess anything major up. Or Microsoft or an other competitor really makes solid competing product.
51 months ago
Read the footnotes
:D
*Note: The 2000 surveyed were surveyed from the site Macrumors.com
:D
51 months ago
well of course. ipods are so much a part of popular culture, they have the best marketing and with the way they make all their products so sleek and "sexy" and spend so much throwing images of them in your face . . . obviously apple's brand image is up. plus, they make a product that delivers, so those that use them fall in love with them and spread the gospel according to steve. :apple::apple::D:apple::apple:
when was the last time anyone proclaimed they "love" vista. it may work to suit people's needs . . . but there's no community dedicated to the greatness of and fanaticism for windows.
when was the last time anyone proclaimed they "love" vista. it may work to suit people's needs . . . but there's no community dedicated to the greatness of and fanaticism for windows.
51 months ago
Read the footnotes :D
If this were true, do you think MS would have scored that high?
51 months ago
One Button Moue fixed with the Might Mouse
Unfortunately the Mighty Mouse is the worst. product. ever. They break a lot, and right clicking is a PITA.
No low end system fixed with the Mac Mini.
Though apparently they keeping trying to kill the Mini.
Personally I think Apple has done well with the iPod/iPhone, and MS has mis-stepped with Vista. Also Cocoa's brilliance against .NET's meh, has attracted a lot of developers/software to the Mac.
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