Apple and Cisco iPhone Trademark Negotiations
First, it appears that Cisco and Apple's negotiations had continued until 8pm the night before the keynote address. Cisco had wanted Apple to ensure interoperability between Cisco's Voice over IP Internet Phone (iPhone) and Apple's new iPhone mobile phone. Apple reportedly rejected this offer.
Meanwhile, one trademark attorney claims that Cisco may have lost rights to the iPhone trademark last year by failing to provide convincing evidence of ongoing use of the iPhone trademark by the proper deadline.
If Apple can prove in federal court that the Declaration of Use contained misstatements of fact, i.e. that there was no continuous use, then Cisco's registration can be canceled.
Meanwhile, readers note that Apple has been careful to place the Apple logo in front of all references to the iPhone on their web pages.
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God, I love how big business works.
Oh, and the whole " iPhone" thing is new. They didn't have that on the site on Tuesday, I'm positive.
Edit: The disclaimer at the bottom is new, too:
This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.
Even though I don't really like "iPhone" as a name for the revolutionary device that that thing is likely to become, I'm really starting to cheer for Apple to get it now. The Apple next to the iPhone name has been there from the start by the way. i though it was weird at first. Maybe Apple Inc could change to "Apple i" and just release the "phone". Apple i Phone, problem solved :p
This is gonna be a fun battle between Cisco and Apple. I guess that in the end, Apple will have lots of free press in the media and the the iPhone name anyway.
Apple is probably banking on that.
And the apple logo+ iPhone appears sometimes, but not everytime on the pages. Let's not over-generalize. The first word under each section for instance, does not have the logo in front of it. As well as the tab at the top of the page and countless other times...so please let's not say "all references" when that is clearly incorrect.
Cisco claims Apple used phony company to get name
what this all boils down to is:
What were the issues at the table that kept us from an agreement? Was it money? No. Was it a royalty on every Apple phone? No. Was it an exchange for Cisco products or services? No.
Fundamentally we wanted an open approach. We hoped our products could interoperate in the future. In our view, the network provides the basis to make this happen—it provides the foundation of innovation that allows converged devices to deliver the services that consumers want. Our goal was to take that to the next level by facilitating collaboration with Apple. And we wanted to make sure to differentiate the brands in a way that could work for both companies and not confuse people, since our products combine both web access and voice telephony. That’s it. Openness and clarity.
It comes down to VOIP. Something that I'm 3000% certain Cingular is not only opposed to, but would rather lop off their their collective wang to avoid.
So what do we have here? Apple doing thy bidding my master. Until 2009 Apple is Cingular's *cough* "friend". The more I read about the iPhone the more I want to throw-up. Apple is selling their soul to get in on this market. Think Different? More like Think Corporate.
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