Apple Advertises Tiger in Magazines [Update]
The two page print ad shows two Apple Cinema Displays demonstrating Spotlight and Dashboard technologies.
Find Stuff: Mac OS X Tiger. The world's most advanced operating system now puts even more power at your fingertips. With new features like Spotlight, Mac OS X's amazing search technology that lets you instantly find anything on your Mac - documents, e-mails, contacts, bookmarks, images, even things inside PDF files.
Find Out Stuff: And Dashboard, a whole new world of timesaving widgets. Instead of having to visit multiple websites for things like weather forecasts, stock queries, business listings or airline flights, Dashboard brings it all to you instantly, then disappears instantly so you can go back to what you were doing. Just two of Tiger's more than 200 new features that will change how you use your computer.
There have been rumors that Apple would be organizing a Mac ad campaign in the near future, but rumors had hinted at switcher-themed ads rather than Mac OS X specific features. Its unclear if Mac OS X Tiger television ads will follow.
Update: The same ad can also be found in Fortune, The Economist, The New Yorker, Newsweek, and BusinessWeek according to readers.
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It's a shame that we won't see it here, in Brazil... That's the price we have pay! ;)
Huges!
I suppose it will be good to see Apple prominently displayed but I still don't want them to get big enough for virus writers to take notice.
Agreed. It's a delicate balance.
I suppose it will be good to see Apple prominently displayed but I still don't want them to get big enough for virus writers to take notice.
There's the rub. I think most of us in here that want to see the platform grow want to see it grow because we love Apple and want to see the company do well and see more people become "enlightened."
But the virus writers will come along with them.
I saw grow! No one ever changed the world trying not to get big enough to be noticed.
TVs ad can be good, but news paper ads are permanent, and people need time to think over decision such as buying a computer. a 30 sec clip saying windows sucks wont convince anyone to buy a mac.
putting imac ads in free local newspapers such has the "metro" in london would be a much better idea. dell have been doing it for years and so many of my friends have ordered computer they see in those news papers ads.
the Metro is a nationwide paper but has several regional editions.
I too think that would be a good way to go.
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